New York City - November 2

Actionable Marketing Education: For SEOs, By SEOs

Our intimate day of learning and networking features industry-renowned experts focusing on digital marketing initiatives tailored for SEOs.

What is SEJ Summit?

SEJ Summit "A Day of Keynotes" is a unique conference experience tailored for search marketers.

The event features a single track of vetted, keynote-style presentations given by industry experts and over three hours of high-quality networking opportunities.

We have you covered all day. Catered meals (a continental breakfast, sit-down lunch with speakers, refreshment breaks, and a networking reception with full bar and tray passed hors d'oeuvres), high-speed internet, downloadable speaker presentations, and gifts from participating sponsors will be provided.

No sales pitches, product demos, or sponsored content is permitted during SEJ Summit sessions. Our top priority is to provide an actionable, impactful, and memorable experience for you.

Why Attend?

"My SEO efforts are plateauing. I need new tactics to try."

SEJ Summit speakers are on the cutting edge of what's working (and what's coming!) for SEO. Attend 11 intensives and 6 Q&A panels to learn more about the changing SEO landscape.

"I need to ask an SEO expert about a challenge I have at work."

Ask the experts your most difficult questions during our many Q&A sessions and networking events.

"I enjoy going to big conferences, but the 1,000+ other attendees make it so hard to get the high-profile introductions I really want."

SEJ Summit has one of the best speaker-to-attendee ratios, hands down. One speaker for every 14 attendees. Our audience max is 200. Know what that means? If you want to talk to Maile Ohye, John Brown, Larry Kim...YOU CAN. No more giving up at the sight of a speaker mobbed by 50 attendees.

"I just don't get the value from conferences - I spend so much time, money, and energy and don't see a return."

SEJ Summit is aimed at giving attendees actionable advice they can put into practice. Plus, our single track, one day conference costs less and requires a smaller time commitment than other conferences spread over several days. Plus, because we limit attendees to just 200, you actually have a chance to talk to experts like Google's Maile Ohye and ESPN's Patrick Kajirian.

"I want to attend an industry conference, but I can't get away for 4 days!"

At SEJ Summit, you'll learn from 17 SEO and marketing experts. You'll connect with a speaker of your choice at their lunch table. You'll meet peers at the networking reception to connect with on LinkedIn. All in just one day. Your boss will hardly notice you've left the office.

Need Your Boss's Approval?

Do you need help convincing your boss that attending SEJ Summit is time well spent? No problemo! Click one of the options below for a pre-written letter that you can easily copy/paste into an email for your boss.

Speakers & Panelists

Maile Ohye
Developer Programs Tech Lead
John Brown
Head of Publisher Policy Communications
Patrick Kajirian
Manager, SEO
John Shehata
Purna Virji
Senior Bing Ads PPC Training Manager
Kristan Bauer
Director of SEO
Keesa Schreane
Senior Manager Marketing
Larry Kim
Amy Vernon
Bill Hunt
Mark Traphagen
Senior Director of Marketing
Glenn Gabe
Mike Grehan
CMO & Managing Director
Michael King
Kelsey Jones, Emcee
Executive Editor
Loren Baker, Emcee

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The TimesCenter

242 West 41st Street
New York, NY 10036


Showcase your brand as an industry thought leader, and get in front of our community of search marketing professionals. Download the sponsor prospectus here, or email for more information.


SEJ Summit events are designed with the SEO in mind. Our New York conference features one track of 11 sessions and 6 Q&A panels from SEO experts and digital marketers with SEO experience.

8:30 - 9:25 AM

Registration & Breakfast

9:25 - 9:30 AM

Conference Introduction from Search Engine Journal Founder, Loren Baker and Executive Editor, Kelsey Jones

9:30 - 9:50 AM

Serving the Mobile-First Searcher

Maile will walk us through the latest options and features in Google mobile search and how you can make use of them to maximize your mobile-first SEO efforts.

Maile Ohye
Developer Programs Tech Lead
9:50 - 10:10 AM

Making SEO Lemonade: Moving the Needle on Missed Opportunities

Industry vet Bill Hunt tackles making the most out of what you already have using indexability, clickability, and other methods to find all those tiny errors that together cause big issues.

Bill Hunt
Back Azimuth
10:10 - 10:30 AM

Q&A Session with Maile and Bill

10:30 - 10:50 AM

20 Minute Break – Refreshments served

10:50 - 11:10 AM

AMP Tactics from the Condé Nast SEO Team

Not sure if AMP is worth the trouble for your brand? In this presentation, John Shehata of Condé Nast shares insights, advanced technical tips, and and editorial tactics his team learned while implementing AMP for their major sites.

John Shehata
Condé Nast
11:10 - 11:30 AM

Best Practices to Protect Ad Spend

There you are at your computer, ready for the day. You login to Google Analytics and see a huge anomaly in your traffic. After a brief moment of panic you realize it’s just another bot screwing up your analytics. What now? Google’s John Brown shows us how best practices for human traffic protect your ad spend and provide for accurate traffic stats.

John Brown
Head of Publisher Policy Communications
11:30 - 11:50 PM

Q&A Session with John and John

11:50 - 1:00 PM

Sit-Down Lunch with Speakers & Panelists

12:30 - 1:00 PM

⋆Exclusive Case Study Presented By Searchmetrics⋆
Brands, Search, and the U.S. Elections

Before the election results reveal who the next U.S. President will be, one candidate already is winning online. This session will examine how different tactics can be used to optimize web pages for search, where competitive analysis plays a key role, and how the fast-changing fast of search in both mobile and desktop can influence where you rank online. Gain valuable insights on how to stay ahead of the search competition.

