calendarJanuary 12-13, 2021
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WHY ATTEND?

LEARN.CONNECT.SUCCEED.

Register now for Search Engine Journal’s eSummit, an advanced virtual conference for SEO and digital marketing professionals. You’ll get actionable tips, insights, and inspiration from amazing speakers. Learn the latest and greatest trends, topics, tactics, and strategies in SEO, PPC, social media, and content marketing.

What to Expect

Brought to you by the team behind Search Engine Journal, this educational experience is designed to give you essential and practical insights and advice focused on your learning and development.

  • Be the first to know about new industry trends that impact SEO, PPC, content, and digital marketing.
  • Connect and learn with industry leaders who will be sharing best practices and advice to drive traffic, leads, and sales
  • Engage and build winning enterprise search and content strategies with like-minded professionals for 2021 success
  • Get ahead of your competition and sharpen your personal and professional skills in terms of search performance and digital Share of Voice

Get ready for a two-day search fest full of new strategies, tactics, and actionable tips from an impressive list of world-class speakers!

Experience all of this and more from the comfort of your home or office! That means NO cost for travel, hotels, or expensive meals.

Providing you with an unlimited value, the SEJ eSummit is a large investment we make in the community and your success. Only minimal fees apply so we can deliver the speakers and experience you deserve.

SPEAKERS

EXPERIENCED SEARCH AND DIGITAL MARKETERS

Learn new strategies and get actionable takeaways from a fantastic line up of over 50 world-class speakers. All our experts are prepared to give you the latest insights and tips for success in 2021.

All authorities in their own right, speakers include leading SEO professional Lily Ray, Jackie Chu of Uber, Martin Splitt from Google, industry veteran Keith Goode, and so many more greats! Get ready to learn and be entertained.

Lily RayKeynote

Lily Ray

SEO Director, Path Interactive
Wil ReynoldsKeynote

Wil Reynolds

Founder & Vice President of Innovation, Seer Interactive
Britney MullerKeynote

Britney Muller

SEO Consultant and Data Science Student, Britney Muller LLC
Martin Splitt

Martin Splitt

Developer Advocate, Google
Upasna Gautam

Upasna Gautam

Product Manager, Ecommerce, CNN
Izzi Smith

Izzi Smith

Technical SEO Analyst, Ryte
Patrick Kajirian

Patrick Kajirian

SEO Product Manager, Realtor.com
Alexis Sanders

Alexis Sanders

Senior SEO Account Manager, Merkle
Rachel Costello

Rachel Costello

Technical SEO Consultant, Builtvisible
Amy Bishop

Amy Bishop

Owner & Digital Marketing Consultant at Cultivative, LLC
John Shehata

John Shehata

Vice President of Audience Development Strategy, Condé Nast
Keith Goode

Keith Goode

Sr. SEO Strategist, IBM
Michelle Morgan

Michelle Morgan

Director of Client Services, Clix Marketing
Garrett Mehrguth

Garrett Mehrguth

CEO and Co-founder, Directive
Bastian Grimm

Bastian Grimm

CEO & Co-founder, Peak Ace AG
Raj Nijjer

Raj Nijjer

CMO, Refersion
Akvile DeFazio

Akvile DeFazio

President, AKvertise
Mark Saltarelli

Mark Saltarelli

Digital Marketing Manager at Cypress North, Marketing O’Clock
Jessica Budde

Jessica Budde

Digital Marketing Manager at Cypress North and co-host, Marketing O’Clock
Navah Hopkins

Navah Hopkins

Director of Paid Media, Hennessey Digital
Marie Haynes

Marie Haynes

CEO, Marie Haynes Consulting Inc.
Loren Baker

Loren Baker

Founder, Search Engine Journal
Mari Smith

Mari Smith

CEO, Mari Smith International, Inc.
Andy Crestodina

Andy Crestodina

Co-founder and CMO, Orbit Media Studios
Anna Crowe

Anna Crowe

Features Writer, Search Engine Journal
Julia McCoy

Julia McCoy

Content Hacker, Founder at Express Writers
Adam Riemer

Adam Riemer

President, Adam Riemer Marketing, LLC
Jackie Chu

Jackie Chu

SEO Lead Intelligence, Uber
Patrick Reinhart

Patrick Reinhart

VP, Digital Strategies, Conductor
Jenn Mathews

Jenn Mathews

SEO Manager, GitHub
Ruth Carter

Ruth Carter

Evil Genius, Carter Law Firm
Kim Krause Berg

Kim Krause Berg

Accessibility and Usability Specialist, Creative Vision Web Consulting
Joe Hall

Joe Hall

SEO Consultant, Hall Analysis LLC
Shama Hyder

Shama Hyder

CEO & Founder, Zen Media
Kaleigh Moore

Kaleigh Moore

Freelance Writer
Michael Johnson

Michael Johnson

Sales Manager, Page One Power
Jim Boykin

Jim Boykin

CEO. Internet Marketing Ninjas
Kevin Rowe

Kevin Rowe

Founder , PureLinq
Ashby Addiss

Ashby Addiss

Sales Enablement Manager, CallRail
BRENT CSUTORAS

BRENT CSUTORAS

Managing Partner & Owner, Search Engine Journal
DANNY GOODWIN

DANNY GOODWIN

Executive Editor, Search Engine Journal
Jenise Uehara

Jenise Uehara

CEO, Search Engine Journal

What You’ll Learn

  • iconSEO Stage Read More

    In the SEO track, you will hear strategies, see best practices, and engage in peer-to-peer discussions with other successful SEO professionals on the topics that are critical to your success.

    • What is new with the introduction of Google’s Core Web Vitals.
    • How to improve SEO with Core Web Vitals and build an Enterprise SEO mindset.
    • Why and how are Featured Snippet Answers chosen.
    • How to diagnose the cause of a drop in Google organic traffic and how to fix it.
    • What distinguishes enterprise SEO from standard SEO.
    • How to get buy-in for your enterprise SEO efforts.
    • How automation can help you scale SEO in 2021 and where it helps best.

    Got questions about SEO? Ask our experts! During the live Ask a SEO sessions, our experts will answer as many questions as possible.

  • iconPaid Social & PPC Stage Read More

    In the PPC track, you will hear strategies, see best practices, and engage in peer-to-peer discussions with other successful paid search and social media marketers on the critical topics to your success.

    • What is new for 2021 in PPC and Paid Social and how the landscape is changing.
    • How to make Paid Social work better for lead generation.
    • How to utilize LinkedIn and direct response advertising to save time and drive leads. 
    • What PPC strategies in 2020 were proven to be the best and how to generate more leads in 2021.
    • How best to utilize Facebook and Instagram Ads in 2021 with creative targeting and tactics.
    • How to leverage innovative audience targeting and creative tactics to improve conversion.
    • What data and tools you can use to understand where to focus your PPC and SEO efforts.
    • How to use PPC to help you with your SEO, align efforts and improve results from both.

    Got questions about PPC? Ask our experts! During the live Ask a PPC session, our experts will answer as many questions as possible.

  • iconContent Strategy Stage Read More

    In the Content track, you will hear strategies, see best practices, and engage in peer-to-peer discussions with other successful content marketers on the topics that are critical to your success.

    • What’s trending in terms of value and building rapport with audiences right now and in 2021.
    • What and where are key areas to focus content strategies and how to ensure content converts.
    • How to ensure you get in front of the right audience and drive impact across the marketing funnel.
    • What strategies and tactics will work best to repurpose and promote content in 2021.
    • How to improve your current content and improve traffic and conversion rates.
    • How to ensure your Facebook video content generates more quality leads.
    • How and if you should be using TikTok for your business.

    Got questions about Content? Ask our experts! During the live Ask a Content expert session, our experts will answer as many questions as possible.

  • iconEnterprise SEO & Compliance Stage Read More

    In the compliance and Enterprise SEO track, you will hear strategies, see best practices, and engage in peer-to-peer discussions with other successful enterprise search marketers on the topics that are critical to your success.

    • Where Enterprise SEO sits in an organization.
    • How to overcome the most common Enterprise SEO challenges in 2021.
    • How to get work done in a large organization with multiple stakeholders.
    • When and where to use data across your organization for a cross-functional SME program.
    • How to get SEO, content, and website managers to better work together on a common goal.
    • How to get Enterprise SEO buy-in from all of the right players within your organization in 2021.
    • What costly legal pitfalls you avoid such as ADA accessibility fines.
    • How to protect your Intellectual Property and your customers privacy in 2021.

    Got questions about Enterprise SEO? Ask our experts! During the live Ask a Enterprise SEO sessions, our experts will answer as many questions as possible

  • iconAsk a Lawyer Read More

    Got legal questions about some aspect of digital marketing? Ask an actual lawyer! In this live session, our expert will answer as many questions as possible.

AGENDA

The SEJ eSummit virtual conference is a 2-day educational experience featuring experts in SEO, paid search, social media, and content marketing. Both days feature intimate training opportunities, keynotes, first-run presentations, and face-to-face networking with industry peers.

Day 1 (January 12, 2021) – The Conference Experience:

  • Get first-hand insights on actionable tactics and strategies for SEO, PPC and paid search, content marketing, enterprise SEO, and accessibility.
  • Gain exclusive access to keynote and track presentations, live panels, live Q&A, and face-to-face networking.
  • Take a break from work and learn a new wellness or life skill.

Day 2 (January 13, 2021) – The Master Class Experience:

  • In this SEO Master Class, Keith Goode, Sr. SEO Strategist at IBM will walk you through advanced tactics in technical SEO, content and building authority, as well as teach you how to prioritize work, plan and execute strategies and report on your successes like a pro.
  • In this PPC Master Class, Amy Bishop, Owner & Digital Marketing Consultant at Cultivative will be covering a broad array of topics including: designing a paid search strategy, implementing and measuring multi-channel campaigns, how to audit campaign performance, advanced remarketing techniques, and more!

Click on each session below to learn more!

Time (ET)Main StageSEOPPC/Paid SocialContent StrategyEnterprise SEO & ComplianceExpoWork/Life Balance
10:00 - 10:10
Welcome: Loren, Brent, Danny, Jenise
10:10 - 11:00
SEJ founder Loren Baker, B2B SEO expert Izzi Smith, along with moderator SEJ Executive Editor Danny Goodwin, will discuss long overdue changes, worthwhile prevailers, and meaningful additions to your SEO and digital marketing strategies for 2021. Loren and Izzi can’t wait to share their predictions of what will be important and what might be just a shiny trend that isn’t worth your time. They'll be taking your questions in real-time in this live and interactive panel.Panel: What Will 2021 Bring for SEO?Izzi Smith & Loren Baker
10:10 - 10:30Bartosz Goralewicz takes a hands-on, enterprise mindset approach to optimizing Core Web Vitals. Join to see how Bartosz edits the code of the world's most popular websites to obliterate their code debt.No More Theory: Web Vitals – A Look Under the Hood of Real BrandsBartosz Goralewicz
10:30 - 10:50In his talk, Bastian Grimm will dissect Google’s recently introduced CWV and offers hands-on solutions to the most common snags you might encounter while optimizing your site. Having problems with load speed (Largest Content Ful Paint; LCP), interactivity (First Input Delay; FID) or visual stability (Cumulative Layout Shift; CLS)? With often surprising results from the Peak Ace test lab, Bastian shows you how to get your optimization back on track.Deep-Diving Into Google’s Core Web VitalsBastian Grimm
10:50 - 11:00Q&A
10:10 - 10:30Generating leads through PPC is one thing, but generating high quality leads is a totally different beast. In this session, Michelle Morgan will discuss PPC strategies to improve your lead quality by crafting your messaging and focusing budget in areas where higher quality leads are coming through.How to Generate Better Quality Leads through PPCMichelle Morgan
10:30 - 10:50Paid social is changing. It's time to adjust your strategy with fresh tactics to increase revenue in 2021.Garrett Mehrguth will break down actionable ways to utilize LinkedIn, direct response advertising, aligned financial modeling, and more to stop wasting time and spend and start obtaining the leads you strive for.Making Paid Social Work for Lead Generation in 2021Garrett Mehrguth
10:50 - 11:00Q &A
10:10 - 10:30Creating success on Facebook can be like a frustrating game of cat and mouse. The constant changes are overwhelming. Many marketers feel like giving up on Facebook altogether at times. Yet, the passion for the world’s #1 social network has never wavered in Mari Smith's almost fourteen years of being the leading Facebook marketing expert. Using proven methodologies that she and her clients implement regularly, it’s perfectly possible to get epic results completely organically, or even with a very nominal budget, especially when you emphasize video. Mari will share those tactics and strategies with you in this dynamic session.How To Ensure Your Facebook Video Content Generates Quality LeadsMari Smith
10:30 - 10:50Obviously, it’s not linear. So the idea of a “funnel” is never totally valid, but funnels are extremely useful models for approaching optimization. In this session, Andy Crestodina gets into specific and practical ways to support the three funnel stages with content. Having a great piece of content is not enough. To make your content shine and accomplish business goals, you need to create a content marketing funnel, find out the most suitable content for each stage, get your content in front of the right audience, and make sure the funnel works.Laser-Focused Content Strategy: 9 Legit Ways to Drive Impact at Every Stage of the FunnelAndy Crestodina
10:50 - 11:00Q &A
10:10 - 10:30Jenn Mathews will be covering where companies try to fit SEO today (Marketing, Product, etc) and where she believes it should sit. In that she'll be working in some of the struggles SEOs face in large orgs to get work done and recommend using data as well as establishing a SME program across the org.Where Does SEO Fit?Jenn Mathews
10:30 - 10:50What do the most successful enterprise organizations have in common?  Agility.  The faster you move and iterate the better your results will be.  Take a look in the mirror and ask yourself, “Am I in an agile organization when it comes to SEO or not?” and more importantly, what are you doing about it?  This talk will explore the challenges over 80% of enterprise organizations face when it comes to speed and how to solve for them.Agility Is The New Black - How Agile Is Your Enterprise Organization?Patrick Reinhart
10:50 - 11:00Q &A
11:00 - 11:50
2020 was a year that put search engines to the ultimate test. In light of rampant misinformation, political turmoil, and drastic shifts in consumer behavior as well as the global economy, how did search engines respond? Google, Bing, and the other major search engines have emphasized the importance of consistently returning high-quality, relevant, accurate, and trustworthy content; but with so many unprecedented challenges, how well did they do in meeting that goal? In this talk, Lily Ray will discuss the significant shifts that took place in SEO in 2020, particularly related to the increased importance of E-A-T. She will also review many of the new features Google rolled out throughout 2020, and which ones are worth adopting for your SEO strategy.Keynote: How 2020 Changed the Course of SEO in 2021Lily Ray
11:50 - 12:10
Networking Break
11:50 - 12:10Got questions about SEO? Ask our experts! During the live Ask a SEO sessions, our experts will answer as many questions as possible.Panel: Ask an SEOUpasna Gautam, John Shehata
11:50 - 12:10Got questions about PPC? Ask our experts! During the live Ask a PPC sessions, our experts will answer as many questions as possible.Ask a PPCAmy Bishop
11:50 - 12:10Got questions about Content? Ask our experts! During the live Ask a Content expert sessions, our experts will answer as many questions as possible.Panel: Ask a Content ExpertShama Hyder
11:50 - 12:10Got questions about Enterprise SEO? Ask our experts! During the live Ask a Enterprise SEO sessions, our experts will answer as many questions as possible.Ask an Enterprise ExpertPatrick Kajirian
11:50 - 12:10Join Michael Johnson from Page One Power as he reviews the pitfalls that prevent brands from getting their content to rank, all through the lens of Michael Scott & The Office.

