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Speakers

Maile Ohye

Developer Programs Tech Lead, Google

Joining Google in 2005, Maile works closely with Google’s Search and Webmaster Tools teams as a Developer Programs Tech Lead. Her goal is to support and advocate on behalf of all site owners. A few of Maile’s projects include rel=”canonical” (co-author of the IETF RFC), and rel=”next” and rel=”prev” for paginated content. Maile often speaks publicly about SEO, including keynotes at SES Chicago and SMX Munich. She also co-authored Building Web Apps for Google TV (O’Reilly).

Prior to Google, Maile was a systems integrator specializing in content management systems for organizations including AT&T and the Office of the Secretary of Defense. She earned a B.A. in Cognitive Science with a Computer Science emphasis from the University of California at Berkeley.

John Brown

Head of Publisher Policy Communications, Google

As Head of Publisher Policy Communications at Google, John collaborates with leadership and functional heads across the company to articulate policy direction and strategy to publishers. He also serves as Google’s subject matter expert for the overall industry, providing publishers with feedback and guidance on important issues. John has history as an advertiser, publisher, builder of ad networks, and has managed data for over 90 Ad Networks. In each of these roles, he developed solutions which grew relationships, protected advertisers and assisted publishers in developing solutions for smart, scalable growth.

Patrick Kajirian

Manager, SEO, ESPN

Patrick Kajirian honed his career in technology on a broad range of roles from managing a full-service web design agency to driving user acquisition initiatives for global brands and enterprise companies in-house. He is currently a Search Engine Optimization Manager for the Walt Disney Company in the Greater New York City area.

John Shehata

VP of SEO, Condé Nast

John Shehata is Vice President of SEO at Condé Nast managing Search Optimization for top brands (Wired, Epicurious, Glamour, Vanity fair, Vogue, etc). John has a 14 years experience managing SEO, Social Media, and Paid Search campaigns for top national brands and fortune 500 companies.
Previously, John was the Executive Director of Search, Social Media. Shehata lead the SEO online strategies for Disney ABC TV Group (ABC News, ABC, Oscars, and Disney Channels) and worked closely with all TV shows (GMA, Nightline, 20/20, World News, etc.).
In his long career focusing on editorial SEO, John has trained many writers, bloggers, journalists and editors on Search Engine Optimization and how to write news while keeping SEO top of mind.
Prior to Disney, Shehata was the director of SEO and Social Media for Condé Nast Sister company, Advance Internet Inc.(Advance Digital). Shehata established and led the SEO/Social Media teams for all their digital brands and training all the news sites and newspapers on best online search/social practices.
Shehata is recognized in particular for his SEO strategies for News and his SEO technical skills. He has written several articles on Search Engine Marketing and continues to speak at conferences around the country which focus on SEO for news and Social Media.

Purna Virji

Senior Bing Ads PPC Training Manager, Microsoft

Purna Virji is the Senior Bing Ads PPC Training Manager at Microsoft. Over a decade ago, Purna fell in love with all things digital marketing. She specializes in PPC, SEO and Voice Search, regularly speaking at conferences across the globe such as MozCon and SMX Advanced. Purna is also a columnist for Search Engine Land and Search Engine Watch.

An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter.

Kristan Bauer

Director of SEO, Zillow

Kristan Bauer is currently the Director of SEO at Zillow. She leads a team of SEO experts who practice enterprise level SEO strategy and work with product teams to provide successful sitewide SEO tactics. Her day-to-day includes interacting with development teams, cross-functional marketing teams (content, SEM, social and business development) as well as overseeing overall organic search strategy (from technical to content related efforts).

Prior to Zillow, Kristan worked in-house SEO for Amazon Web Services and was the Director of SEO Knowledge at RKG, working with a 60+ person SEO department to ensure scalable SEO processes while managing key client accounts. Kristan has worked with a number of Fortune 500 clients and notable American brands consulting on SEO and digital strategy, including Google, Amazon, Trulia, Express, National Geographic and Allrecipes.com.

In her personal time, Kristan can be found climbing and skiing throughout the Pacific Northwest with her husband. Kristan holds a B.A. in Art History with a double minor in French and Business from the University of Oregon.

Keesa Schreane

Senior Manager Marketing, Thomson Reuters

Keesa C. Schreane manages global content marketing for the Thomson Reuters core data platform business that allows financial professionals to control information flow by connecting all of the different applications needed for trading, investment, risk management and compliance. Additionally, she oversees marketing for the firm’s quantitative trading and historical market and economic data solutions including machine readable news, trading analytics, visualization and analysis tools.

She is a featured columnist in publications such as Essence, Latina and Black Enterprise Magazines.

Keesa regularly hosts technology and marketing workshops at events such as CodeHer in Washington DC (Microsoft) and Women in Business in New York City.

Keesa is on the Girl Scout Council of Greater New York Leadership Advisory Board where she is a STEM (Science, Tech, Engineering and Math) program advisor. She also serves on the Business Resource and Investment Service Center Board providing resources to start ups and small businesses.

Keesa has a Masters in Journalism.

