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Social media continuously evolves, as seen in the emergence of features like Facebook Live and new platforms like Snapchat. With the ever-changing world of social media comes new ways of engaging users and adding to the mix of your company’s social media marketing strategy.

Here are some ways you can make the most out of Facebook Live and Snapchat to amp up your social media engagement and connect more with your followers.

How to Include Facebook Live in Your Marketing Strategy

At Pubcon 2016 in Las Vegas, Brent Csutoras, SEJ’s Chief Social Media Strategist, sat down with Kendall Bird of Collegis Education to talk about how to incorporate Facebook Live into your social media marketing strategy.

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Here Are Some Key Takeaways From Her Interview:

For more information on Facebook Live, explore the following resources:

Use These Snapchat Hacks for Your Business

In this interview at Pubcon 2016 in Las Vegas, Christina Baldassarre, Zebra Advertisement Founder, shares a few Snapchat hacks to utilize for your business.

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Here are Some Key Takeaways from the Interview:

For more information on Snapchat, explore the following resources:

Please visit SEJ’s YouTube page for more video interviews.

Image Credits

Featured Image: Screenshot by Rina Caballar. Taken November 2016.

Podcast: Download