Register now for Search Engine Journal’s eSummit, an advanced virtual conference for SEO and digital marketing professionals. You’ll get actionable tips, insights, and inspiration from amazing speakers. Learn the latest and greatest trends, topics, tactics, and strategies in SEO, PPC, social media, and content marketing.
What to Expect
Video NetworkingRead More
Develop and grow connections with industry peers with similar interests to you, 1 on 1, via video.
Advanced TrainingRead More
Get hands-on, in-depth training in SEO and PPC by the industry’s best practitioners. Each class includes educational pre-recorded video content, interactive assignments, live Q&A, and community networking.
Community ConnectionRead More
Chat and collaborate with fellow attendees, speakers, sponsors, and more – all from the comfort of home.
Little to No CostRead More
A search marketing conference experience without having to pay for travel, hotels, expensive meals, and minimal to no registration fees? Yes, please!
Virtual Expo HallRead More
Check out virtual booths, where you can learn about helpful products and services from sponsors and get special offers.
Search Marketing StarsWe’re thrilled to bring to you world-class speakers like SEO rock star Lily Ray (literally, she's a badass DJ), Jackie Chu of Uber, Martin Splitt from Google, industry veteran Bill Slawski, and so many more greats! Get ready to learn with the stars of SEO, paid search, social media, and content marketing!
Search Engine Journal's eSummit virtual conference is a 2-day educational experience headlining experts in SEO, paid search, social media, and content marketing. Featuring intimate training opportunities, keynotes, first-run presentations, and face-to-face networking with industry peers.
On Day 1 (January 12, 2021) will be the conference experience where you will get first-hand insights on actionable tactics and strategies for SEO, PPC and paid search, content marketing, enterprise SEO, and accessibility. You’ll gain exclusive access to keynotes, presentations, live panels, live Q&A, and face-to-face networking.
On Day 2 (January 13, 2021) will be the master class experience where you will get in-depth training on the best SEO and PPC strategies and tools to meet your business goals and address challenges. You’ll have the opportunity to ask questions, gain clarification, and obtain peer and mentor support.
|Time (ET)||Main Stage||SEO||PPC/Paid Social||Content Strategy||Compliance SEO/Enterprise SEO|
|10:00 - 10:10|
Welcome: Loren, Brent, Danny, Jenise
|10:10 - 11:00|
SEJ founder Loren Baker, B2B SEO expert Izzi Smith, along with moderator SEJ Executive Editor Danny Goodwin, will discuss long overdue changes, worthwhile prevailers, and meaningful additions to your SEO and digital marketing strategies for 2021. Loren and Izzi can’t wait to share their predictions of what will be important and what might be just a shiny trend that isn’t worth your time. They'll be taking your questions in real-time in this live and interactive panel.Panel: What Will 2021 Bring for SEO?
10:10 - 10:30Bartosz Goralewicz takes a hands-on, enterprise mindset approach to optimizing Core Web Vitals. Join to see how Bartosz edits the code of the world's most popular websites to obliterate their code debt.No More Theory: Web Vitals – A Look Under the Hood of Real Brands
10:30 - 10:50In his talk, Bastian Grimm will dissect Google’s recently introduced CWV and offers hands-on solutions to the most common snags you might encounter while optimizing your site. Having problems with load speed (Largest Content Ful Paint; LCP), interactivity (First Input Delay; FID) or visual stability (Cumulative Layout Shift; CLS)? With often surprising results from the Peak Ace test lab, Bastian shows you how to get your optimization back on track.Deep-Diving Into Google’s Core Web Vitals
10:50 - 11:00Q&A
10:10 - 10:30Paid social is changing. It's time to adjust your strategy with fresh tactics to increase revenue in 2021.Garrett Mehrguth will break down actionable ways to utilize LinkedIn, direct response advertising, aligned financial modeling, and more to stop wasting time and spend and start obtaining the leads you strive for.Making Paid Social Work for Lead Generation in 2021
10:30 - 10:50Generating leads through PPC is one thing, but generating high quality leads is a totally different beast. In this session, Michelle Morgan will discuss PPC strategies to improve your lead quality by crafting your messaging and focusing budget in areas where higher quality leads are coming through.How to Generate Better Quality Leads through PPC
10:50 - 11:00Q &A
10:10 - 10:30Creating success on Facebook can be like a frustrating game of cat and mouse. The constant changes are overwhelming. Many marketers feel like giving up on Facebook altogether at times. Yet, the passion for the world’s #1 social network has never wavered in Mari Smith's almost fourteen years of being the leading Facebook marketing expert. Using proven methodologies that she and her clients implement regularly, it’s perfectly possible to get epic results completely organically, or even with a very nominal budget, especially when you emphasize video. Mari will share those tactics and strategies with you in this dynamic session.How To Ensure Your Facebook Video Content Generates Quality Leads
10:30 - 10:50Obviously, it’s not linear. So the idea of a “funnel” is never totally valid, but funnels are extremely useful models for approaching optimization. In this session, Andy Crestodina gets into specific and practical ways to support the three funnel stages with content. Having a great piece of content is not enough. To make your content shine and accomplish business goals, you need to create a content marketing funnel, find out the most suitable content for each stage, get your content in front of the right audience, and make sure the funnel works.Laser-Focused Content Strategy: 9 Legit Ways to Drive Impact at Every Stage of the Funnel
10:50 - 11:00Q &A
10:10 - 10:30Jenn Mathews will be covering where companies try to fit SEO today (Marketing, Product, etc) and where she believes it should sit. In that she'll be working in some of the struggles SEOs face in large orgs to get work done and recommend using data as well as establishing a SME program across the org.Where Does SEO Fit?
