SEJ Summit 2015

Hosted by Searchmetrics

MAY 12, 2015 - LONDON, UK


Andrew Girdwood

Andrew Girdwood

Media Innovations Director,
A blogger and a self-confessed digital marketing geek, Andrew dedicates his time to understanding What’s Next in digital marketing and sharing that knowledge with clients and colleagues. With a strong digital media background, acquired after a decade at the forefront of the industry, Andrew’s knowledge and interest ranges from search and display to affiliates, social media, ad exchanges and demand-side platforms.
David Naylor

David Naylor

Director of Digital & Founder,
It's not modest, but Dave's something of an SEO genius. He spotted the potential of the industry back in 2003 and bought the Internet Service Provider (ISP) Bronco Ltd. With his determined attitude he has built a successful business, a great reputation, and he speaks on the subject around the world - even the Search Engines call on him to talk to their people.

But don't worry - his passion is his clients. Dave's a northern lad and brings a bit of that famous grit and straightforward thinking to business too, and his hands on involvement means that when you work with Bronco your business gets where you want it to be online.
Kelsey Jones

Kelsey Jones

Executive Editor,
Search Engine Journal
Kelsey Jones is the managing editor of Search Engine Journal and also works as a marketing consultant and writer under MoxieDot, her marketing agency. She has been working in digital marketing since 2007 and journalism since 2004, gaining proficiency in social media, SEO, content marketing, PR, and web design. Kelsey has worked with and written for Yelp, Contour Living, Social Media Examiner, FitFluential, Bounty, Gazelle, and many more. Based in Kansas City, a fast-growing metro of the "Silicon Prairie," she enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.
Jim Banks

Jim Banks

Global Head of Biddable Media,
Jim has over 16 years of digital advertising experience, opening his first digital business in 2000.

Jim is a recognised name in the digital marketing industry and can be seen speaking at industry events around the world, including Pubcon, PESA, Hitpath Masters Conference, a4uexpo, SES, SMX and Affiliate Summit.

Jim is a leading authority on performance marketing and has spent in excess of £130 million buying traffic for over 1000 different companies.

Jim manages large scale PPC campaigns with Google Adwords and Bing and paid social media campaigns with Facebook and Twitter.

More recently Jim has been buying traffic from exchanges, DSP's and private media buys and video advertising with YouTube.

Jim has been a judge at the PerformanceIN awards for performance marketing and the European Search Awards.

Never one to shy away from giving an opinion or pulling punches Jim enjoys giving back to the industry and shares his very best suggestions, ideas and tips with audiences. He also sprinkles in a bit of comedy to entertain and inform.

With over 6500 connections on LinkedIn and 9 separate individual skills with 99+ endorsements (447 for PPC, 292 for Affiliate Marketing, 179 for SEO) Jim has an un-matched range of expertise with which to help businesses and individuals uncover pots of gold.
Jon Myers

Jon Myers

VP & Managing Director EMEA,
Marin Software
Jon Myers is Vice President and Managing Director EMEA for Marin Software. Responsible business operations in the region and the delivery of the Marin Software platform to EMEA agencies and advertisers including, iProspect, GroupM, Vivaki, Omnicom, Moneysupermarket, VistaPrint, Admiral Group, and Jon is now in his 19th year of Digital Marketing and a original pioneer of Paid Search Marketing with its inception in 1999. Prior to joining Marin Software Jon was leading Yahoo’s Search and Display account management teams in UK and IE. Prior to this he was on the search and digital marketing agency side as a Director at both MediaVest and Latitude. Jon is recognised for his experience and thought leadership within the European online advertising industry as a regular speaker and chair/moderator at conferences worldwide.
Marcus Tober

Marcus Tober

CTO & Founder,
Searchmetrics Inc.
Marcus Tober is the CTO and Founder of Searchmetrics. Marcus studied computer science in Berlin and started his career by developing the well-known SEO platform His passion for every kind of search engine data led to the founding of Searchmetrics in 2007. Today, Searchmetrics is a worldwide leader in search analytics solutions with more than 100 employees and offices in Berlin, New York, London, and Paris. Searchmetrics delivers the knowledge and the tools needed to successfully increase companies' organic and social search traffic. Brands like Siemens, eBay, Groupon, Verizon, T-Mobile, Symantec, Kaspersky, and Lufthansa trust Searchmetrics.
Nick Wilsdon

Nick Wilsdon

Group SEO Lead, Group Channel Optimisation at
Nick started his online career in 1998, giving his first SEO seminar in 2000 down in Brighton. After moving to Moscow, he became an expert on Russian search, working with gaming clients across CIS markets. After joining one of Moscow’s largest PR firms, he established their digital channels, to deliver joined-up campaigns for a range of clients, including Panasonic. During this time he was involved in the Russian start-up community, working with Yandex, RF parliament members and the US State Department.

