SEJ Summit 2015

Hosted by Searchmetrics

September 16, 2015 - NEW YORK, NY

Speakers

Dan Morrison

Dan Morrison

Senior Manager of Client Services at aimClear
Dan Morrison is Senior Manager of Client Services at aimClear, a future-forward digital marketing agency dominant in B2C & B2B search, social-psychographic display targeting, organic social media, customer acquisition, & classic creative values. He has 10 years of experience ranging from eCommerce, Retail, Consumer Market, Financial Services, Agency Services & SaaS Applications. Client credits include Macys.com, Walmart.com, Uber, Crate & Barrel, Bloomingdales.com among others. He is an accomplished & respected thought leader with publications on Search Engine Land as well as various speaking engagements across SMX and SES. He’s effective at working with big and small brands alike and is driven by delighting customers through performance and relationship results no matter the cost.
Jordan Koene

Jordan Koene

Chief Evangelist at
Searchmetrics, Inc
Jordan Koene is Chief Evangelist for Searchmetrics, a SEO, social and content intelligent platform. He leads the growth of the Professional Services group which provides customers ongoing and custom solutions for using Searchmetrics data.

Previously, Jordan was the Head of SEO and Content Development at eBay. During his time at eBay, Jordan focused on utilizing eBay content to improve user experience and natural search traffic. In this role, he lead development of millions of content improvements for the organization. Along with advancing eBay's content, Jordan produced numerous well-covered viral stories using eBay data.

Prior to eBay, he worked at various e-commerce and tech start-ups. Jordan has grown and managed different Internet marketing teams and has a strong background in SEO and social media.
Peter Shankman

Peter Shankman

Founder and CEO of the
Geek Factory, Inc
Peter Shankman blames ADHD for most of his success. He is best known for founding Help A Reporter Out (HARO) and as the founder and CEO of The Geek Factory, Inc. a boutique social media, marketing and customer service strategy firm located in New York City with clients including American Express, Sprint, The US Department of Defense, Walt Disney World and many more. In his little spare time he is a NASA Advisory Board member, adjunct professor of marketing at New York University, Entrepreneur-in-Residence at Dell, angel investor with multiple start-ups, sub-4 marathon runner, Ironman and B-licensed skydiver. A tweet of his was voted one of the top 10 Tweets of 2011 by ABC News and Twitter. He currently lives in New York City with his two-year-old daughter, an overweight psychotic cat and his beautiful wife. Peter recently authored the best-selling book Zombie Loyalists: Using Great Service to Create Rabid Fans. http://shankman.com
Larry Kim

Larry Kim

Founder of
WordStream
Larry Kim is the founder of WordStream , a leading search marketing software and services provider based in Boston, managing approximately over a half-Billion in annual ad spend across over thousands of customers. He regularly shares his advice and insight with over a million visitors a month at his WordStream Blog and is a columnist and top contributor for leading industry publications including Inc. Magazine, Search Engine Journal and Social Media Today.
Larry has spoken at numerous industry events including INBOUND, SMX, Pubcon, ClickZ/SES, SearchLove, PPC Hero Conference, SEMPDX, MNSearch, SAScon, Marketing Festival etc.. He was recently named "Most Influential PPC Expert" for 2013 and 2014 by PPC Hero Blog and marketing agency 3Q Digital and won ClickZ's Digital Marketing Hall of Fame and Small Business Influencer awards in 2013.
Eric Enge

Eric Enge

Eric Enge publishes on a regular basis in The Digital Marketing Excellence blog, Search Engine Land, Moz, Forbes, Copyblogger, and elsewhere.

He is also lead co-author of "The Art of SEO", along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. Eric speaks at many industry conferences, including: Pubcon, Search Marketing Expo, SES, ClickZ Live, State of Search, MNSearch, and many more. Eric is the CEO of Stone Temple Consulting, a 45+ person SEO firm with headquarters in Massachusetts.
AJ Mihalic

AJ Mihalic

Executive Search Director at
Ayima
AJ Mihalic has 10+ years in web development & SEO, with 6+ years focused on SEO for enterprise and global corporations like Office Depot, MetLife, Sharp USA, FXCM, Sleepy's, Samsung, Sanofi, Reiss, and McGraw Hill construction to name a few. AJ has a broad understanding of the entire digital space, but has spent the past years focused on organic search and analytics.

AJ has managed migrations and site merging for subdomains, microsites, url changes, and international TLD sites. He managed and headed up site redesign projects for major brands using an SEO/UX/Persona based approach, and resulting in high conversion rate improvement, bounce rate drop, in increase in organic reach. AJ has a very deep understanding of link metrics, even successfully managing a manual Google penalty recovery for a top international brand.

AJ's engineering background makes him comfortable with data manipulation and evaluation, and brings solid solution based mentality. He has a strong background and in analytics and using data insights to guide strategy, and is always looking to create more innovative SEO reporting tools. AJ is a team player with a competitive spirit, as highlighted by several years spent competing on the professional beach volleyball tour.
Kelsey Jones

Kelsey Jones

Executive Editor of
Search Engine Journal
Kelsey Jones is the managing editor of Search Engine Journal and also works as a marketing consultant and writer under MoxieDot, her marketing agency. She has been working in digital marketing since 2007 and journalism since 2004, gaining proficiency in social media, SEO, content marketing, PR, and web design. Kelsey has worked with and written for Yelp, Contour Living, Social Media Examiner, FitFluential, Bounty, Gazelle, and many more. Based in Kansas City, a fast-growing metro of the "Silicon Prairie," she enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.
John Shehata

John Shehata

VP of SEO at
Condé Nast
John Shehata is Vice President of SEO at Condé Nast managing Search Optimization for top brands (Wired, Epicurious, Glamour, Vanity fair, Vogue, etc). John has a 14 years experience managing SEO, Social Media, and Paid Search campaigns for top national brands and fortune 500 companies.
Previously, John was the Executive Director of Search, Social Media. Shehata lead the SEO online strategies for Disney ABC TV Group (ABC News, ABC, Oscars, and Disney Channels) and worked closely with all TV shows (GMA, Nightline, 20/20, World News, etc.).
In his long career focusing on editorial SEO, John has trained many writers, bloggers, journalists and editors on Search Engine Optimization and how to write news while keeping SEO top of mind.
Prior to Disney, Shehata was the director of SEO and Social Media for Condé Nast Sister company, Advance Internet Inc.(Advance Digital). Shehata established and led the SEO/Social Media teams for all their digital brands and training all the news sites and newspapers on best online search/social practices.
Shehata is recognized in particular for his SEO strategies for News and his SEO technical skills. He has written several articles on Search Engine Marketing and continues to speak at conferences around the country which focus on SEO for news and Social Media.