SEJ Summit 2015

Hosted by Searchmetrics

FEBRUARY 24, 2015 - SANTA MONICA, CA

Three takeaways

Actionable.   Impactful.   Memorable.

Tired of “drinking from the fire hose” at conferences?

“Conference TMI” is a common complaint.

Our day of learning has the antidote.

Each expert speaker will focus on 3 takeaways that are actionable, impactful, and memorable.

Learn:

Who should attend?

These events are tailored for
big brand marketers.

Speakers

Pamela LundPamela LundPPC Advertising Expert,
That Pam Chick
Jessica BowmanJessica BowmanEnterprise SEO Trainer,
TechnicalSEOcourse.com

Represented Companies

JW Marriott Le
Merigot

1740 Ocean Ave, Santa Monica,
CA 90401

Agenda

Our day of learning and networking consists of a single track of sessions and a moderated keynote panel. No pitches, no product demos, and no sponsored content.

Catered breakfast, lunch, and breaks will be provided. The day will close with a hosted networking reception so you can mingle with speakers and other enterprise marketing professionals.

Time
Session
Speaker
9:30 AM
Registration
Complimentary coffee, tea, and breakfast breads
10:00 AM
The Art and Science of CRO
Improving your funnel, landing pages and converting visitors into customers: Neil has exclusive data and case studies that he'll translate into CRO tactics you can put to use today.

Neil Patel
Co-Founder of Crazy Egg & KISSmetrics
10:30 AM
Mastering Social Media for Big Brands
Debbie breaks down social media success for large brands or companies, via tactics such as crafting personas, creating content and campaigns, to dealing with crises and troublemakers.​

Debbie Miller
Social Media Manager of Search Engine Journal
11:00 AM
Adventures in Content Marketing: ​My Best Successes and Worst Failures
Real life anecdotes and examples from Katrina's work with clients like Keurig, Red Bull and Ford. She unpacks why some campaigns knocked it out of the park and what she learned from the ones that didn't go as planned.

Katrina Jefferson
Chief Marketing Technologist at Chica Intelligente
11:20 AM
Engaging Content Marketing for 'Boring' Industries
When your product or service is yawn-inducing, or is not generally a topic of polite company, what's a marketer to do? Mindy will take us through case studies of creating compelling content for challenging verticals.

Mindy Weinstein
Director of Training at Bruce Clay Inc.
11:50 AM
Catered Lunch
12:50 PM
Community Building from Scratch
Srini started from ground zero with a new blog and podcast series. He’ll take us through building attention into an audience and how to ​evolve that audience into a true community.

Srinivas Rao
CEO at Unmistakable Media
1:10 PM
"I Can't Even": Millennials in the Workplace and Your Marketplace
Matt brings us into the world of millennials and what makes them tick. We'll examine how to bridge the generational gap both at work and in your marketing strategies.

Matt Prince
PR & Newsroom Manager at Taco Bell
1:40 PM
What You Did Not Plan for in 2015
Get an edge on your competitors with Jordan's​ updated​ game plan that includes ​his best defensive and offensive techniques​, tailored for the new year.

Jordan Koene
Chief Evangelist at Searchmetrics
2:00 PM
​Getting Things Done the Enterprise Way
You've got a winning game plan, but ​IT is footdragging on your ​pagespeed recommendations. ​The​ ​PR team​ in EMEA​ is badmouthing your proposed content ​cleanup project. ​Jeff ​walks us through​ navigat​ing​ corporate politics, conflicting agendas​ and the power of influencing​: ​aka ​how to get marketing things done.

Jeff Preston
Senior SEO Manager at Disney
2:30 PM
Break
Complimentary refreshments
2:40 PM
Productivity Hacks for Enterprise Marketers
Time-saving tricks and best practices for boosting individual productivity, aren't just for entrepreneurs. Stephan demonstrates his tried​-​and​-​true techniques, tailored for enterprise marketers.

Stephan Spencer
SEO Expert & Author
3:00 PM
Marketing that Moves the Bottom Line: Growth Hacking
The rules of marketing have changed. The author of "Startup Growth Engines” will cover his experience in helping scrappy startups transform into breakout companies. Morgan will get tactical and show you how to apply growth hacking techniques in the enterprise, bypassing vanity metrics and get to numbers that matter.

Morgan Brown
Head of Growth at TrueVault & Qualaroo
3:30 PM
Break
Complimentary beer, wine, and refreshments
3:50 PM
Digital Enterprise Keynote Panel
"AMA" format

Featuring:

Pamela Lund
That Pam Chick
Jeffrey Preston
Disney Interactive
Jessica Bowman
TechnicalSEOcourse.com
Morgan Brown
TrueVault & Qualaroo
Moderated by
Jordan Koene
Searchmetrics
4:40 PM
Networking Reception Sponsored by TryCaviar.com
Complimentary happy hour, full bar and refreshments

SEJ Summit FAQ

Who should attend SEJ Summit?

Our content is tailored for marketing professionals in the enterprise space. This includes:

  • Digital strategists
  • Content strategists
  • CMOs
  • Agency folks with enterprise clients
  • Anyone involved in, or planning major digital initiatives

How do I receive a complimentary invite?

By filling out this form here. Note: anyone can request an invite to attend, but big-brand, enterprise marketers will get priority. If you are selected for a complimentary invite, you will receive instructions on how to register via email within 1 week after you make the request.

Who are the speakers?

Speakers will be well-known industry thought leaders. Speakers for each location will be announced as agendas are finalized.

What will the day be like?

Sessions will run from 10:00AM to 4:45PM. Catered breakfast, lunch, and breaks will be provided. We’ll top off the day with a cocktail networking reception so you can mingle with speakers and other enterprise marketing attendees.

Can I speak at a SEJ Summit?

We are accepting proposals now. To be considered, please send a brief bio and content sketch to Jenise Henrikson (jenise@alphabrandmedia.com). Subject line: SEJ Summit Speaker Inquiry

How do I become a sponsor?

To learn more about how your company can be a featured sponsor, send email to Jessica Cromwell (jessica@searchenginejournal.com). Subject line: SEJ Summit Sponsor Inquiry

If you have additional questions about SEJ Summit 2015, please send email to jessica@searchenginejournal.com.