SEJ Summit 2015

Hosted by Searchmetrics

MARCH 31, 2015 - DALLAS, TX

Speakers

Bernadette Coleman

Bernadette Coleman

Bernadette Coleman is the CEO of Advice Interactive Group an award winning Inc 500 digital agency. She has been actively involved in SEO and Internet marketing since 2001. Bernadette is passionate about all things digital including content, search, social and local. Her knowledge and experience have made her a leader in the industry and her passion for innovation and growth has led her company to become one of the leading online marketing and technology firms.As the company founder and CEO, her responsibilities include working with our team leaders to develop and manage the overall growth strategy of the company, developing marketing strategies for our clients, and uncovering business opportunities for all. She writes for multiple blogs and actively shares on Twitter, Google+, Facebook and LinkedIn.In her little bit of spare time, Bernadette enjoys audio books and the company of her amazing husband, Tom Coleman and their blended family of 5 children. Together they spend time advocating for brain injury awareness and promoting their nonprofit, TryMunity, a social network for survivors and supporters of traumatic brain injury (TBI). You can read more about her on Google Profile.
Jerod Morris

Jerod Morris

VP of Marketing,
Copyblogger Media
Jerod Morris is the VP of Marketing for Copyblogger Media. He also hosts The Lede, Copyblogger's bi-weekly podcast about content marketing, copywriting, and conversion optimization. Jerod was a featured presenter at Authority Intensive 2014 and speaks regularly throughout the country about content strategy.
Dennis Goedegebuure

Dennis Goedegebuure

VP of SEO & Growth, Fanatics Formerly head of SEO for AirBnB, eBay
Dennis is the Vice President for Growth and SEO at Fanatics Inc. In this role, he oversees the creation of social content, content amplification and all SEO efforts for the Fanatics and partner sites. Prior to Fanatics, Dennis spent 10 years in various SEO roles, just recently at Airbnb as the Head of SEO. Prior to Airbnb, Dennis was with eBay for 9+ years in various roles on the Internet Marketing team, last as Director Global SEO. He started his eBay career in The Netherlands office working for both eBay and Marktplaats, which is their local classifieds site. You can follow him @Thenextcorner or at Thenextcorner.net.
Kate Buck Jr.

Kate Buck Jr.

Kate Buck Jr. is the Founder of KBJOnline, a social media management agency. In addition to speaking and training, over the last six years, Kate has led social initiatives for dozens of clients from global corporations to entrepreneurs, startups to nonprofits and has worked with some of the top names in Internet Marketing. Kate is the creator of the wildly popular Let's Get Social training program for social media managers.
Brent Csutoras

Brent Csutoras

Chief Social Media Strategist at
Search Engine Journal
Brent Csutoras is a social media marketing strategist and entrepreneur, who specializes in social media marketing, content marketing, and viral content creation.He has also been mentioned in Forbes.com, Wired, Health, and interviewed for Entrepreneur.com.Brent speaks regularly at some of the largest and well known conferences, such as SMX, Pubcon, SES, and Affiliate Summit.
Greg Gifford

Greg Gifford

Director of Search & Social AutoRevo
Greg Gifford is the Director of Search and Social at AutoRevo, a software company that provides websites and online marketing to used car dealers all over the US and Canada. He's got over 15 years of online marketing and web design experience, and his expertise in local SEO has helped hundreds of auto dealers thrive while the industry has struggled during the recession.Greg also spends his spare time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.He currently serves as a member of the Board of Directors for the DFWSEM, an organization dedicated to promoting search engine marketing through best practices. You can read his local search tips and tricks on AutoRevo's blog at www.autorevo.com/blog.
Lissa Duty

Lissa Duty

VP of Community Management, Advice Interactive Group
Lissa Duty, VP of Community Management at Advice Interactive Group is a speaker, social media coach, trainer and author of 25 Tips to Twitter Success: Learn How To Market Yourself, Brand and Business Online and co-author of Your LinkedIn Professional Network: How to Connect, Optimize, and Implement for Success.

In 2009 she discovered a passion for leveraging online social media platforms to brand clients and businesses.

Lissa can be found speaking around conferences, local chambers, and groups about leveraging social media and the importance of online branding. She does this in between leading social media maintenance services for the Advice Interactive Group brands and their clients, plus providing social media coaching and group training classes.