1:05 - 1:25 PM

What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Edition)

What in the heck is going on with Penguin, Panda, and Google’s Quality Updates (aka Phantom)? How are they impacting your SEO efforts now? Glenn’s session will cover everything you need to know about Google’s major algorithm updates in 2016. Learn what each algorithm update is targeting, so you can avoid negative impact and increase rankings and traffic.

Glenn Gabe
G-Squared Interactive
1:25 - 1:45 PM

Hacking Rankbrain

In the not so distant future, there is a good chance all of Google’s algorithms will be powered by machine learning. What does this mean for SEO? How can brands prepare for this future? Larry Kim shares his expert opinion in this fast-paced session.

Larry Kim
WordStream, Inc.
1:45 - 2:05 PM

Q&A Session with Larry and Glenn

2:05 - 2:25 PM

Success by Design: Content That Builds Both Brand and SEO

You’ve probably heard content marketing truisms like “quality over quantity.” Wondering what that actually means in practical terms? Master content marketer Mark Traphagen will share how to effectively build high-value content that is both SEO friendly and good for your brand.

Mark Traphagen
Senior Director of Marketing
Stone Temple
2:25 - 2:45 PM

Inspired Marketing: How to Leverage Emotions in SEO

Keesa Schreane of Thomson Reuters will provide insight into how brands can leverage knowledge of what drives your market, community and influencer engagement, and the power of momentum to improve your SEO.

Keesa Schreane
Senior Manager Marketing
Thomson Reuters
2:45 - 3:05 PM

Q&A Session with Mark and Keesa

3:05 - 3:25 PM

20 Minute Break – Refreshments served

3:25 - 3:45 PM

Grasping the “Why” Behind Local Search

Search intent is elemental to local success: understanding how local communities search for your products can help sharpen your content creation and as a result drive your business forward. Kristan’s session will show how the Zillow SEO team approaches local search intent and how they optimize for the customer journey.

Kristan Bauer
Director of SEO
3:45 - 4:05 PM

How ESPN Handled Their Big Site Migration

Dwelling on his experience, Patrick will walk us through how ESPN planned and executed the domain migration from an SEO perspective, sharing key lessons and fundamentals that SEOs need to avoid common pitfalls and ensure minimum traffic loss.

Patrick Kajirian
Manager, SEO
4:05 - 4:25 PM

Q&A Session with Kristan and Patrick

4:25 - 4:55 PM

AMA “Ask Me Anything” Panel Featuring:


Purna Virji
Senior Bing Ads PPC Training Manager, Microsoft


Amy Vernon
Consultant, Amy Vernon LLC


Mike Grehan
CMO & Managing Director, Acronym


Michael King
Digital Marketing Consultant at iPullRank


Moderated by Loren Baker
Founder of Search Engine Journal

5:00 - 6:00 PM

Networking Reception – Serving a limitless bar and tray passed hors d’oeuvres


of Champs

Start your day early with us. Get to know speakers and fellow attendees over a hearty breakfast, or get some work done with the complimentary WiFi.

Sit-Down Lunch
with Speakers

Claim your chance for 1-on-1 time with a speaker of your choice during our intimate, catered sit-down lunch. SEJ Summit speakers and panelists will each host a table for up to 10 attendees.

Happy Hour

Make more friends after the conference, or get to know new ones better. We'll top the day off with a hosted happy hour reception equipped with a limitless bar and tray passed hors d'oeuvres.

Brands Attending SEJ Summit

SEJ Summit 2015 Attendees Included


Who should attend SEJ Summit?

  • SEO professionals
  • Individual consultants
  • Digital marketing managers
  • Digital strategists
  • Content strategists
  • CMOs
  • Agency folks with enterprise clients
  • Anyone involved in, or planning major digital initiatives

Where can I purchase a ticket for SEJ Summit?

Tickets are available at

What does my ticket include?

Admission includes catered meals: continental breakfast, sit-down lunch, refreshment breaks, and networking reception, as well as high-speed WiFi, access to speaker presentations, and gifts from participating sponsors.

Do you offer a special rate for nonprofit companies?

We sure do! 501(c) companies can register for the event at 50% off. A special ticket type is listed with all other rates.

Where is the nearest hotel?

The Hampton Inn Manhattan/Times Square Central is located within one block from the venue at 220 West 41st Street.

What will the day be like?

Sessions will run from 10:00AM to 3:00PM. Each presentation is limited to 20 minutes and will be followed by a 10 minute Q&A. Catered breakfast, lunch, and breaks will be provided. We’ll top off the day with a cocktail networking reception so you can mingle with speakers and other search marketing pros.

What will the content be like?

Content is tailored for the professional search marketer. Topics covered will include: SEO, paid search, social media, content marketing, CRO, UX, Google happenings, actionable tips on linking, and how to make things happen in house. Check out presentations from our 2015 conference series here.

Can I speak at a SEJ Summit?

To be considered, please email a brief bio and content sketch to Subject line: SEJ Summit Speaker Inquiry

How do I become a sponsor?

To learn more about how your company can be a featured sponsor, send an email to Subject line: SEJ Summit Sponsor Inquiry

If you have additional questions about SEJ Summit 2016, please send an email to Event Director, Jessica Cromwell: