SEJ Summit 2015

Hosted by Searchmetrics

July 22, 2015 - SILICON VALLEY, CA

Speakers

Moriah Scoble

Moriah Scoble

Director of SEO,
Ring Central
A recent transplant from Los Angeles, Moriah Scoble currently leads global SEO at RingCentral, the market share leader in SMB cloud-based SaaS communication solutions. Previously she was the founding Executive Director of The Fender Music Foundation, where her use of collaborations, new media and a highly optimized website allowed the organization to dominate the market online. Through her consultancy firm, Symbiocracy, Moriah helps entrepreneurs refine their business plans and coaches them in organizational development.

When she's not driving revenue, she enjoys spending time at her La Honda getaway with her husband, daughter and two dogs.
Lauren Vaccarello

Lauren Vaccarello

Best Selling Co-Author of Complete B2B Online Marketing & The Retargeting Playbook
Lauren is one of the most sought after B2B marketing executives. Having authored two highly acclaimed marketing books, ‘Complete B2B Online Marketing,’ and ‘The Retargeting Playbook,’ she is currently the SVP of Marketing for Sysomos, the largest independent provider of social intelligence. Prior to her role at Sysomos she oversaw global marketing at AdRoll where led them to a triple digit revenue and customer growth. Lauren’s track record of driving business growth was further exemplified at Salesforce where she led online marketing. She has been a member of the Google Tech Advisory Council and is a frequent conference speaker at ClickZ Live, Dreamforce, ad:tech, and SXSW. Outside of work Lauren is also an avid boxer and traveller.
Kevin Henrikson

Kevin Henrikson

Partner Group Engineering Manager, Microsoft
Kevin Henrikson leads engineering for Microsoft Outlook iOS/Android. Previously, he co-founded Acompli and ran engineering prior to an acquisition by Microsoft in 2014 for $200M. Before Acompli, he was an Entrepreneur-in-Residence for Redpoint Ventures, a venture capital firm for early stage technology companies.
Jim Christian

Jim Christian

SEO Lead,
GoDaddy
Jim is responsible for SEO on GoDaddy.com and all of its related websites both in the US and globally. GoDaddy recently launched localized websites around the world. Jim is currently engaged in learning from the challenges that international SEO brings to the table. Prior to leading SEO, Jim developed proprietary programs that automated Adwords for customers looking to advertise online.

Prior to GoDaddy, Jim started working for an aerospace & defense company doing their online marketing. After that, he moved out to Arizona and started his own SEO agency focusing on SMBs and personal websites. Jim worked at a small ISP in California in 1999, where he learned all about the Internet. When he’s not optimizing sites, Jim spends time with his wife and three daughters. He’s also an avid wine, cheese and bread maker.
Jordan Koene

Jordan Koene

Chief Evangelist at,
Searchmetrics, Inc
Jordan Koene is Chief Evangelist for Searchmetrics, a SEO, social and content intelligent platform. He leads the growth of the Professional Services group which provides customers ongoing and custom solutions for using Searchmetrics data.

Previously, Jordan was the Head of SEO and Content Development at eBay. During his time at eBay, Jordan focused on utilizing eBay content to improve user experience and natural search traffic. In this role, he lead development of millions of content improvements for the organization. Along with advancing eBay's content, Jordan produced numerous well-covered viral stories using eBay data.

Prior to eBay, he worked at various e-commerce and tech start-ups. Jordan has grown and managed different Internet marketing teams and has a strong background in SEO and social media.
Marla Johnson

Marla Johnson

CEO and Co-Founder,
Aristotle, Inc.
Marla Johnson is an online marketing strategist and co-founder and CEO of Aristotle, an award-winning interactive marketing agency and web development firm. Known for her expertise in strategic planning, design, and technical integration; her inextinguishable energy and passion; and her love for the arts, yoga, and the outdoors, Marla is recognized across the nation for her knowledge and expertise.

In 1994, while wrapping up a videogame production for Electronic Arts, a friend and future co-worker told Marla, “You all should start an Internet company.” This began her whirlwind study of Internet technology and led to the formation of Aristotle. Today, with more than 20 years of experience, Marla works constantly and tireslessly on the leading edge of the latest online trends.
Dan Morrison

Dan Morrison

Sr. Manager of Client Services at aimClear
Dan Morrison is Senior Manager of Client Services at aimClear, a future-forward digital marketing agency dominant in B2C & B2B search, social-psychographic display targeting, organic social media, customer acquisition, & classic creative values. He has 10 years of experience ranging from eCommerce, Retail, Consumer Market, Financial Services, Agency Services & SaaS Applications. Client credits include Macys.com, Walmart.com, Uber, Crate & Barrel, Bloomingdales.com among others. He is an accomplished & respected thought leader with publications on Search Engine Land as well as various speaking engagements across SMX and SES. He’s effective at working with big and small brands alike and is driven by delighting customers through performance and relationship results no matter the cost.
John Curtis

John Curtis

SEO Manager,
Walgreens
John Curtis is the SEO Manager for Walgreens. He develops and implements enterprise search optimization strategy across Walgreens' Daily Living, Photo and Pharmacy business units for ecommerce, local and omnichannel interests. Prior to joining Walgreens, John worked to develop and lead SEO, social and reputation service products for L2TMedia.

Emcee

Loren Baker, Emcee

Loren Baker, Emcee

Loren Baker is the creator of Search Engine Journal, and co-founder of consultancy firm, Foundation Digital. Loren has been involved in the internet marketing field since 1998 with a background in paid search and search engine optimization. In 2003, he began blogging his research and thoughts on the industry, which blossomed into the current Search Engine Journal. He currently resides in the Los Angeles area.