SEJ Summit 2015

Hosted by Searchmetrics

MAY 12, 2015 - LONDON, UK

Three takeaways

Actionable.   Impactful.   Memorable.

Tired of “drinking from the fire hose” at conferences?

“Conference TMI” is a common complaint.

Our day of learning has the antidote.

Each expert speaker will focus on 3 takeaways that are actionable, impactful, and memorable.

Learn:

Who should attend?

These events are tailored for
big brand marketers.

Speakers

David NaylorDavid NaylorDirector of Digital & Founder,
Bronco
Presentation
Jim BanksJim BanksGlobal Head of Biddable Media,
Cheapflights
Presentation
Jon MyersJon MyersVP & Managing Director EMEA,
Marin Software
Presentation
Nick WilsdonNick WilsdonGroup SEO Lead, Group Channel Optimisation at
Vodafone
Presentation
Pierre FarPierre FarWebmaster Trends Analyst,
Google

Represented Companies

HAM YARD
HOTEL

1 Ham Yard, London W1D 7DT
United Kingdom

Agenda

Our day of learning and networking consists of a single track of sessions and a moderated keynote panel. No pitches, no product demos, and no sponsored content.

Catered breakfast, lunch, and breaks will be provided. The day will close with a hosted networking reception so you can mingle with speakers and other enterprise marketing professionals.

Time
Session
Speaker
9:30 - 10:00
Registration
Coffee, tea, and breakfast breads
10:00 - 10:25
Partnering PR and SEO for Brand Marketing Success
Converging SEO and PR strategies is a hot marketing topic as of late, but many have been using it to great advantage for years. Dave bypasses the buzzwords to break down what it means in practical terms to run a successful digital marketing campaign. He'll be looking at what you need to do to get a good solid infrastructure in place and ways to protect your rankings along with the wins and pitfalls of the long game.

David Naylor
Founder & Director of Digital at Bronco
10:25 - 10:45
Mobile In 2015 and Beyond
Defining a mobile strategy for a business means understanding user and technical requirements, and prioritizing for the greatest impact. We'll look at how to inform decision making, specifically for mobile websites, app indexing, and multinational/multilingual considerations.

Pierre Far
Webmaster Trends Analyst at Google
11:00 - 11:15
Break
11:15-11:35
From Search to Store: How SEO Can Empower Your Brand's Business Units
Nick shows us how he uses search analytics to help and influence his Product and Supply Chain colleagues to make better decisions around product demand planning in both online and local stores.

Nick Wilsdon
Group SEO Lead, Group Channel Optimisation at Vodafone
11:35-11:55
The Content Evolution
The content landscape is shifting dramatically, especially with the upcoming Google update which includes mobile-friendliness as a ranking factor. Marcus shows us examples and data from a comprehensive content factor analysis that shows how important the searcher's context and intention have become.

Marcus Tober
CTO & Founder of Searchmetrics Inc.
12:10 - 13:10
Catered Lunch
13:10 - 13:30
Is Combining Search, Social and Content Impossible for Big Brands?
Today's search, social, and content strategies are inextricably linked. You may have multiple agencies or partners working simultaneously (and sometimes bumping heads) on all three. Your teams need to be agile to compete, but you're held back by bureaucracy that are part of your Big Brand world. How do you triumph over these obstacles? Andrew gives us practical advice and examples for managing agencies and partners while swimming upstream at Corporate, and staying true to your marketing goals.

Andrew Girdwood
Media Innovations Director at DigitasLBi
13:30 - 13:50
Thinking Outside of the Text Box: 6 Ways To Increase the Life of Your Content
Beyond the Publish button: Kelsey demonstrates techniques to wring the most value out of your best content by re-purposing and leveraging multiple channels and media.

Kelsey Jones
Executive Editor at Search Engine Journal
14:05 - 14:35
Refreshment break
14:35 - 14:55
PPC Best Practices: Getting to Your Bottom 10%
Most companies' lead funnels are too wide at the top and too narrow at the bottom. Jim walks us through his strategies to identify your best 10% of what's working and maximize the best results from paid search.

Jim Banks
Global Head of Biddable Media at Cheapflights
14:55 - 15:15
Unifying Search with Performance Media
For years, marketers have relied on the power of intent-based Paid Search Marketing due to its huge market growth and its ROI transparency. Today, Social and Display can now utilize those same performance levers for the powerful opportunity to market across all 3 platforms. In this session, Jon will give insight on how to bring Search, Social and Display to the table and make the 3 channels track and perform as one.

Jon Myers
VP & Managing Director EMEA at Marin Software
15:30 - 16:00

Keynote Panel
"AMA" Format - Featuring:

Pierre Far, Webmaster Trends Analyst at Google
David Naylor, Founder & Director of Digital at Bronco
Jessica Bowman, Founder of SEOinhouse.com
Loren Baker, Founder of Search Engine Journal
Moderated by
Shyam Dattani
Digital Strategy Specialist at Searchmetrics Inc.
16:00 - 17:00
Networking Reception
Hosted happy hour, full bar, and refreshments

SEJ Summit FAQ

Who should attend SEJ Summit?

Our content is tailored for marketing professionals in the enterprise space. This includes:

  • Digital strategists
  • Content strategists
  • CMOs
  • Agency folks with enterprise clients
  • Anyone involved in, or planning major digital initiatives

What will the day be like?

Sessions will run from 10:00AM to 3:00PM. Catered breakfast, lunch, and breaks will be provided. We’ll top off the day with a cocktail networking reception so you can mingle with speakers and other enterprise marketing attendees from 3:00 to 4:00PM.

Can I speak at a SEJ Summit?

To be considered, please send a brief bio and content sketch to Jenise Henrikson (jenise@alphabrandmedia.com). Subject line: SEJ Summit Speaker Inquiry

How do I become a sponsor?

To learn more about how your company can be a featured sponsor, send email to Jessica Cromwell (jessica@searchenginejournal.com). Subject line: SEJ Summit Sponsor Inquiry

If you have additional questions about SEJ Summit 2015, please send email to jessica@searchenginejournal.com.