Santa Monica - April 13

Actionable Marketing Education: For SEOs, By SEOs

Our intimate day of learning and networking features industry-renowned experts focusing on digital marketing initiatives tailored for SEOs.

What is SEJ Summit?

SEJ Summit "A Day of Keynotes" is a unique conference experience tailored for search marketers.

The event features a single track of vetted, keynote-style presentations given by industry experts and over three hours of high-quality networking opportunities.

We have you covered all day. Catered meals (a continental breakfast, sit-down lunch with speakers, refreshment breaks, and a networking reception with full bar and tray passed hors d'oeuvres), high-speed internet, downloadable speaker presentations, and gifts from participating sponsors will be provided.

No sales pitches, product demos, or sponsored content is permitted during SEJ Summit sessions. Our top priority is to provide an actionable, impactful, and memorable experience for you.

Speakers & Panelists

Maile Ohye
Developer Programs Tech Lead
 
John Brown
Head of Publisher Policy Communications
Kevin Henrikson
Partner Director of Engineering
William Sears
Group Product Manager,
SEO/SEM/ASO
Melissa Palazzo
President
 
Anne Ahola Ward
O'Reilly Media Author &
CEO
Jeff Preston
Senior Manager, SEO
Larry Kim
Founder
Loren Baker, Emcee
Founder

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LOEWS SANTA MONICA BEACH HOTEL

1700 Ocean Avenue
Santa Monica, CA 90401

Sponsors

Showcase your brand as an industry thought leader, and get in front of our community of search marketing professionals. Download the sponsor prospectus here, or email jessica@searchenginejournal.com for more information.

Agenda

Our day of learning and networking includes a single track of eight 20 minute sessions and four Q&A panels. Sales pitches, product demos, and sponsored content is prohibited during sessions to ensure that you receive a high-quality educational experience.

TimeSessionSpeaker
9:00 - 10:00 AM

Registration & Breakfast
On the menu: Classic continental breakfast, coffee, tea, and assorted juices

10:00 - 10:20 AM

Search Prioritization for 2016

Googler Maile Ohye distills what she’d prioritize in SEO for 2016.

Maile Ohye
Developer Programs Tech Lead at Google
Google
10:20 - 10:40 AM

Stacking Tools for a Healthy, Holistic SEO-Ecosystem

To holistically understand your SEO-ecosystem, it is best to view it through multiple lenses. Using examples and stories from his time at Disney and LinkedIn, William will walk us through how he ‘stacks’ tools to get a better view of what is really happening with his SEO.

William Sears
Group Product Manager, SEO/SEM/ASO at LinkedIn
Linkedin
10:55 - 11:10 AM

15 Minute Break
Refreshments served

11:10 - 11:30 AM

SEO in a Mobile World

Mobile usability is no longer a debatable frill, it’s a table stake. This session will be given by a former developer on best practices for mobile SEO. We will cover the latest SEO trends and stories from the field as they relate specifically to the Nth screen.

Anne Ahola Ward
O'Reilly Media Author & CEO of CircleClick
Circleclick
11:30 - 11:50 AM

Do’s and Don’ts of ASO: A Practical Guide

Figure out how to get your app to rise to the top when we review the best (and worst) practices of App Store Optimization.

Jeff Preston
Senior Manager, SEO at Disney
Disney Interactive
12:00 - 1:00 PM

Sit-Down Lunch With Speakers at Loews’ Ocean View Restaurant & Patio
On the menu: Yummy sandwiches, salads, fresh fruit, and homemade cookies

1:00 - 1:20 PM

Know Your Ads, Users, and Inventory
A good ad experience minimizes customer frustration and inspires your customers to convert. John Brown’s session will cover how to create a good ad experience designed to increase customer engagement, tell your brand story across platforms, and monitor how and where your ads are showing up.

