SEJ Summit 2015

Hosted by Searchmetrics

July 22, 2015 - SILICON VALLEY, CA

Three takeaways

Actionable.   Impactful.   Memorable.

Tired of “drinking from the fire hose” at conferences?

“Conference TMI” is a common complaint.

Our day of learning has the antidote.

Each expert speaker will focus on 3 takeaways that are actionable, impactful, and memorable.


Who should attend?

These events are tailored for
big brand marketers.


Lauren VaccarelloLauren VaccarelloBest Selling Co-Author of Complete B2B Online Marketing & The Retargeting PlaybookPresentation

Represented Companies

Computer History

1401 N Shoreline Blvd, Mountain
View, CA 94043


Our day of learning and networking consists of a single track of sessions and a moderated keynote panel. No pitches, no product demos, and no sponsored content.

9:30 AM
Coffee, tea, and breakfast breads
10:00-10:25 AM
Biggest Mistakes by Brands in Integrated Marketing
Integrated marketing can feel like building an airplane in mid-air; keeping up with the proliferation of new channels, analytics and reports while staying aligned with your brand’s messaging can be daunting. Lauren shows us how to avoid the most common failures of integrated marketing while keeping your team on track to boost revenue, retain customers and reach prospects.

Lauren Vaccarello
Best Selling Co-Author of Complete B2B Online Marketing & The Retargeting Playbook
10:25-10:45 AM
Steal from the Startups: Entrepreneur Style Growth Tactics for Big Brands
Accelerated growth and agile marketing tactics aren't just for startups. Kevin will review examples and how-tos on startup techniques that he's deployed successfully with enterprise level marketing teams, focusing on funnel improvement and paid advertising.

Kevin Henrikson
Partner, Microsoft
10:55 AM
15 minute break
11:10-11:30 AM
Increasing Your Content IQ
Jordan will cover techniques and tools for converting raw data into meaningful, easy-to-understand information that your team can use for content ideas and campaigns that will achieve transformative results.

Jordan Koene
Chief Evangelist, Searchmetrics
11:30-11:50 AM
Message in a Digital Bottle: Finding the Right Audience
Almost three billion people use the Internet. How do you reach, engage, and convert the people you want as customers? Marla will talk about audience segmentation and content marketing strategies, giving you tools that help your message find the right people at the right time. She'll take trendy-sounding terms like niche marketing, geo-targeting, CTAs, and retargeting and turn them into meaningful tactics for your arsenal.

Marla Johnson
CEO, Aristotle
12:00 PM
Catered Lunch
1:00-1:20 PM
How To Win Friends and Influence People v2.0
Today's enterprise workplace is vastly different from the world Dale Carnegie knew, but the core skills he championed such as persuasion, empathy and communication are still the keys to success today. Jim explains how these skills were critical to his own successful marketing projects, and how he used them to make SEO a powerful tool of influence at companies like GoDaddy.

Jim Christian
Head of SEO, GoDaddy
1:20-1:40 PM
The 3 Pitfalls of Managing International Teams
As the world becomes ever more connected, businesses are given the opportunity to grow diverse and global teams like never before. However, even small differences in culture and language can prohibit a collaborative environment. Moriah draws from her own experiences in working with diverse teams both locally and abroad in order to demonstrate the keys to success: cultural awareness, diplomacy and adapting communication methods.

Moriah Scoble
Head of SEO, Ring Central
1:50-2:20 PM
30 minute Break
Refreshments served
2:20-2:40 PM
3 Red Hot Social Marketing Hacks To Crush in 2015
The data's in and speaks volumes! Savvy marketers are pioneering award-winning techniques to turn readily available huge-social-data into attributable conversion. Join Daniel as he covers selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit. We’ll take a pragmatic look into targeting that pays, conversion and the evolving social-data marketer's integrated role.

Dan Morrison
Director of Client Services, aimClear
2:40-3:00 PM
Omni-Channel "Anywhere, Anytime" Marketing for Success
To quote a Google Advertising VP, "If you're just focusing on mobile, you're solving yesterday's problems." With that in mind, John takes us through the art and science of omni-channel marketing: how to harness analytics, segmentation, and content for the best UX across channels and devices.

John Curtis
SEO Manager, Walgreens
3:10-3:40 PM
Keynote Panel

AMA "Ask Me Anything" Format!

Lauren Vaccarello,
Best Selling Co-Author of
Complete B2B Online Marketing & The Retargeting Playbook
Kevin Henrikson,
Partner Group Engineering Manager, Microsoft
Dan Morrison,
Director of Client Services, aimClear
John Curtis,
SEO Manager at Walgreens
Moderated by
Loren Baker
Founder, Search Engine Journal
3:40-4:40 PM
Networking Reception
Hosted happy hour and light appetizers

SEJ Summit FAQ

Who should attend SEJ Summit?

Our content is tailored for marketing professionals in the enterprise space. This includes:

  • Digital strategists
  • Content strategists
  • CMOs
  • Agency folks with enterprise clients
  • Anyone involved in, or planning major digital initiatives

What will the day be like?

Sessions will run from 10:00AM to 3:00PM. Catered breakfast, lunch, and breaks will be provided. We’ll top off the day with a cocktail networking reception so you can mingle with speakers and other enterprise marketing attendees from 3:00 to 4:00PM.

Can I speak at a SEJ Summit?

To be considered, please send a brief bio and content sketch to Jenise Henrikson ( Subject line: SEJ Summit Speaker Inquiry

How do I become a sponsor?

To learn more about how your company can be a featured sponsor, send email to Jessica Cromwell ( Subject line: SEJ Summit Sponsor Inquiry

If you have additional questions about SEJ Summit 2015, please send email to