10:30 - 10:50One of the hardest parts of Enterprise SEO is getting buy-in from all of the right players within the organization. Having your SEO team working perfectly with your content and web teams is far and away the most important part of the equation but often the one that is hardest to make a reality. In this talk, Patrick Reinhart will discuss how to get all three of these teams talking and working together and unlock the full potential of your SEO program.Why Getting SEO, Content, and Web on the Same Page Is Critical to SEO Success
10:50 - 11:00Q &A
|11:00 - 11:50|
2020 was a year that put search engines to the ultimate test. In light of rampant misinformation, political turmoil, and drastic shifts in consumer behavior as well as the global economy, how did search engines respond? Google, Bing, and the other major search engines have emphasized the importance of consistently returning high-quality, relevant, accurate, and trustworthy content; but with so many unprecedented challenges, how well did they do in meeting that goal? In this talk, Lily Ray will discuss the significant shifts that took place in SEO in 2020, particularly related to the increased importance of E-A-T. She will also review many of the new features Google rolled out throughout 2020, and which ones are worth adopting for your SEO strategy.Keynote: How 2020 Changed the Course of SEO in 2021
|11:50 - 12:10|
11:50 - 12:10Panel: Ask a SEOJohn Shehata, Upasna Gautam
11:50 - 12:10Ask a PPCAmy Bishop
11:50 - 12:10Panel: Ask a Content ExpertGisele Navarro, Shama Hyder
11:50 - 12:10Ask an Enterprise ExpertPatrick Kajirian
|12:10 - 1:00|
With the launch of Core Web Vitals and Google’s upcoming page experience algorithm update in 2021, site speed and user experience have become more important than ever for your digital strategy. In this session, Alexis Sanders and Rachel Costello will explain how these updates will affect the search landscape, as well as showing exactly what you need to do to prepare.Panel: Future of Speed & Performance: Your Core Web Vitals Strategy
12:10 - 12:30Performance can make or break a website, but how can you quantify that? In this session we will look at the Core Web Vitals as a way to measure performance on the web. Specifically, Martin Splitt will go through the history of web performance measurements, where the new metrics come from, and how they are measured.Core Web Vitals – Why, What and How?
12:30 - 12:50Bill Slawski will share a review of information about query dependent and query independent signals that determine how answers might be selected, including context-based information.Answer Scores: How Featured Snippet Answers are Chosen
12:50 - 1:00Q&A
12:10 - 12:30As we gear up for 2021, make sure your Facebook & Instagram campaigns are built to captivate prospects throughout the entire buyer journey. Amy Bishop will help you bulletproof your strategy by continually testing new ways to engage and convert prospects.How to Engage Users and Continually Test at Every Stage of the Buying Funnel
12:30 - 12:50Through the onset of a global pandemic, civil unrest, and an election, as advertisers and consumers, we swam through the uncharted territory that was 2020. Now with the emergence of the new year, comes new opportunities. Akvile DeFazio will explore unique audiences and creative tactics that can further help you level up your forthcoming B2B and B2C Facebook and Instagram Ads campaigns. How to Leverage Innovative Audience Targeting & Creative Tactics
12:50 - 1:00Q &A
12:10 - 12:30In this session, you will learn about the value you can get from your very own and already written content. Whether it is content pruning or re-optimizing it to rank once more, Anna Crowe will walk through why it works, how well it works, and how to find the content to re-optimize.Making the Most From Your Existing Content Online
12:30 - 12:50What really is a "trust" factor in these unpredictable times? How heavy of a role does content creation play? What's trending in terms of value and building rapport with our audience right now? ...Also, will TikTok last and should I be using it for my business?Julia McCoy has answers on all these questions for you! She's exploring this and more in her in-depth session on content strategy techniques that will last in 2020 and beyond. This is a don't-miss session for every marketer and brand publisher!5 Content Strategy Techniques that Are Trending for 2020 and Will Stick Around
12:50 - 1:00Q &A
12:10 - 12:30Legal missteps can easily cost a company hundreds of thousands of dollars in legal costs and fines. Most of the time these problems are foreseeable and avoidable. Ruth Carter will provide valuable information for avoiding problems related to ADA accessibility, intellectual property infringement, and privacy via your websites. How to Avoid the Most Costly Legal Mistakes
