SEJ Summit 2015

Hosted by Searchmetrics

APRIL 15, 2015 - CHICAGO, IL

Three takeaways

Actionable.   Impactful.   Memorable.

Tired of “drinking from the fire hose” at conferences?

“Conference TMI” is a common complaint.

Our day of learning has the antidote.

Each expert speaker will focus on 3 takeaways that are actionable, impactful, and memorable.


Who should attend?

These events are tailored for
big brand marketers.



230 N Michigan Ave
Chicago, IL 60601


Our day of learning and networking consists of a single track of sessions and a moderated keynote panel. No pitches, no product demos, and no sponsored content.

Catered breakfast, lunch, and breaks will be provided. The day will close with a hosted networking reception so you can mingle with speakers and other enterprise marketing professionals.

9:30 AM
Continental breakfast served
10:00 - 10:25 AM
Blowing Up Your Email: Transitioning from Opt-In to Registration
A shift from opt-in to registration for your email lists can result in a significant bottom line impact. Brian shows us why it's so effective, and how you can apply it to your campaigns.

Brian Clark
CEO & Founder of Copyblogger Media
10:25 - 10:45 AM
Omni-Channel "Anywhere, Anytime" Marketing for Success
To quote a Google Advertising VP, "If you're just focusing on mobile, you're solving yesterday's problems." With that in mind, John takes us through the art and science of omni-channel marketing: how to harness analytics, segmentation, and content for the best UX across channels and devices.

John Curtis
SEO Manager at Walgreen's
11:00 - 11:20 AM
Linking Your Enterprise SEO Strategy to Business Goals
Allison shows us how to break down your company's top-level business objectives into SEO initiatives that make a difference, from the C-suite to sales.

Allison Fabella
Director of Global SEO at
11:20 - 11:40 AM
Website Upgrades that Don't Leave Google Behind
Considering a major overhaul of your CMS or the technology that powers your website? Sometimes the latest and greatest can have unintended negative consequences for your rankings. Carolyn plots out the gotchas and strategies of upgrading site platforms without destroying your standing with Google.

Carolyn Shelby
Director of SEO & SEM at Tribune Publishing
12:00 PM
Catered Lunch
1:00 - 1:20 PM
The Future Is Today
It may seem too early to talk about your brand's digital strategy and futurist topics like wearables, IoT, and connected cars. However, you need to be laying the groundwork now for a reality that is closer than you think. Dana gives her practical advice and strategies on how you can prepare for the future just around the corner.

Dana Todd
Digital CMO Consultant
1:20 - 1:40 PM
The Pareto Principle 2.0: Using Analytics to Find the Right Stuff
An oft-cited business paradigm, the Pareto Principle, states "roughly 80% of the effects come from 20% of the causes". Ryan shows us how to find your 20% using analytics and data visualization techniques, and then maximize what works and minimize what doesn't.

Ryan Jones
Manager Search Strategy & Analytics at SapientNitro
1:40 - 2:00 PM
The Content Evolution
The content landscape is shifting dramatically, especially with the upcoming Google update which includes mobile-friendliness as a ranking factor. Marcus shows us examples and data from a comprehensive content factor analysis that shows how important the searcher's context and intention have become.

Marcus Tober
CTO and Founder of Searchmetrics Inc.
2:15 - 2:35 PM
20 minute break
Refreshments served
2:35 - 2:55 PM
From Associates to the C-Suite: How Social Should Integrate Across the Business
Traditionally centered in marketing and communications, social actually affords entire companies an opportunity to create an authentic dialogue with customers and communities.Andrew will talk about the importance of fostering a true social business and share functional strategies for a more integrated approach to social communication.

Andrew Caravella
VP of Marketing at Sprout Social
2:55 - 3:15 PM
3 Red Hot Social Marketing Hacks To Crush 2015
The data's in and speaks volumes! Savvy marketers are pioneering award-winning techniques to turn readily available huge-social-data into attributable conversion. Join Marty as he covers selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit. We’ll take a pragmatic look into targeting that pays, conversion and the evolving social-data marketer's integrated role.

Marty Weintraub
Founder & Evangelist at aimClear Digital Marketing Agency
3:30 - 4:00 PM
Keynote Panel
"AMA" format


Brian Clark
Dana Todd
Dana Todd Consulting
Ryan Jones
Kelsey Jones
Search Engine Journal
Moderated by
Paul Bongers
Searchmetrics Inc.
4:00 - 5:00 PM
Networking Reception
Hosted happy hour- full bar and tray passed hors d'oeuvres

SEJ Summit FAQ

Who should attend SEJ Summit?

Our content is tailored for marketing professionals in the enterprise space. This includes:

  • Digital strategists
  • Content strategists
  • CMOs
  • Agency folks with enterprise clients
  • Anyone involved in, or planning major digital initiatives

What will the day be like?

Sessions will run from 10:00AM to 3:00PM. Catered breakfast, lunch, and breaks will be provided. We’ll top off the day with a cocktail networking reception so you can mingle with speakers and other enterprise marketing attendees from 3:00 to 4:00PM.

Can I speak at a SEJ Summit?

To be considered, please send a brief bio and content sketch to Jenise Henrikson ( Subject line: SEJ Summit Speaker Inquiry

How do I become a sponsor?

To learn more about how your company can be a featured sponsor, send email to Jessica Cromwell ( Subject line: SEJ Summit Sponsor Inquiry

If you have additional questions about SEJ Summit 2015, please send email to