Actionable Marketing Education:
For SEOs, By SEOs

Search Engine Journal, a leading search marketing publication for 14+ years, is proud to present a flagship conference that is dedicated to giving SEOs what they need: Original, first-run presentations from SEO rockstars on hot topics like link building, on-page SEO, and content strategy.

About SEJ Summit

SEJ Summit Chicago happening May 11 marks our 10th US event to date. Digital marketing experts and addicts will unite to share a common passion for all things search, collaborate on solutions for clients and businesses, and have fun while learning about the latest SEO and SEM tactics.

Hosted by the folks behind Search Engine Journal, SEJ Summit is a single-day intensive tailored for SEOs by SEOs, a conference that understands the demand for quality education and worthwhile network connections.

Our format has been developed to get you the most out of your time. Speakers are asked to skip the fluff and focus on their most important points with 100% originality, reducing “conference fatigue” and optimizing attendee knowledge retention for maximum efficiency.

We’re not just an SEO conference, we’re an SEO experience. Get ready to learn and discuss strategies with peers and gain actionable, impactful, memorable advice with the pioneers of search at SEJ Summit Chicago.


Rates & Registration

Passes include: Access to speaker presentations, catered meals: breakfast, refreshment breaks, a sit-down lunch, and cocktail reception, high-speed internet, and gifts from participating sponsors.

Early Bird sale ends March 31st. The clock is ticking… Don’t wait to save!

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Why Attend?


Both presenters and presentations have been heavily vetted. Not allowed: sales pitches, content-free content, presentations that everyone’s seen before. SEJ Summit must-haves? New insights from industry experts on link building, on-page SEO, and content strategy. Get ready to take lots of notes.


SEJ Summit is a 1 day event featuring multiple tracks of actionable sessions and workshops, 8 Q&A panels, 2 keynote presentations, and 15+ expert speakers.

PSST: If you’re local to the Chicago area, we’ve optimized our format to take up a single day of your time. No need to book travel, get approval for hotel accommodations. You just show up and you (could be) back at work the next day. (But we won’t tell your boss.)


In addition to the high-quality content and first-rate speakers, we’ve got all your other needs covered all day long. Included in the price of your ticket is:

  • Sit-down lunch with speakers and fellow SEMs
  • Hosted networking reception
  • Continental breakfast
  • Refreshment breaks
  • Downloadable presentations
  • High-speed internet

Goodies from participating sponsors


Some of the most recognizable faces and brands are represented at SEJ Summit. ESPN, Hootsuite, Google, Duane Forrester, Microsoft, Jenny Halasz, to drop a few names. These are the go-to folks for what’s happening in SEO.

Need Your Boss's Approval?

Do you need help convincing your boss that attending SEJ Summit is time well spent? No problem! Click one of the options below for a pre-written letter that you can easily copy/paste into an email for your boss.


Ann Handley
Chief Content Officer
Purna Virji
Sr. Manager, Bing Ads
Eric Kuan
Webmaster Relations Specialist
Bill Hunt
Larry Kim
Duane Forrester
VP of Industry Insights
Patrick Kajirian
Manager, SEO
Carolyn Shelby
Director of SEO
Mindy Weinstein
Founder & President
Dan Morrison
Director of Client Services
Erin Robbins
President & COO
Jeanette Pesnikov
SEO Content Manager
Zak Ramdani
The Great SEO Owl
Brent Csutoras, Emcee
Chief Social Media Strategist


Sponsors keep ticket prices down so more attendees can participate! Showcase your brand as an industry thought leader and get in front of ALL the search marketing pros– including our 850K+ website visitors and 320K social fans. Hit up to learn more about our sponsorship opportunities.


Navy Pier Chicago

Navy Pier is a 3,300-foot-long pier on the Chicago shoreline of Lake Michigan. It is located in the Streeterville neighborhood of the Near North Side community area.

600 E Grand Ave Chicago, IL 60611


Also, the copy under Agenda needs to be updated: SEJ Summit is a one-day educational intensive headlining experts in SEO. Featuring workshops, first-run presentations on link building, on-page SEO, paid search, content strategy, and 3+ hours of networking.



7:50 - 8:50AM

Breakfast & Registration in Lakeview Terrace

8:50 - 9:00 AM

Welcome Introduction by Emcees Loren Baker& Brent Csutoras

9:00 - 10:00 AM

Keynote – Ann Handley
Good Content vs. Enough Content: A Fightfor Sore Eyes

Room 324

Room 324

Room 325-326

Room 325-326

Room 327

Room 327

10:05 - 10:25 AMRoom 324

Eric Kuan
Googleon Website Security and Manual Actions

Room 325-326

Workshop TBD

Room 327

Mindy Weinstein
Engaging Content Marketing for BoringIndustries

10:25 - 10:45 AMRoom 324

Patrick Kajirian
How ESPN Handled Their Big SiteMigration

Room 325-326

Workshop TBD

Room 327

Jeanette Pesnikov
Ecommerce Content Strategy Essentials

10:45 - 11:55 AMRoom 324

Q&A Session with Eric & Patrick

Room 325-326

Workshop TBD

Room 327

Q&A Session with Mindy & Jeanette

11:05 -11:35 AM

Refreshment Break & Expo Hall Time in Lakeview Terrace

Room 324

Room 324

Room 325-326

Room 325-326

Room 327

Room 327

11:35 - 11:55 AMRoom 324

Bill Hunt
MakingSEO Lemonade: Moving the Needle on Missed Opportunities

Room 325-326

Workshop TBD

Room 327

Larry Kim
TheTop 7 PPC Hacks to Make You a Unicorn in 2017

11:55 - 12:15 PMRoom 324

Zak Ramdani
HootsuiteCase Study: A Search Success Story (And How They Did It)

Room 325-326

Workshop TBD

Room 327

Erin Robbins
ThinkOutside the Search Bubble and Beat Your Competitors

12:15 - 12:25 PMRoom 324

Q&A Session with Bill & Zak

Room 325-326

Workshop TBD

Room 327

Q&A Session with Larry & Erin

12:30 - 1:40PM

Sit-Down Lunch in Lakeview Terrace

Room 324

Room 324

Room 325-326

Room 325-326

1:40 - 2:00 PMRoom 324

Carolyn Shelby
On-PageSEO: Focus on Mobile

Room 325-326

Link Building Workshop by Page One Power, Gold Sponsor

2:00 - 2:20 PMRoom 324

Jenny Halasz
TheMobile SEO Metrics that Matter

Room 325-326

Link Building Workshop by Page One Power, Gold Sponsor

2:20 - 2:30 PMRoom 324

Q&A Session with Carolyn & Jenny

Room 325-326

Link Building Workshop by Page One Power, Gold Sponsor

2:40 - 3:00 PMRoom 324

Rhea Drysdale
UnderstandingYour Brand’s Reputation: The Secret to Exponential Growth

Room 325-326

Link Building Workshop by Page One Power, Gold Sponsor

3:00 - 3:20 PMRoom 324

Dan Morrison
IntegratedInfluencer Marketing for SEO, PR, and Social Success

Room 325-326

Link Building Workshop by Page One Power, Gold Sponsor

3:20 - 3:30 PMRoom 324

Q&A Session with Rhea & Dan

Room 325-326

Link Building Workshop by Page One Power, Gold Sponsor

3:40 - 4:10PM

Refreshment Break & Expo Hall Time in Lakeview Terrace

4:10 - 4:50 PM

Keynote – Duane Forrester
Changing Consumers Are Changing YourTargets

4:50 - 5:30 PM

Keynote – Purna Virji
Conversions in a Landing Page-Less World

5:30 - 5:50 PM

Q&A Session with Purna & Duane Moderated by Brent Csutoras

6:00 - 7:00PM

Networking Reception in Lakeview Terrace


Breakfast of Champs

Start your day early with us. Get to know speakers and fellow attendees over a hearty breakfast, or get some work done with the complimentary WiFi.

Sit-Down Lunch with Speakers

Claim your chance for 1-on-1 time with a speaker of your choice during our intimate, catered sit-down lunch. SEJ Summit speakers and panelists will each host a table for up to 10 attendees.

Happy Hour Reception

Make more friends after the conference, or get to know new ones better. We’ll top the day off with a hosted happy hour reception equipped with a limitless bar and tray passed hors d’oeuvres.

