SEJ Summit 2015

Hosted by Searchmetrics

September 16, 2015 - NEW YORK, NY

Three takeaways

Actionable.   Impactful.   Memorable.

Tired of “drinking from the fire hose” at conferences?

“Conference TMI” is a common complaint.

Our day of learning has the antidote.

Each expert speaker will focus on 3 takeaways that are actionable, impactful, and memorable.

Learn:

Who should attend?

These events are tailored for
big brand marketers.

Speakers

Dan MorrisonDan MorrisonSenior Manager of Client Services at aimClear Presentation
Peter ShankmanPeter ShankmanFounder and CEO of the
Geek Factory, Inc

Represented Companies

Manhattan
NYC Hotel

371 7th Ave, New York,
NY 10001

Agenda

Our day of learning and networking consists of a single track of sessions and a moderated keynote panel. No pitches, no product demos, and no sponsored content.

Time
Session
Speaker
9:30 - 10:00AM
Registration
Complimentary coffee, tea, and continental breakfast spread
10:00 - 10:25AM
Thinking Outside of the Text Box: 6 Ways To Increase the Life of Your Content
Beyond the Publish button: Kelsey demonstrates techniques to wring the most value out of your best content by re-purposing and leveraging multiple channels and media.

Kelsey Jones
Executive Editor at Search Engine Journal
10:25 - 10:45AM
The Social Future
Peter Shankman leads us on a journey, decades into the future, of self-aware social networks which will anticipate, curate and guide our every move and decision. He’ll then take us back to the present, where this future is already taking shape on the search and social platforms of today. Peter will cover actionable content and examples you can use now to gain an advantage over your competitors, laying the foundation for the future that lies ahead.

Peter Shankman
Founder & CEO of Geek Factory, Inc
10:55AM
15 minute break
Refreshments served
11:10 - 11:30AM
3 Red Hot Social Marketing Hacks To Crush in 2015
The data's in and speaks volumes! Savvy marketers are pioneering award-winning techniques to turn readily available huge-social-data into attributable conversion. Join Daniel as he covers selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit. We’ll take a pragmatic look into targeting that pays, conversion and the evolving social-data marketer's integrated role.

Daniel Morrison
Sr. Manager of Client Services at aimClear
11:30 - 11:50AM
Harnessing the Awesome Power of Identity-Based PPC Marketing
Learn about the most important trend in PPC today: Larry will demonstrate how social and display now offer the ability to surgically target your customers with ads that are tailored for conversion, using data like email and even phone numbers. He'll also show how PPC can be used effectively to boost content for enhanced PR and links.

Larry Kim
Founder of WordStream
12:00PM
Catered Lunch
1:00 - 1:20PM
Big Brands, Mobile SEO and You
Managing SEO strategy for ABC News and the Oscars has taught John a few things about how to compete in the mobile search space. This session focuses on the most important ranking factors for today's big brands and what you can do about it now.

John Shehata
VP of SEO at Condé Nast
1:20 - 1:40PM
SEO Reporting in the Enterprise: Information is Power
Your organization is already measuring your channel in bottom line KPIs. However, there are an almost infinite number of factors affecting search performance so explaining changes is an ever-present challenge. AJ will demonstrate that performance factors fall into two main categories: (SERP) visibility and (customer) experience. This session focuses on visibility: how to measure it, monitor influential factors, and present it to leadership.

AJ Mihalic
Executive Search Director at Ayima
1:50PM
20 minute break
Refreshments served
2:10 - 2:30PM
Increasing Your Content IQ
Jordan will cover techniques and tools for converting raw data into meaningful, easy-to-understand information that your team can use for content ideas and campaigns that will achieve transformative results.

Jordan Koene
Chief Evangelist at Searchmetrics, Inc.
2:30 - 2:50PM
Content Marketing: Success by Design
The key to a successful content marketing campaign is not just great content: before the first word of copy is written, your game plan must be on point. Eric walks us through an actionable guide to pinpoint goals, figure out what your competitors are doing, and then use their own playbook to beat them in the search results.

Eric Enge
CEO of Stone Temple Consulting
3:00 - 4:00PM
Networking Reception
Hosted happy hour: top-shelf bar and tray passed hors d'oeuvres

SEJ Summit FAQ

Who should attend SEJ Summit?

Our content is tailored for marketing professionals in the enterprise space. This includes:

  • Digital strategists
  • Content strategists
  • CMOs
  • Agency folks with enterprise clients
  • Anyone involved in, or planning major digital initiatives

What will the day be like?

Sessions will run from 10:00AM to 3:00PM. Catered breakfast, lunch, and breaks will be provided. We’ll top off the day with a cocktail networking reception so you can mingle with speakers and other enterprise marketing attendees from 3:00 to 4:00PM.

Can I speak at a SEJ Summit?

To be considered, please send a brief bio and content sketch to Jenise Henrikson (jenise@alphabrandmedia.com). Subject line: SEJ Summit Speaker Inquiry

How do I become a sponsor?

To learn more about how your company can be a featured sponsor, send email to Jessica Cromwell (jessica@searchenginejournal.com). Subject line: SEJ Summit Sponsor Inquiry

If you have additional questions about SEJ Summit 2015, please send email to jessica@searchenginejournal.com.