There will be actionable takeaways for you, including:

1.How to do better keyword research to inform your content strategy
2.How to improve the on-page optimization of your content
3.And how to earn quality backlinks with your content.
Be Feared and Loved: Ranking Content the Michael Scott WayMichael Johnson, Page One Power
11:50 - 12:10Hear from Ashby Addiss, Sales Enablement Manager, at CallRail as she provides tips outlining how you can level up your marketing attribution and gain insights into ROI so you can market better and spend smarter. This session is perfect for marketers who rely on inbound leads to measure success and want more visibility into their calls, forms, and chats.Make the Most of Your Marketing with CallRail by Ashby AddissAshby Addiss, CallRail
11:50 - 12:10Learn my techniques for staying driven, sane and mentally agile.How To Create a Goal-driven Mindset Without Going InsaneDixon Jones
11:50 - 12:10Explore how changing your head space unlocks your mind, bringing success and solving problems. Find Balance, Find Sanity: Yoga For Your MindDuane Forrester
11:50 - 12:10Breathing in an intentional way can aid in improved quality of life; helping lower stress, decrease blood pressure, improve sleep and more. Mindful Self-Care in Digital Times: EXHALE with SLHayesShanta Hayes
12:10 - 1:00
With the launch of Core Web Vitals and Google’s upcoming page experience algorithm update in 2021, site speed and user experience have become more important than ever for your digital strategy. In this session, Alexis Sanders and Rachel Costello will explain how these updates will affect the search landscape, as well as showing exactly what you need to do to prepare.Future of Speed & Performance: Your Core Web Vitals StrategyAlexis Sanders & Rachel Costello
12:10 - 12:40Performance can make or break a website, but how can you quantify that? In this session we will look at the Core Web Vitals as a way to measure performance on the web. Specifically, Martin Splitt will go through the history of web performance measurements, where the new metrics come from, and how they are measured.Core Web Vitals – Why, What and How?Martin Splitt
12:40 - 1:00Q&A
12:10 - 12:30As we gear up for 2021, make sure your Facebook & Instagram campaigns are built to captivate prospects throughout the entire buyer journey. Amy Bishop will help you bulletproof your strategy by continually testing new ways to engage and convert prospects.How to Engage Users and Continually Test at Every Stage of the Buying FunnelAmy Bishop
12:30 - 12:50Through the onset of a global pandemic, civil unrest, and an election, as advertisers and consumers, we swam through the uncharted territory that was 2020. Now with the emergence of the new year, comes new opportunities. Akvile DeFazio will explore unique audiences and creative tactics that can further help you level up your forthcoming B2B and B2C Facebook and Instagram Ads campaigns. How to Leverage Innovative Audience Targeting & Creative Tactics Akvile DeFazio
12:50 - 1:00Q &A
12:10 - 12:30In this session, you will learn about the value you can get from your very own and already written content. Whether it is content pruning or re-optimizing it to rank once more, Anna Crowe will walk through why it works, how well it works, and how to find the content to re-optimize.Making the Most From Your Existing Content OnlineAnna Crowe
12:30 - 12:50What really is a "trust" factor in these unpredictable times? How heavy of a role does content creation play? What's trending in terms of value and building rapport with our audience right now? ...Also, will TikTok last and should I be using it for my business?Julia McCoy has answers on all these questions for you! She's exploring this and more in her in-depth session on content strategy techniques that will last in 2020 and beyond. This is a don't-miss session for every marketer and brand publisher!4 Trending Content Strategy Techniques to Try in 2021Julia McCoy
12:50 - 1:00Q &A
12:10 - 12:30Legal missteps can easily cost a company hundreds of thousands of dollars in legal costs and fines. Most of the time these problems are foreseeable and avoidable. Ruth Carter will provide valuable information for avoiding problems related to third-party contracts, intellectual property infringement, and privacy via your websites.   How to Avoid the Most Costly Legal MistakesRuth Carter
12:30 - 12:50When schools and businesses closed due to COVID-19, the public turned to the web for supplies, services, education, information, and access to their jobs. What they discovered were websites and apps they could not use. Subsequently, lawsuits were filed and new laws went into effect. In this session, learn from Kim Krause Berg the top reasons why websites attract accessibility complaints, how to protect your business from ADA lawsuits, and ethical accessibility practices.The Emergency Guide to Website Accessibility ComplianceKim Krause Berg
12:50 - 1:00Q &A
1:00 - 1:50
You have been sitting on a pile of keyword, snippet, and competitor data for years! Google is taking it away, but there's still a lot you can do with it. In this presentation, Wil Reynolds will show you how to turn that data into insights that will help your organization make decisions faster, with less ego and more precision.Keynote: SEO to Growth: How to use your siloed search data to help your company understand your customer better than everWil Reynolds
1:50 - 2:10
Networking Break
1:50 - 2:10Got questions about SEO? Ask our experts! During the live Ask a SEO sessions, our experts will answer as many questions as possible.Panel: Ask a SEOAdam Riemer, Joe Hall
1:50 - 2:10Got questions about PPC? Ask our experts! During the live Ask a PPC sessions, our experts will answer as many questions as possible.Panel: Ask a PPC ExpertNavah Hopkins
1:50 - 2:10Got questions about Content? Ask our experts! During the live Ask a Content expert sessions, our experts will answer as many questions as possible.Panel: Ask a Content ExpertKaleigh Moore, Raj Nijjer
1:50 - 2:10Got legal questions about some aspect of digital marketing? Ask an actual lawyer! In this live session, our expert will answer as many questions as possible.Ask a LawyerRuth Carter
1:50 - 2:10How To Do Link Building For YMYL Categories and When Not To.