12:30 - 12:50When schools and businesses closed due to COVID-19, the public turned to the web for supplies, services, education, information, and access to their jobs. What they discovered were websites and apps they could not use. Subsequently, lawsuits were filed and new laws went into effect. In this session, learn from Kim Krause Berg the top reasons why websites attract accessibility complaints, how to protect your business from ADA lawsuits, and ethical accessibility practices.The Emergency Guide to Website Accessibility Compliance
12:50 - 1:00Q &A
|1:00 - 1:50|
You have been sitting on a pile of keyword, snippet, and competitor data for years! Google is taking it away, but there's still a lot you can do with it. In this presentation, Wil Reynolds will show you how to turn that data into insights that will help your organization make decisions faster, with less ego and more precision.Keynote: SEO to Growth: How to use your siloed search data to help your company understand your customer better than ever
|1:50 - 2:10|
1:50 - 2:10Panel: Ask a SEOAdam Riemer, Joe Hall
1:50 - 2:10Panel: Ask a PPC ExpertNavah Hopkins, Mark Irvine
1:50 - 2:10Panel: Ask a Content ExpertRaj Nijjer, Kaleigh Moore
1:50 - 2:10Ask a LawyerRuth Carter
|2:10 - 3:00|
2020 featured quite a few plot twists in the world of digital advertising, and the pandemic was only the beginning. The Marketing O'Clock team will discuss (and rant quite a bit about) all the 2020 ad platform changes that have them rolling their eyes. They'll also review new features and tools that have them feeling more optimistic for 2021. You'll learn creative strategies for dealing with the bad and embracing the good in your accounts.Marketing O'Clock Live: The Biggest Digital Ad Shake Ups in 2020 & How To Set Yourself Up for Success in 2021
2:10 - 2:30How do you diagnose the cause of a drop in Google organic traffic? In this session, Marie Haynes will share intermediate to advanced strategies she and her team of site auditors use in order to determine why traffic has dropped, and whether recovery of that traffic is possible.How to diagnose the cause of a drop in Google organic traffic
2:30 - 2:50SEO tasks like adding links is easy when you're on a CMS hosting a handful of pages, but enterprise SEO needs scale, structure and buy-in to provide the returns meaningful enough to achieve ROI that matters. In this talk, Jackie Chu will teach you how she's automated everything from content workflows to tech SEO work at companies of scale.Scaling SEO for the Enterprise
2:50 - 3:00Q&A
2:10 - 2:30Growing privacy concerns, new governmental regulations, and consumer skepticism have turned quality data into a valuable commodity in the digital marketing world. While Google shares new tools and features for SEOs to gather insights, Google also silently removes just as many in kind. This trend has SEOs forced to buy new tools and research to understand where to focus their next efforts. But there's a known secret cache of valuable SEO data hiding within the PPC team. In this session, Mark Irvine and Navah Hopkins will walk through how SEOs can find and translate this new data.5 Tricks to Super Charge your SEO with PPC Data
2:30 - 2:50PPC and SEO often operate in a silo, which means important lessons are learned twice, functional differences cause in-fighting instead of brand collaboration and cohesion, and practitioners are left with very little empathy for how to evolve beyond "their lane". Instead of pitting departments against each other, or ignoring a marketing channel entirely, Mark Irvine and Navah Hopkins will share data and actionable tips on how to get PPC and SEO winning together. This session is ideal for a brand manager who has to balance both PPC and SEO, PPC-first agencies/practitioners who need to collaborate with their SEO colleagues.PPC & SEO Winning Together
2:50 - 3:00Q &A
|3:00 - 3:50|
Learn how to leverage the power of fundamental statistical data science to better uncover rich data insights. No technical skills required! Prepare to add new powerful data science workflows to your toolbox, all of which are available to you (for free!) today. Join this session with Britney Muller to discover top keyword opportunities, custom CTR curves based on a website's data, which SERP features negatively or positively impact your site, and more.Automating Data Insights
|3:50 - 4:00|
|4:00 - 5:00|
|4:00 - 5:00|
Networking Break 3
|Time (ET)||Main Stage||SEO||PPC/Paid Social|
|08:00 - 08:10||Welcome|
|08:10 - 10:00||Masterclass Trainer: Keith Goode||Masterclass Trainer: PPC Sponsor|
|10:00 - 10:20||SEO Networking||PPC Networking|
|10:20 - 12:10||Masterclass Trainer: Keith Goode||Masterclass Trainer: PPC Sponsor|
|12:10 - 12:40|
|12:40 - 02:30||Masterclass Trainer: SEO Sponsor||Masterclass Trainer: Amy Bishop|
|02:30 - 02:50||SEO Networking||PPC Networking|
|02:50 - 04:40||Masterclass Trainer: SEO Sponsor||Masterclass Trainer: Amy Bishop|
|04:40 - 04:50||Close|