Brands Attending SEJ Summit


SEJ Summit, which is hosted by the Search Engine Journal editorial team, will return in 2017. This "no fluff" event promises to cover all things SEO, all the time, when it takes place May 11 in Chicago. Last year's show in New York was excellent, and I'm sure this will be another great investment for search marketers who want to learn and network.

Larry Kim

Founder and CTO

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Who should attend SEJ Summit?

  • SEO professionals
  • Digital marketing managers
  • Content strategists
  • Agency folks with enterprise clients
  • Anyone involved in, or planning major digital initiatives

What does my ticket include?

Admission includes catered meals: continental breakfast, sit-down lunch, refreshment breaks, and networking reception, as well as high-speed WiFi, access to speaker presentations, and gifts from participating sponsors.

What will the day be like?

Like a regular 9 to 5, but instead of being stuck behind a desk all day, you get to enjoy two tracks of vetted, keynote-style presentations given by industry experts and over three hours of high-quality networking opportunities.

What will the content be like?

The content at SEJ Summit is tailored for the professional search marketer. Topics covered will include: on-page SEO, technical SEO, SEM/paid search, content marketing, and link building. Check out presentations from our 2016 here.

What is the refund policy?

You may cancel your registration anytime before April 1, 2017. Simply send us an email at Your registration will be refunded less a $75 processing fee. Cancellations after April 1, 2017 are non-refundable.

You may transfer your registration to another person at your organization by notifying us at, however, you may not transfer your registration on the day of the event.

Can I speak at a SEJ Summit?

To be considered, please email a brief bio and content sketch to Subject line: SEJ Summit Speaker Inquiry

How do I become a sponsor?

Hit up to learn more about our sponsorship opportunities.

Where should I stay?

Here is a list of hotels located in the heart of Chicago’s city center and within a 10-minute drive from the Navy Pier.

SEJ Summit Code of Conduct

SEJ is dedicated to providing all attendees of SEJ Summit a harassment-free conference experience regardless of gender, gender identity, gender expression, race, age, body size, ethnicity, or religion.

In the spirit of providing a safe learning environment for all attendees, we will not tolerate harassment, hateful speech, or behavior in any form from any person at any time before, during, or after the conference, including at any networking events hosted by SEJ.

Conference participants who violate this code of conduct will be removed from the premises and may not be refunded their ticket cost.

Harassment includes (but is not limited to) the following behaviors:

  • Unwelcomed sexual advances
  • Any type of comments (including ‘jokes’) that serve to demean another gender, race, ethnicity, body size, religion, sexual preference, disability, physical appearance, etc.
  • Action perceived as intimidating, including following or grabbing
  • Any inappropriate physical contact
  • Recording or taking photos without consent with the intent to harass
  • Disrupting or interrupting of presentations or during the Q&A
  • Encouraging any of the above behavior  

Any participant who is asked to cease any of the above behaviours are expected to comply immediately, or risk being ejected from the premises.

This policy applies to ALL attendees, including SEJ Team Members, sponsors, presenters, and staff of the venue.  

How to Report Harassment at SEJ Summit

To report any issue, please speak with Jessica Cromwell, our Director of Sales and Events, or any other SEJ Team Member at the event. Or, if you prefer, you can contact Jessica by email at at a later time.

Please note that all reports will remain confidential.

Steps to Resolution After Harassment is Reported
SEJ Team Members take each reported incident very seriously and will adhere to the following protocol for every reported incident.

  • If there is an immediate danger, authorities will be called. (If no immediate danger is present, the authorities will only be called upon request of the victim.)
  • SEJ Staff will document the incident and collect as many details about both the harasser and the situation as possible. These details include, but are not limited to:
    • Name, company, position, and contact info of the harasser
    • The event/behavior that was in violation of our policy
    • Time, date, and location of incident
    • Any other people involved (including their contact information, if possible)
    • Any other contextual information surrounding the event
    • Victims name and contact information (You may remain anonymous)

Please help the SEJ Team create a welcoming and respectful environment for all attendees and participants by following our anti-harassment guidelines and reporting any violations to an SEJ team member as soon as possible.