1.What is it
2.How to evaluate prospects
3.Tactics to use
E-A-T For Link BuildingKevin Rowe, PureLinq
1:50 - 2:10Hear from Ashby Addiss, Sales Enablement Manager, at CallRail as she provides tips outlining how you can level up your marketing attribution and gain insights into ROI so you can market better and spend smarter. This session is perfect for marketers who rely on inbound leads to measure success and want more visibility into their calls, forms, and chats.Make the Most of Your Marketing with CallRail by Ashby AddissAshby Addiss, CallRail
1:50 - 2:10Join Jim Boykin in this can't-miss live Q&A session taking content creation, content marketing, and link building questions from the SEJ eSummit audience. Plus, Jim will share his top SEO insights for 2021 and lessons learned from leading Internet Marketing Ninjas during the past 22 years. You'll walk away with a better understanding of how content and links can grow your SEO visibility along with answers to questions that can make a direct impact on your business.Live Q&A with Jim Boykin of Internet Marketing NinjasJim Boykin, Internet Marketing Ninjas
1:50 - 2:10There’s plenty to do in the garden in January. Learn about winter garden projects, how raise chickens for eggs, and how to prep for 2021. Winter Gardening BasicsDan Leibson & Rachel Anderson
1:50 - 2:10After this workshop, you'll be able to define a topic, seek opportunities, craft a proposal, and become a respected and confident speaker. Women in Tech: Become a Conference SpeakerUpasna Gautam
1:50 - 2:10Join me for a journey into the land of delicious, delectable treats that are easy to make and good for you. Deliciousness minus the guilt! Guilt-free GoodiesDarlene Johnson
2:10 - 3:00
2020 featured quite a few plot twists in the world of digital advertising, and the pandemic was only the beginning. The Marketing O'Clock team will discuss (and rant quite a bit about) all the 2020 ad platform changes that have them rolling their eyes. They'll also review new features and tools that have them feeling more optimistic for 2021. You'll learn creative strategies for dealing with the bad and embracing the good in your accounts.Marketing O'Clock Live: The Biggest Digital Ad Shake Ups in 2020 & How To Set Yourself Up for Success in 2021
2:10 - 2:30How do you diagnose the cause of a drop in Google organic traffic? In this session, Marie Haynes will share intermediate to advanced strategies she and her team of site auditors use in order to determine why traffic has dropped, and whether recovery of that traffic is possible.How to diagnose the cause of a drop in Google organic trafficMarie Haynes
2:30 - 2:50SEO tasks like adding links is easy when you're on a CMS hosting a handful of pages, but enterprise SEO needs scale, structure and buy-in to provide the returns meaningful enough to achieve ROI that matters. In this talk, Jackie Chu will teach you how she's automated everything from content workflows to tech SEO work at companies of scale.Scaling SEO for the EnterpriseJackie Chu
2:50 - 3:00Q&A
2:10 - 2:40PPC and SEO often operate in a silo, which means important lessons are learned twice, functional differences cause in-fighting instead of brand collaboration and cohesion, and practitioners are left with very little empathy for how to evolve beyond "their lane". Instead of pitting departments against each other, or ignoring a marketing channel entirely, Navah Hopkins will share data and actionable tips on how to get PPC and SEO winning together. This session is ideal for a brand manager who has to balance both PPC and SEO, PPC-first agencies/practitioners who need to collaborate with their SEO colleagues.PPC & SEO Winning TogetherNavah Hopkins
2:40 - 3:00Q &A
3:00 - 3:50
Learn how to leverage the power of fundamental statistical data science to better uncover rich data insights. No technical skills required! Prepare to add new powerful data science workflows to your toolbox, all of which are available to you (for free!) today. Join this session with Britney Muller to discover top keyword opportunities, custom CTR curves based on a website's data, which SERP features negatively or positively impact your site, and more.Keynote: Automating Data InsightsBritney Muller
3:50 - 4:00
Close
4:00 - 5:00
Entertainment/Networking
Networking Break
Time (ET)Main StageSEOPPC/Paid SocialExpo
08:00 - 08:10Welcome
08:10 - 10:00
In this SEO Master Class, Keith Goode, Sr. SEO Strategist at IBM will walk you through advanced tactics in technical SEO, content and building authority, as well as teach you how to prioritize work, plan and execute strategies and report on your successes like a pro.Advanced SEO Master ClassKeith Goode
10:00 - 10:20
Networking
10:00 - 10:20Join Michael Johnson from Page One Power as he reviews the pitfalls that prevent brands from getting their content to rank, all through the lens of Michael Scott & The Office.

