SEJ Summit 2015

Hosted by Searchmetrics

FEBRUARY 24, 2015 - SANTA MONICA, CA

Speakers

Neil Patel

Neil Patel

Co-Founder of Crazy Egg & KISSmetrics
Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.
Srinivas Rao

Srinivas Rao

Srinivas Rao is the host and founder of Unmistakable Creative, the popular podcast for creative entrepreneurs. Since starting the show, he has interviewed hundreds of insanely interesting people, including Tim Ferriss, Seth Godin, Danielle Laporte, and Dilbert creator Scott Adams. Today the show has a global audience of of thousands of listeners. He's the author of the Wall Street Journal Best Seller The Art of Being Unmistakable, and been a keynote speaker at organizations and events such as like Linkedin, Podcast Movement, New Media Expo, Eye For Travel and many others.
Katrina Jefferson

Katrina Jefferson

From acting like she was Oprah, and interviewing everyone in her family as a teenager, to choreographing standing ovation worthy dance routines (in high school), Katrina has always been a natural born marketing professional loving the connection between people and brands. Katrina received her Bachelors of Science from San Francisco State University and attended Spelman College for half of her college career. She began her professional track in Silicon Valley, where she specialized in client management, digital and traditional marketing, and training with start-ups. Upon moving to Los Angeles, she created and managed a client services division at Pathways, a non-profit organization devoted to helping low income families receive child care, and employment assistance. She also started a non-profit tutoring business called SmartAlek, catering to assist low income students in Math, Science, and Reading Comprehension.

Later, Katrina went back to school to receive an Associate degree in Fashion Marketing. She made a smooth transition into the retail space, taking on roles in Digital Marketing for major fashion, beauty, and entertainment houses like GUESS?, Sears Holdings, Zara, Charlie, Ford, Red Bull Media House, and Keurig implementing social media, organic search, events and other digital marketing initiatives. Katrina's business savvy has propelled her to advise small to mid-size business owners on Social Media and Digital marketing strategies for their digital properties that help make their companies successful.

In between having fun with her family, dabbling in the kitchen, networking, studying tech, and staying fit, she devotes her time teaching Entrepreneurship to kids K-12 via her program, SOULED! and mentoring students at Real Life Church.
Jordan Koene

Jordan Koene

Chief Evangelist at Evangelist, Searchmetrics, Inc
Jordan Koene is Chief Evangelist for Searchmetrics, a SEO, social and content intelligent platform. He leads the growth of the Professional Services group which provides customers ongoing and custom solutions for using Searchmetrics data.

Previously, Jordan was the Head of SEO and Content Development at eBay. During his time at eBay, Jordan focused on utilizing eBay content to improve user experience and natural search traffic. In this role, he lead development of millions of content improvements for the organization. Along with advancing eBay's content, Jordan produced numerous well-covered viral stories using eBay data.

Prior to eBay, he worked at various e-commerce and tech start-ups. Jordan has grown and managed different Internet marketing teams and has a strong background in SEO and social media.
Stephan Spencer

Stephan Spencer

SEO Expert & Author StephanSpencer.com
Stephan is an internationally recognized SEO expert and bestselling author. He is the co-author of The Art of SEO, author of Google Power Search and co-author of Social eCommerce, all published by O'Reilly. Stephan is the founder of Netconcepts (acquired in 2010). He invented the SEO platform GravityStream. Stephan's clients have included such online retail giants as Zappos, Sony Store and Chanel.
Mindy Weinstein