On his return to the UK he joined Arena Media, part of the Havas Media Group, building the SEO, content marketing and editorial teams. After ensuring this proposition would lead the group in the new Havas consolidation, he made his way to the Dentsu Aegis Network to become Head of Content, working on integrated campaigns across iProspect, Vizeum and Carat. In his current role, Nick has been brought into the Vodafone Group to standardise and improve SEO performance across 22 markets.
Pierre Far

Pierre Far

Webmaster Trends Analyst,
As a webmaster trends analyst, Pierre follows industry trends in SEO and web development in order to help different Google teams build better tools for webmasters and improve search quality. Pierre also writes for the Webmaster Central Blog and participates in Google and external forums, helping site owners troubleshoot search-related problems and get the most out of Google Webmaster Tools.

Prior to joining Google, Pierre held several roles in the technology sector, including community and product management, innovation consulting, and online marketing. He has a Ph.D. in bacterial genetics from the University of Cambridge, U.K.

Prior to joining Google, Pierre held several roles in the technology sector, including community and product management, innovation consulting, and online marketing. He has a Ph.D. in bacterial genetics from the University of Cambridge, U.K.

Jessica Bowman

Jessica Bowman

Founder of
Jessica Bowman is an in-house SEO expert who knows how to start up a successful in-house SEO Program that gets people on board, moving forward and improving the bottom line. She is an evangelist for companies doing SEO in-house, with a specialty of making SEO run like a well-oiled machine that cranks out profits.

Her diverse experience in project management, website usability, and process analysis has given her unique insight into how to get and keep SEO changes top of mind, in scope and live on the site the biggest challenges for in-house search marketers.

Identified as one of the industry's top in-house SEOs, Jessica has built in-house SEO programs at Enterprise Rent-A-Car,, and Yahoo! Inc., and now has a rock solid approach to building an in-house SEO program from ground zero.

With multi-million dollar successes in search engine marketing and website design, Jessica is an international speaker, a columnist for Search Engine Journal, Search Engine Land, and Search Engine Watch, and is featured in Jerri Ledford's SEO Bible.

Jessica has a BA in International Economics & Management from Hiram College and graduated Magna Cum Laude with a BS in Information Systems Management from Washington University. Jessica travels frequently, kicks butt at the board game Connect Four, volunteers to work with refugees, and plans to move to Europe one day.


Loren Baker, Emcee

Loren Baker, Emcee

Founder of Search Engine Journal & Co-Founder of Foundation Digital
Loren Baker is the creator of Search Engine Journal, and co-founder of consultancy firm, Foundation Digital. Loren has been involved in the internet marketing field since 1998 with a background in paid search and search engine optimization. In 2003, he began blogging his research and thoughts on the industry, which blossomed into the current Search Engine Journal. He currently resides in the Los Angeles area.
Shyam Dattani, Emcee

Shyam Dattani, Emcee

Digital Strategy Specialist at Searchmetrics Inc.
Shyam Dattani, currently a Digital Strategy Specialist at Searchmetrics Inc. is
a new school Digital Marketeer.

Being of the age where "LOL" is one of the most commonly typed words he
sees the acronym SEO differently.

"It's no longer Search Engine Optimisation as we knew it, long gone are
the days of keyword stuffing and anchor text over-manipulation,
Everyone agrees Content is the way forward but more holistically, its all
about the User Experience; hence Search Experience Optimisation"

Having worked on the accounts of some of the worlds most Global brands
including American Express, Anchor Butter, AXA Insurance and many others,
he has built up his SEO credentials.

An Economist by degree, and a data geek by confession he is a firm
believer in Big-Data driven SEO.

He currently manages a portfolio of clients, where he consults strategically on their
Digital marketing efforts through the usage of the Searchmetrics Data