There will be actionable takeaways for you, including:

1.How to do better keyword research to inform your content strategy
2.How to improve the on-page optimization of your content
3.How to earn quality backlinks with your content
Be Feared and Loved:
Ranking Content the Michael Scott Way
Michael Johnson, Page One Power
10:00 - 10:20Hear from Ashby Addiss, Sales Enablement Manager, at CallRail as she provides tips outlining how you can level up your marketing attribution and gain insights into ROI so you can market better and spend smarter. This session is perfect for marketers who rely on inbound leads to measure success and want more visibility into their calls, forms, and chats.Make the Most of Your Marketing
with CallRail by Ashby Addiss
Ashby Addiss, CallRail
10:20 - 12:10
In this SEO Master Class, Keith Goode, Sr. SEO Strategist at IBM will walk you through advanced tactics in technical SEO, content and building authority, as well as teach you how to prioritize work, plan and execute strategies and report on your successes like a pro.Advanced SEO Master ClassKeith Goode
12:10 - 12:40
Networking
12:10 - 12:40Hear from Ashby Addiss, Sales Enablement Manager, at CallRail as she provides tips outlining how you can level up your marketing attribution and gain insights into ROI so you can market better and spend smarter. This session is perfect for marketers who rely on inbound leads to measure success and want more visibility into their calls, forms, and chats.Make the Most of Your Marketing
with CallRail by Ashby Addiss
Ashby Addiss, CallRail
12:40 - 02:30
In this PPC Master Class, Amy Bishop, Owner & Digital Marketing Consultant at Cultivative will be covering a broad array of topics including: designing a paid search strategy, implementing and measuring multi-channel campaigns, how to audit campaign performance, advanced remarketing techniques, and more!Advanced PPC Master ClassAmy Bishop
02:30 - 02:50
Networking
02:30 - 02:50Description to followMake the Most of Your Marketing
with CallRail by Ashby Addiss
Ashby Addiss, CallRail
02:50 - 04:40
In this PPC Master Class, Amy Bishop, Owner & Digital Marketing Consultant at Cultivative will be covering a broad array of topics including: designing a paid search strategy, implementing and measuring multi-channel campaigns, how to audit campaign performance, advanced remarketing techniques, and more!Advanced PPC Master ClassAmy Bishop
04:40 - 04:50Close
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FAQ

  • iconWho should attend SEJ eSummit? Read More
    • SEO professionals
    • Paid search professionals
    • Content strategists
    • Social media professionals
    • Digital strategists
    • CMOs
    • Agency people with enterprise clients
    • Anyone involved in major digital initiatives with a thirst to learn!

    All sessions are tailored for career digital marketers with 5-10 years of experience

  • iconHow much does it cost to attend SEJ eSummit? Read More

    Ticket prices range from $50 to $350 and the earlier you register, the more $$$ you save. We’re offering special rates for 501(c)(3)s and for groups of 4 or more. For ticket inquiries, email delisa@searchenginejournal.com.

  • iconWhat does my ticket include? Read More

    Day 1 Conference & Day 2 master class tickets include access to all speaker sessions, keynotes, live Q&A opportunities, master class training sessions, 1:1 video networking, virtual expo booths where you can access special offers from sponsors, as well as access to recorded presentations, slide decks, and other post event resources.

    Day 1 Conference only tickets will get access to all Day 1 conference content and resources (keynotes, sessions, Q&A, networking, expo) but not the Day 2 master class content.

    Day 2 master class only tickets will get access to all Day 2 master class content and resources (advanced training, exercises, Q&A, matched networking, expo) but not the Day 1 conference content.

  • iconWhy should I join a Master Class? Read More

    SEJ eSummit’s SEO & PPC master classes will help you understand the best strategies and tools to meet your business goals and address challenges. You will also have the opportunity to ask the industry’s best practitioners your questions, gain clarification, and obtain valuable peer and mentor support. Each class includes educational pre-recorded video content, interactive assignments, live Q&A, and community networking.

  • iconWhere will SEJ eSummit be hosted? Read More

    SEJ eSummit will be held entirely online via Hopin, a live virtual events platform that allows professional communities to learn, interact, and connect with peers from anywhere in the world.

    SEJ eSummit has been meticulously planned to simulate a true conference experience for attendees which could not have been possible without a tool like Hopin. We’re excited to bring you a conference experience that includes all the typical ingredients you’ve come to expect from an in-person event including actionable education, industry connections, and information on tools and services.

  • iconHow can I get the most out of my Hopin experience? Read More

    Hopin is intuitive and simple to use. To better understand how you can make the most of it as an attendee, we encourage you to visit the Hopin support center.

