SEJ Wrap-Up: History of Google Changes, How to Target Organic Facebook Posts

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SEJ Wrap-Up: History of Google Changes, How to Target Organic Facebook Posts

This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates.

The History of Google’s Biggest Changes [INFOGRAPHIC]

The History of Google's Biggest Changes over Time [INFOGRAPHIC]

One of the biggest challenges in search marketers’ lives is keeping up with the changes Google has made over the years. As Google becomes more advanced, searchers’ behavior evolves along with it. For example, typing keywords in the search bar is evolving into using one’s own voice to casually ask Google where to find something.

SEJ contributor Jordan Kastler has assembled an infographic comparing how the Google we know today has changed from the early days of search marketing. View the infographic in this week’s top SEO strategy post.

SEJ Summit Santa Monica

How to Target Organic Facebook Posts to Specific Audiences

organic facebook targeting

Are you frustrated by not getting the reach you think your Facebook posts deserve? Maybe if your posts were getting seen by the right people they’d be liked and shared more often. But there’s no way to do that without paying for it, right?

As of this week, there is. Facebook has launched a new tool, called Audience Optimization, that will allow you to target organic Facebook posts to your desired audience. Find out how it works in this week’s top news story.

Popular Search Marketing Posts

Here is a rundown of the most popular posts on SEJ from last week:

  1. 5 Examples of Amazing Landing Page Suggestions, by Greg Secrist
  2. The History of Google’s Biggest Changes Over Time [INFOGRAPHIC], by Jordan Kasteler
  3. The “Right” Answers to 5 SEO Questions of 2015, by Tim Soulo
  4. Now You Can Target Organic Facebook Posts to Specific Audiences, by Matt Southern
  5. How Did GoDaddy Build Its Own Search Engine? An Exclusive Interview, by Kelsey Jones / [AD]  How to “Steal” Your Competitors’ Search Traffic Using Ahrefs
  6. Beware, There’s a New Search Engine That Spies on Insecure Webcams, by Matt Southern 
  7. How to Gain a Colossal Audience Using a New Traffic Sequence, by Will Robins
  8. What Are Smart Goals? Google Analytics and AdWords, by Rocco Baldassarre
  9. Kick Off 2016 With a Content Marketing Audit That Works, by Danielle Antosz
  10. Google Disabled Over 780 Million Ads for Policy Violations in 2015, by Matt Southern

Going Native: How Native Advertising Grew SEJ's Revenue

Download This Week’s Episode of Marketing Nerds

In this episode of Marketing Nerds, Annie Cushing and SEJ Executive Kelsey Jones discuss how analytics can only give you a better understanding of your website traffic. Annie goes into the latest Google Analytics features that she thinks most users aren’t taking advantage of and how often you should be checking your website and analytics set up to make sure everything is running properly. Listen to the full episode, or download the MP3 here.

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Image Credits

Featured Image: Image by Paulo Bobita
In-post Photo #1: Image by MWI. Used with permission.
In-post Photo #2: Image by Paulo Bobita
In-post Photo #3: P. Chinnapong /
In-post Photo #4: Image by Paulo Bobita

Meg Cabrera

Meg Cabrera

Research and Editorial Assistant at Search Engine Journal
Meg is part of SEJ's editorial team based in Manila, Philippines. She is responsible for internet research projects, chasing deadlines, and assisting with the SEJ... Read Full Bio
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