Larry Kim

Founder, WordStream

Larry Kim is the founder of WordStream , a leading search marketing software and services provider based in Boston, managing approximately over a half-Billion in annual ad spend across over thousands of customers. He regularly shares his advice and insight with over a million visitors a month at his WordStream Blog and is a columnist and top contributor for leading industry publications including Inc. Magazine, Search Engine Journal and Social Media Today.
Larry has spoken at numerous industry events including INBOUND, SMX, Pubcon, ClickZ/SES, SearchLove, PPC Hero Conference, SEMPDX, MNSearch, SAScon, Marketing Festival etc.. He was recently named "Most Influential PPC Expert" for 2013 and 2014 by PPC Hero Blog and marketing agency 3Q Digital and won ClickZ's Digital Marketing Hall of Fame and Small Business Influencer awards in 2013.

Amy Vernon

Consultant, Amy Vernon LLC

Amy Vernon spent 20 years working for daily newspapers around the country and was a member of the Pulitzer Prize-winning staff of the Miami Herald for coverage of Hurricane Andrew. An inaugural inductee of the New Jersey Social Media Hall of Fame, Amy was named the 15th-most influential woman in tech on Twitter by Business Insider and Peer Index.

Known in some circles as the Bacon Queen, Amy rose to prominence on the Internet initially through her community activities on the old Digg.com, where she was the top female submitter of all time (and #15 among all submitters). Champion of what she calls #SMEtiquette (social media etiquette), Amy is known for her ability to keep online conversations civil.

She has consulted on social media and content for a variety of companies and organizations, including the American Museum of Natural History, Verizon and VentureBeat, and has driven millions of pageviews through her work. Amy has been a mentor for Women 2.0, Women Innovate Mobile and Bella Minds, among other organizations, and has spoken at dozens of conferences, including SXSWi, SMX and Mediabistro.

Amy is currently a mentor for Legacy Out Loud, a member of the advisory board for Awesome Co., and an adjunct professor at New York University in the graduate Digital Marketing program.

A graduate of Northwestern University in Evanston, Ill., she lives with her family in New Jersey and shares ownership of a very photogenic Siberian husky named Lumi with her mother-in-law.

Bill Hunt

Bill is the President of Back Azimuth Consulting, which focuses on helping companies implement Global Digital Marketing Strategies and “Customer Journey Models” using keyword data to understand what consumers are looking for to better drive content.

Bill is considered one of the top thought leaders on Global Search Engine Marketing and is an internationally recognized Search Marketing speaker having spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill’s advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.

He is experienced with many global companies developing Global Search programs for IBM, P&G, Nestle, Dell, HP, Cisco, Tata Consulting and many other global brands.

Bill has previously been the CEO of two large Global Search marketing firms, Global Strategies and Outrider both of which were acquired by WPP.

In 2015 Bill was presented with both a Lifetime Achievement Award and Best Search Consultant at the US Search Awards.

Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Pres. This book has been adapted to training programs for many global companies.

Bill earned a B.A. in Asian Studies/Japanese, from the University of Maryland, Tokyo Campus, and a B.S. in International Business, from California State University, Los Angeles. Bill is also a veteran of the U.S. Marine Corps.

Mark Traphagen

Senior Director of Marketing, Stone Temple

Mark Traphagen is a Senior Director of Marketing and leads STC’s marketing team. He came to Stone Temple Consulting as an already successful "bootstrapped" personal brand. Over the five years previous his reputation in the search marketing industry had grown exponentially. With over 130,000 social media followers, he has become a sought after speaker at national conferences such as MozCon, PubCon, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, and Marketing Land.

Glenn Gabe

Glenn Gabe is a digital marketing veteran with over 21 years of experience. During his career, Glenn has helped a wide range of companies develop digital marketing strategies that leverage SEO, SEM, Social Advertising, and Web Analytics. He has assisted companies across a range of industries, including Consumer Packaged Goods (CPG), Ecommerce, Entertainment, Pharmaceutical, Military, Real Estate, Education, and Publishing. Glenn is an avid blogger and covers the latest in digital marketing strategy on his blog titled The Internet Marketing Driver. In addition, Glenn is a columnist at Search Engine Land where he writes about advanced SEO topics.

Mike Grehan

CMO & Managing Director, Acronym

Mike is CMO & Managing Director at Acronym where he is responsible for directing thought leadership programs and cross platform marketing initiatives, as well as developing new, innovative content marketing campaigns. Prior to joining Acronym Mike was Group Publishing Director at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Mike is the author of numerous books and white papers and is currently in the process of writing his third book to be published by Wiley. He is current Chairman of SEMPO, the industry’s professional association for search marketers.

Michael King

Founder, iPullRank

An artist and a technologist, all rolled into one, Michael King recently founded boutique digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses.
Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hiphop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world.

Emcee

Kelsey Jones

Executive Editor, Search Engine Journal

Kelsey Jones is the managing editor of Search Engine Journal and also works as a marketing consultant and writer under MoxieDot, her marketing agency. She has been working in digital marketing since 2007 and journalism since 2004, gaining proficiency in social media, SEO, content marketing, PR, and web design. Kelsey has worked with and written for Yelp, Contour Living, Social Media Examiner, FitFluential, Bounty, Gazelle, and many more. Based in Kansas City, a fast-growing metro of the "Silicon Prairie," she enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.

Emcee

Loren Baker

Loren Baker is the creator of Search Engine Journal, and co-founder of consultancy firm, Foundation Digital. Loren has been involved in the internet marketing field since 1998 with a background in paid search and search engine optimization. In 2003, he began blogging his research and thoughts on the industry, which blossomed into the current Search Engine Journal. He currently resides in the Los Angeles area.