Designing The Content Marketing Strategy Measurement
Set up your content marketing analytics for success with a modified methodology called Measurement Pyramid.
About
Robert is the founder and chief strategy officer of The Content Advisory – the consulting and advisory group of The Content Marketing Institute. As a coach and strategist, Robert has worked with marketers at more than 500 companies including global brands such as adidas, Roche, Salesforce, NASA, and Hilton. Robert is the author of four books. His latest, Content Marketing Strategy, was published by Kogan Page in September 2023, and was called “a rich and much-needed understanding of content marketing” by Professor Philip Kotler. Robert is also the co-host of the popular marketing podcast This Old Marketing. Additionally, as a keynote speaker, workshop facilitator, and an early-stage investor and advisor, Robert works with companies of all sizes to help direct their go-to-market strategies. He serves on the advisory boards of several startup companies, such as DivvyHQ, and BrandLens.
Articles
Defining The Responsibilities In The Content Lifecycle
Create a comprehensive content marketing strategy by categorizing the essential activities required to run your content team and delegate effectively.
The Three Pillars Of Content Marketing Strategy
Discover a new way to elevate your marketing strategy by formalizing your company’s approach to content marketing.