Mindy Weinstein

Director of Training,
Bruce Clay Inc.
Mindy Weinstein is the Director of Training at Bruce Clay, Inc. where she teaches SEO training courses and develops education materials related to digital marketing. She is an experienced speaker and has presented at conferences across the country. Mindy is a contributor to SearchEngineJournal.com and co-host of SEM Synergy on WebmasterRadio.FM. She has been in the digital marketing industry for the last several years, but her experience in marketing spans over fourteen years. Mindy has co-authored two books: Rich and Thin: Slim Down, Shrink Debt, Turn Calories Into Cash (McGraw Hill) and Money Trouble: Surviving Your Financial Crisis (Beacon Hill). She earned a Master of Business Administration from Arizona State University and is a former business professor. Mindy has been interviewed numerous times on radio and television, including programs that aired on NBC, ABC and Fox. In addition, she has been featured in magazines and newspapers, such as The Washington Post, Woman's World, First for Women and The Arizona Republic.
Pamela Lund

Pamela Lund

PPC Advertising Expert,
That Pam Chick
Pamela Lund is an internet advertising expert with nearly 15 years experience developing and managing successful marketing campaigns for small to mid-size companies. As President of That Pam Chick, Inc., Pam improves ROI from AdWords, Bing, Facebook, Twitter, and LinkedIn ads for her clients. She is outspoken about the benefits of developing synergy between all marketing channels and guides clients through integrating their advertising, social, organic, and offline strategies. Pam's experience spans many industries but she is known for lead generation, startup growth, and ecommerce including Google Shopping.
Matt Prince

Matt Prince

PR + Newsroom Manager,
Taco Bell
Matt Prince founded a creative agency, launched three successful blogs read in over 100 countries, led the communications department for one of the most influential business organizations in California, and was tapped as executive speech writer and eventually social media manager for one of the biggest brands in the world, Disney - all by age 27. Named to the top 40 Professionals Under 40 list by OC Metro Magazine, Prince currently manages brand integration and public relations for the Taco Bell corporation.
Jeffrey Preston

Jeffrey Preston

Senior SEO Manager,
Disney Interactive
Jeff Preston is the SEO Manager at Disney Interactive. He leads the search optimization of Disney's entertainment sites including TV, movies, music, games, and videos. Prior to joining The Walt Disney Company, Jeff worked at PEK Interactive Japan, managing search marketing campaigns for clients in the Asia/Pacific region.
Morgan Brown

Morgan Brown

Head of Growth,
TrueVault & Qualaroo
Morgan Brown is the co-author of Growth Engines: Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth and the upcoming book Unlocking Growth: How the New Rules of Marketing are Changing How Companies Grow. He is also the co-founder of Full Stack Marketing, a growth agency dedicated to helping early stage companies find traction and reach their next growth milestone. With 15 years of experience in the digital space, Morgan has helped both big brands, like Sunkist and Little League Baseball, and promising startups, like ScoreBig, Qualaroo and TrueVault, unlock growth from online efforts.
Debbie Miller

Debbie Miller

Social Media Manager,
Search Engine Journal
Debbie Miller is Search Engine Journal's Social Media Manager. She is also the President of Social Hospitality where she provides individuals and companies with writing, editing, and social media services. Additionally, as Digital Communications Manager for HyperDisk Marketing, Debbie works with a variety of high-end hospitality clients on social media and content marketing.

Debbie also has a lifestyle blog called Drink Play Grub and is a regular contributor to Maximize Social Business as well as Search Engine Journal. She has contributed to other publications including Forbes Travel Guide, Forbes.com, and Social Media Monthly. She has also been quoted or mentioned in articles in USA Today, Inc., The Huffington Post, and Business2Community, among others.

Last year, Debbie instructed a course on Social Media Strategy at UCI Extension and has done speaking engagements on topics such as social media, blogging, content marketing, branding through social media, and writing for search and social.

Emcee

Loren Baker

Loren Baker

Founder of Search Engine Journal & Co-Founder of Foundation Digital
Loren Baker is the creator of Search Engine Journal, and co-founder of consultancy firm, Foundation Digital. Loren has been involved in the internet marketing field since 1998 with a background in paid search and search engine optimization. In 2003, he began blogging his research and thoughts on the industry, which blossomed into the current Search Engine Journal. He currently resides in the Los Angeles area.