  • iconWhich browser works best with Hopin? Read More

    The latest versions of Chrome or Firefox guarantee the best experience. Please avoid Brave, Safari, Microsoft Internet Explorer or Edge since these browsers lack the modern web technologies support necessary for online events to run in a web browser.

    Mobile browsers: Safari on iOS and Google Chrome on Android.

    Check out the browser compatibility guide.

  • iconHow do I know I registered correctly? Read More

    After completing the registration form and hitting the checkout button, you will be prompted to sign up for a Hopin account or login to your existing Hopin account. When done, you’ll receive an email confirmation from Search Engine Journal saying “You’re in”! Keep your login credentials handy to login to the event the day of.

  • iconWhy do I need to create a Hopin profile? Read More

    Think of your profile as your conference name badge. Once you’re registered with Hopin, you can login there and create your profile. Spruce it up by adding your headshot, location, what you do, your website, LinkedIn profile, Twitter handle, and a brief bio. Having a complete profile will serve you when networking with other attendees and connecting with speakers and moderators in chat.

  • iconWhat will the day be like? Read More

    The day will run from 10:00am to 4:00pm EST (7:00am to 1:00pm PST) with plenty of breaks for networking and booth exploration.

  • iconWhat will the content be like? Read More

    Content is tailored for advanced digital marketers in the trenches of SEO, paid search, social media, and content marketing.

  • iconIs SEJ eSummit a live event? Read More

    Aside from recording keynotes and speaker presentations in order to avoid any technical issues and to ensure a polished delivery for attendees, SEJ eSummit will be a live event. Speakers will be taking questions from the audience in real time and will stick around throughout the day for networking and chat engagements. Expo booth activities and master classes will be 100% live.

  • iconWill sessions be available to watch later? Read More

    Registrants of the Day 1 Conference & Day 2 Master Classes will receive complimentary access post-event to all stage content on Day 1 (including panels and ask an expert sessions) and all Master Class content on Day 2.

  • iconWhat will the networking component be like? Read More

    Networking will be a 1:1 video chat experience. Upon entering the networking space, you will be greeted with a button that reads “Are You Ready?”. Once you click that button, the Hopin platform will match you with another eSummit attendee. You two will have ten minutes to get to know each other and exchange contact information before moving on to your next connection. You may leave the networking session at any time by clicking on the “Leave” button in the top right corner of the screen. If you have any issues during your networking session, then you can flag your experience within the Hopin platform and a team member will be there to assist you immediately.

  • iconCan I attend SEJ eSummit via my smartphone or tablet? Read More

    Yes, you may attend SEJ eSummit via your smartphone or tablet, but with limited functionality. In case the mobile device is the only you have, please check to use Safari on iOS and Google Chrome on Android.

    For the full experience we encourage you to join via desktop. Currently, using the latest versions of Google Chrome or Mozilla Firefox on your laptop or computer guarantees the best experience.

  • iconHow can I keep track of the speakers, Q&As, Master Classes, and live activity sessions I want to see? Read More

    We suggest that you plan out your day beforehand. You can do this easily via the SEJ eSummit event page on Hopin. Simply scroll through the schedule and click the calendar icon next to the events you don’t want to miss.

  • iconHow do I access special offers exclusive to attendees? Read More

    All participating sponsors will have a booth in the expo hall. You may access any special offers in the booths at any time throughout the day.

  • iconWhat is the Code of Conduct for the event? Read More

    We look forward to making SEJ eSummit attendees a safe place to learn and network with industry peers. To make clear what is expected of all attendees, please review our Code of Conduct. Thank you for helping to make this a welcoming, friendly space!

  • iconHow do I report an incident that occurred during the event? Read More

    If you have been involved in or have witnessed an incident that violates our Code of Conduct, immediately flag the problem attendee by clicking “Report User” via their Hopin profile, then use our confidential reporting form to let event organizers know immediately. Share as much information as you can to help us make a thorough investigation of the incident.

  • iconHow do I become an SEJ eSummit sponsor? Read More

    To learn more about how your company can be a featured sponsor, email our Director of Sales, Jessica Cromwell at jessica@alphabrandmedia.com

  • iconWho can I contact with questions not addressed here? Read More

    If you have additional questions about SEJ eSummit that were not answered in this FAQ, please send an email to our Event Coordinator, Delisa Johnson at delisa@searchenginejournal.com.