Lissa is Co-Founder of Rocks Digital, a year-round blogging website whose mission is to provide the resources, information, and insights to stay on the forefront on digital marketing. Rocks Digital is the home website to one of the largest digital marketing conferences in Texas, organized by Lissa annually.

Connect with Lissa on Facebook, Twitter and LinkedIn @LissaDuty. Just Google "Lissa Duty" and you'll find an endless stream of opportunities to learn more about her, her contribution to social media and the community.
Michelle Lowery

Michelle Lowery

Michelle Lowery is the Co-Founder of Passion Fruit Creative Group, a San Antonio-based boutique Web copywriting agency. She's worked with a wide range of clients including Disney, Macy's, Experian, and At Home.

Michelle has more than 25 years' experience as a professional writer and editor, and has worked in the digital marketing and SEO industry since 2008. Her work has been published on well-known industry sites such as Search Engine Journal, Buffer, Bruce Clay, and Raven Tools. She's also a webinar instructor and speaker, having presented at conferences and events such as PubCon Austin, State of Search, and WordCamp San Antonio.

In her spare time, Michelle teaches free classes to small business owners, entrepreneurs, and bloggers in her local community, covering Web content and other digital marketing topics. She also uses her skills to help local non-profits improve their digital marketing and bolster their online presences. Her first book, Self-Editing for Indie Authors: 21 Quick and Easy Tips for Better Writing, Positive Reviews and More Sales, will be published in February 2015.
Marty Weintraub

Marty Weintraub

Founder & Evangelist at
aimClear
Marty is Founder & Evangelist of aimClear, a future-forward digital marketing agency dominant in B2C & B2B search, social-psychographic display targeting, organic social media, customer acquisition, & classic creative values. After piloting aimClear to Inc. 500/5000 status in 2012, 2013 & 2014 (fastest growing privately held US companies) he is focused on leading aimClear's services, agency vision, writing, speaking, networking, & leading industry studies. aimClear was twice named a top workplace place by Minnesota Business Magazine. Marty was honored 3 years straight as a "Top 25 Most Influential PPC Expert" & was 2013 "US Search Personality Of The Year."

He is a fixture on the international conference circuit. From London to New York, Jerusalem to San Francisco and Warsaw to Dallas, Marty has appeared in front of hundreds of international search & social marketing conference audiences since 2007. Career credits include Firestone, Airbnb, Teespring, Dell, Amazon, Martha Stewart Omni, Intel, Travelocity, Macy's, eBay, GoDaddy, Eurail, 3M, SecondLife, Siemens, Victaulic, The Washington Post and numerous others.

Marty's Wiley/Sybex books, "Killer Facebook Ads" and "The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success" are critically acclaimed. He has written extensively for respected online marketing publications including SearchEngineWatch, SearchEngineLand, been cited & quoted in numerous others including Forbes, Inc. MediaPost & Adage. aimClear Blog was cited as a Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs and PRWeb's 25 Essential Public Relations Blogs You Should Be Reading.

He has been described as "not your typical agency type, "A social media maverick" and "more innovator than follower." aimClear has become internationally recognized for psychographic targeting. Marty enjoys camping, canoeing, fishing, patronizing James-Beard-award-winning restaurants, & fine wine.
Steve Floyd

Steve Floyd

Founder/CEO,
AXZM
As the Founder and CEO of AXZM, Steve Floyd has worked hard to build the company he always wanted to work for. Steve's knowledge in the world of Open Source software (e.g. WordPress, Drupal and Joomla) combined with his organic Search Engine Marketing experience has positioned his company as one of the top digital marketing firms in North Texas - working with brands like Stevens Transport, K104, KBM Group and Hi-Line to name a few.

In the process of growing his own firm, Steve has done just about every job in the field. Starting his career in the early 2000's working in graphic design for print & web and eventually evolving his skills in LAMP development as well as SEO / Inbound Marketing, Steve is a self-taught, self-made entrepreneur who forged his career in the weeds.

His experience and understanding of all aspects of production has provided the leadership, training, process and strategy that's kept AXZM growing every year since it was founded.

Steve is also the founder and organizer of the Dallas Content Strategy Meetup - one of the oldest groups of it's kind in the nation.