John Brown
Head of Publisher Policy Communications at Google
Google
1:20 - 1:40 PM

The Human Connection: Video Content That Compels

You can make people laugh, or make them cry…but to engage consumers you must make them “feel”. There is no better tool than video for evoking an emotional connection with your audience. Melissa’s session will show how to craft compelling video campaigns that bond customer and brand.

Melissa Palazzo
President at Ant Farm
AntFarm
1:50 - 2:10 PM

20 Minute Break
Refreshments served

2:10 - 2:30 PM

Steal from the Startups: Entrepreneur Style Growth Tactics for Big Brands

Accelerated growth and agile marketing tactics aren’t just for startups. Kevin will review examples and how-tos on startup techniques that he’s deployed successfully with enterprise level marketing teams, focusing on funnel improvement and paid advertising.

Kevin Henrikson
Partner Group Manager Engineering at Microsoft
Microsoft
2:30 - 2:50 PM

7 Ridiculously Smart Facebook and Twitter Advertising Hacks

Larry’s session will walk us through seven covert ways to leverage your social media ads for boosting consumer engagement and elevating your brand’s rank in search.

Larry Kim
Founder of WordStream
WordStream
3:15 - 4:15 PM

Networking Reception at Loews’ Ocean View Restaurant & Patio
On the menu: A full bar and tray passed hors d’oeuvres

Networking

Breakfast
of Champs

Start your day early with us. Get to know speakers and fellow attendees over a hearty breakfast, or get some work done with the complimentary WiFi.

Sit-Down Lunch
with Speakers

Claim your chance for 1-on-1 time with a speaker of your choice during our intimate, catered sit-down lunch. SEJ Summit speakers and panelists will each host a table for up to 10 attendees.

Happy Hour
Reception

Make more friends after the conference, or get to know new ones better. We'll top the day off with a hosted happy hour reception equipped with a limitless bar and tray passed hors d'oeuvres.

Brands Attending SEJ Summit

SEJ Summit 2015 Attendees Included

FAQ

Who should attend SEJ Summit?

  • SEO professionals
  • Individual consultants
  • Digital marketing managers
  • Digital strategists
  • Content strategists
  • CMOs
  • Agency folks with enterprise clients
  • Anyone involved in, or planning major digital initiatives

Where can I purchase a ticket for SEJ Summit?

Tickets are available at http://search-engine-journal.eventbrite.com/.

What does my ticket include?

Admission includes catered meals: continental breakfast, sit-down lunch, refreshment breaks, and networking reception, as well as high-speed WiFi, access to speaker presentations, and gifts from participating sponsors.

What will the day be like?

Sessions will run from 10:00AM to 3:00PM. Each presentation is limited to 20 minutes and will be followed by a 10 minute Q&A. Catered breakfast, lunch, and breaks will be provided. We’ll top off the day with a cocktail networking reception so you can mingle with speakers and other search marketing pros.

What will the content be like?

Content is tailored for the professional search marketer. Topics covered will include: SEO, paid search, social media, content marketing, CRO, UX, Google happenings, actionable tips on linking, and how to make things happen in house. Check out presentations from our 2015 conference series here.

How much is parking?

Loews offers valet parking only. Attendees will receive a discounted rate of $15 per car. The nearest off-site lot to is located at 333 Civic Center Drive, on the corner of Olympic and 4th (a 6 minute walk to the venue).

Is there a discounted room rate for attendees staying at the hotel?

SEJ Summit attendees may receive up to 20% off their Loews booking, subject to availability. Inquiries, please email jessica[at]searchenginejournal.com.

Other nearby hotels include:

Can I speak at a SEJ Summit?

To be considered, please email a brief bio and content sketch to jenise@alphabrandmedia.com. Subject line: SEJ Summit Speaker Inquiry

How do I become a sponsor?

To learn more about how your company can be a featured sponsor, send an email to jessica@searchenginejournal.com. Subject line: SEJ Summit Sponsor Inquiry

If you have additional questions about SEJ Summit 2016, please send an email to Event Director, Jessica Cromwell: jessica@searchenginejournal.com