SEJ Summit 2015

Hosted by Searchmetrics

NOVEMBER 10, 2015 - ATLANTA, GA

Three takeaways

Actionable.   Impactful.   Memorable.

Tired of “drinking from the fire hose” at conferences?

“Conference TMI” is a common complaint.

Our day of learning has the antidote.

Each expert speaker will focus on 3 takeaways that are actionable, impactful, and memorable.

Learn:

Who should attend?

These events are tailored for
big brand marketers.

Speakers

Michael KingMichael KingDigital Marketing Consultant at iPullRankPresentation
Erin EverhartErin Everhart Lead Manager, Digital Marketing at The Home DepotPresentation

Represented Companies

THE WESTIN
PEACHTREE PLAZA

210 Peachtree St. NW Atlanta,
Georgia, 30303

Agenda

Our day of learning and networking includes a single track of eight 20 minute sessions and four Q&A panels. Sales pitches, product demos, and sponsored content is strictly prohibited.

A catered breakfast, sit-down lunch, and refreshment breaks will be provided. The day will close with a hosted networking reception so you can mingle with speakers and other enterprise marketing professionals.

Time
Session
Speaker
9:30 - 10:00AM
Registration
Complimentary coffee, tea, and continental breakfast spread
10:00 - 10:25AM
Technical Marketing: The New Normal
Companies like Facebook only hire technical marketers. This is fast becoming the new normal. In his session, Mike will walk us through how to foster a tech-savvy, cross-disciplinary marketing team with the right set of tools and methodologies to produce effective results for your brand.

Michael King
Digital Marketing Consultant at iPullRank
10:25 - 10:45AM
UX Essentials
Erin of Home Depot talks about what really makes users engage, how to measure what's working, and putting together assessments you can take action on immediately.

Erin Everhart
Lead Manager, Digital Marketing at The Home Depot
11:00AM
15 minute break
Refreshments served
11:15 - 11:35AM
Is Your Brand Missing Out On Reddit?
With over 150 million visitors viewing over 6 billion pages a month, Reddit is simply one of the best opportunities to connect directly with your brand’s target audience. As a Redditor for over 8 years who has run thousands of successful campaigns, Brent will break down recent examples of big brand successes on this hyper-engaged social platform, and run through ideas for your own brand's Reddit strategy.

Brent Csutoras
Chief Social Media Strategist at Search Engine Journal
11:35 - 11:55AM
Increasing Your Content IQ
Jordan will cover techniques and tools for converting raw data into meaningful, easy-to-understand information that your team can use for content ideas and campaigns that will achieve transformative results.

Jordan Koene
Chief Evangelist at Searchmetrics Inc.
12:10PM
Catered lunch
1:10 - 1:30PM
Creating Behavior-Changing Content (Or How I Tickle, Titillate, Taunt, and Terrify Audiences)
'Tickles' are a search marketer’s secret weapons of influence, helping drive consumers into buying mindsets and inspiring demand where none exists. Through real world examples, Grant explains how to research, create, and promote content that is designed to entertain and educate.

Grant Simmons
VP of Search Marketing at Homes.com
1:30 - 1:50PM
Consistently Winning at Branded Content
Your customers expect the same quality brand, wherever they encounter it. We'll explore how your teams can repurpose your content assets across multiple formats for a compelling customer experience. You'll see real world examples of how this approach facilitates brand consistency AND helps you get the maximum benefit from your content investments.

Katherine Griwert
Creative Marketing Director at Brafton
2:05PM
15 minute break
Refreshments served
2:20 - 2:40PM
Cross-Channel Marketing Success for Big Brands
The good times when one online platform was enough to promote your brand are long over. This session will demonstrate how to connect advertising campaigns from different channels, such as Google AdWords and Facebook, to meaningfully engage users and increase conversions for large brands.

Rocco Baldassarre
Founder and CEO of Zebra Advertisement
3:00 - 4:00PM
Networking reception
Hosted happy hour bar and hors d'oeuvres

SEJ Summit FAQ

Who should attend SEJ Summit?

Our content is tailored for marketing professionals in the enterprise space. This includes:

  • Digital strategists
  • Content strategists
  • CMOs
  • Agency folks with enterprise clients
  • Anyone involved in, or planning major digital initiatives

What will the day be like?

Sessions will run from 10:00AM to 3:00PM. Catered breakfast, lunch, and breaks will be provided. We’ll top off the day with a cocktail networking reception so you can mingle with speakers and other enterprise marketing attendees from 3:00 to 4:00PM.

Can I speak at a SEJ Summit?

To be considered, please send a brief bio and content sketch to Jenise Henrikson (jenise@alphabrandmedia.com). Subject line: SEJ Summit Speaker Inquiry

How do I become a sponsor?

To learn more about how your company can be a featured sponsor, send email to Jessica Cromwell (jessica@searchenginejournal.com). Subject line: SEJ Summit Sponsor Inquiry

If you have additional questions about SEJ Summit 2015, please send email to jessica@searchenginejournal.com.