When he isn't creating digital strategies for AXZM clients or hanging around his favorite neighborhood in Dallas (Deep Ellum), you can probably catch him cutting up on Twitter @nawlready.
Jordan Koene

Jordan Koene

Chief Evangelist at, Searchmetrics, Inc
Jordan Koene is Chief Evangelist for Searchmetrics, a SEO, social and content intelligent platform. He leads the growth of the Professional Services group which provides customers ongoing and custom solutions for using Searchmetrics data.

Previously, Jordan was the Head of SEO and Content Development at eBay. During his time at eBay, Jordan focused on utilizing eBay content to improve user experience and natural search traffic. In this role, he lead development of millions of content improvements for the organization. Along with advancing eBay's content, Jordan produced numerous well-covered viral stories using eBay data.

Prior to eBay, he worked at various e-commerce and tech start-ups. Jordan has grown and managed different Internet marketing teams and has a strong background in SEO and social media.
Tony Wright

Tony Wright

CEO and Founder,
WrightIMC
With more than ten years of hands-on and strategic experience in interactive marketing and a background in traditional and interactive public relations and journalism, Tony Wright has spent his career building search engine marketing teams.

These teams have been designed to help fortune 500 and mid-level clients successfully create or enhance their interactive advertising and search engine marketing.

Wright also has extensive experience in online crisis communication and brand reputation strategy, including corporate blogging and corporate monitoring, most notably directing the online corporate reputation management strategy for American Airlines immediately following the events of September 11, 2001.

Wright serves as the driving force behind WrightIMC while also managing online media strategies, public relations and other interactive marketing projects for our clients. He provides valuable input into creative, technical and strategic projects as well, ensuring that the strategic vision of all interactive marketing programs mesh with campaign goals.

In addition, Mr. Wright created and directs the implementation of WrightIMC's proprietary "Marketing Orienteering" process. The Marketing Orienteering process helps guide agencies and in-house teams through the process of creating a successful and profitable search engine marketing practice. The process also provides valuable insight into all other aspects an organization's marketing practices.

As Vice-President and former President of the Dallas/Ft. Worth Search Marketing Association, Wright is a sought after speaker at industry events, including Search Engine Strategies, E-tail and others. His frequent contribution of articles, columns and quotes to various national and trade publications are widely read and cited. Wright's work for his clients has been recognized in several local and national award campaigns, including the Excellence in Interactive Marketing Award, the Katie Awards, Webawards and the PRweek awards.

Client experience includes: American Airlines, Hewlett Packard, Hanes, Q-tips, Kraft Interactive, Unilever Interactive, Disney Interactive, Coca-Cola, Tombstone Pizza, Merck Pharmaceuticals, Whymilk.com, NokiaUSA, Nokia n-gage, Gateway Computers, Samsung Electronics, Hilton Hotels, Southern Methodist University, Baylor University, Barewalls.com, FASTSIGNS, La Quinta, Precept Financial, Bank of America, Compass Bank, AIG Insurance, and Spirituality.com.
Warren Lee

Warren Lee

VP of Digital Marketing, Nationstar Mortgage
Warren Lee regularly contributes to leading digital marketing publications that include Search Engine Land, Search Engine Journal, and the Adobe digital marketing blog. Warren has been recognized in 2013 as one of the Top 30 strategists in digital marketing. Warren continues to participate as a thought leader & speaker at industry leading conferences that include OMS (Online Marketing Summit), SES (Search Engine Strategies) & SMX (Search Marketing EXPO).

In addition to speaking and writing about search marketing Warren Lee also recently concluded a two year term as co-chairman of the Silicon Valley Search Engine Roundtable during which time the combined market cap of participating companies within this private networking group exceeded $1 trillion dollars.

Bringing over a decade of global marketing strategy & team leadership experience with leading brands that include ADOBE & Realtor.com, Warren continues to energetically share his passion for fostering measurably significant and scalable wins that can be found at the nexus of innovative technology solutions, data driven strategy, and operational excellence.

Emcee

Kelsey Jones

Kelsey Jones

Executive Editor,
Search Engine Journal
Kelsey Jones is the managing editor of Search Engine Journal and also works as a marketing consultant and writer under MoxieDot, her marketing agency. She has been working in digital marketing since 2007 and journalism since 2004, gaining proficiency in social media, SEO, content marketing, PR, and web design. Kelsey has worked with and written for Yelp, Contour Living, Social Media Examiner, FitFluential, Bounty, Gazelle, and many more. Based in Kansas City, a fast-growing metro of the "Silicon Prairie," she enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.