calendarJanuary 12-13, 2021
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WHY ATTEND?

LEARN.CONNECT.SUCCEED.

Register now for Search Engine Journal’s eSummit, an advanced virtual conference for SEO and digital marketing professionals. You’ll get actionable tips, insights, and inspiration from amazing speakers. Learn the latest and greatest trends, topics, tactics, and strategies in SEO, PPC, social media, and content marketing.

WHY ATTEND?

LEARN. CONNECT. SUCCEED.

Register now for Search Engine Journal’s eSummit, an advanced virtual conference for SEO and digital marketing professionals. You’ll get actionable tips, insights, and inspiration from amazing speakers. Learn the latest and greatest trends, topics, tactics, and strategies in SEO, PPC, social media, and content marketing.

SEJ eSummit: Virtual Conference
Register
Sponsorship

Promote Your Brand

Does your business need leads? Does your brand need more exposure? Stand out by showcasing your products and services. 60+ percent of Search Engine Journal’s audience is made up of decision-makers – and the people who influence them. Reach them at the SEJ eSummit. Email jessica@alphabrandmedia.com to learn about our sponsorship opportunities.

What to Expect

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    Video Networking

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    Develop and grow connections with industry peers with similar interests to you, 1 on 1, via video.

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    Advanced Training

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    Get hands-on, in-depth training in SEO and PPC by the industry’s best practitioners. Each class includes extensive pre-recorded video content, interactive assignments, live Q&A, and community networking.

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    Community Connection

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    Chat and collaborate with fellow attendees, speakers, sponsors, and more – all from the comfort of home.

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    Little to No Cost

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    A search marketing conference experience without having to pay for travel, hotels, expensive meals, and minimal to no registration fees? Yes, please!

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    Virtual Expo Hall

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    Check out virtual booths, where you can learn about helpful products and services from sponsors and get special offers.

SPEAKERS

Search Marketing Stars

We’re thrilled to bring to you world-class speakers like SEO rock star Lily Ray (literally, she's a badass DJ), Jackie Chu of Uber, Martin Splitt from Google, industry veteran Bill Slawski, and so many more greats! Get ready to learn with the stars of SEO, paid search, social media, and content marketing!
Lily RayKeynote

Lily Ray

SEO Director, Path Interactive
Wil ReynoldsKeynote

Wil Reynolds

Founder & Vice President of Innovation, Seer Interactive
Britney MullerKeynote

Britney Muller

SEO Consultant and Data Science Student, Britney Muller LLC
Martin Splitt

Martin Splitt

Developer Advocate, Google
Upasna Gautam

Upasna Gautam

Product Manager, Ecommerce, CNN
Izzi Smith

Izzi Smith

Technical SEO Analyst, Ryte
Patrick Kajirian

Patrick Kajirian

SEO Product Manager, Realtor.com
Alexis Sanders

Alexis Sanders

Senior SEO Account Manager, Merkle
Rachel Costello

Rachel Costello

Technical SEO Consultant, Builtvisible
Amy Bishop

Amy Bishop

Owner & Digital Marketing Consultant at Cultivative, LLC
John Shehata

John Shehata

Vice President of Audience Development Strategy, Condé Nast
Bill Slawski

Bill Slawski

Director of SEO Research, Go Fish Digital
Michelle Morgan

Michelle Morgan

Director of Client Services, Clix Marketing
Garrett Mehrguth

Garrett Mehrguth

CEO and Co-founder, Directive
Bastian Grimm

Bastian Grimm

CEO & Co-founder, Peak Ace AG
Raj Nijjer

Raj Nijjer

VP, Marketing, Yotpo
Akvile DeFazio

Akvile DeFazio

President, AKvertise
Christine Zirnheld

Christine Zirnheld

Digital Marketer at Cypress North and Co-host, Marketing O’Clock
Mark Saltarelli

Mark Saltarelli

Digital Marketing Manager at Cypress North, Marketing O’Clock
Jessica Budde

Jessica Budde

Digital Marketing Manager at Cypress North and co-host, Marketing O’Clock
Mark Irvine

Mark Irvine

Director of Paid Media, SearchLab
Navah Hopkins

Navah Hopkins

Director of Paid Media, Hennessey Digital
Marie Haynes

Marie Haynes

CEO, Marie Haynes Consulting Inc.
Loren Baker

Loren Baker

Founder, Search Engine Journal
Mari Smith

Mari Smith

CEO, Mari Smith International, Inc.
Andy Crestodina

Andy Crestodina

Co-founder and CMO, Orbit Media Studios
Anna Crowe

Anna Crowe

Features Writer, Search Engine Journal
Julia McCoy

Julia McCoy

Content Hacker, Founder at Express Writers
Adam Riemer

Adam Riemer

President, Adam Riemer Marketing, LLC
Jackie Chu

Jackie Chu

SEO Lead Intelligence, Uber
Patrick Reinhart

Patrick Reinhart

VP, Digital Strategies, Conductor
Jenn Mathews

Jenn Mathews

SEO Manager, GitHub
Ruth Carter

Ruth Carter

Evil Genius, Carter Law Firm
Kim Krause Berg

Kim Krause Berg

Accessibility and Usability Specialist, Creative Vision Web Consulting
Gisele Navarro

Gisele Navarro

CEO, NeoMam Studios
Fajr Muhhamad

Fajr Muhhamad

Founder, Web Spell
Joe Hall

Joe Hall

SEO Consultant, Hall Analysis LLC
BRENT CSUTORAS

BRENT CSUTORAS

Managing Partner & Owner, Search Engine Journal
DANNY GOODWIN

DANNY GOODWIN

Executive Editor, Search Engine Journal
Jenise Uehara

Jenise Uehara

CEO, Search Engine Journal

AGENDA

Search Engine Journal's eSummit virtual conference is a 2-day educational experience headlining experts in SEO, paid search, social media, and content marketing. Featuring intimate training opportunities, keynotes, first-run presentations, and face-to-face networking with industry peers.

On Day 1 (January 12, 2021) will be the conference experience where you will get first-hand insights on actionable tactics and strategies for SEO, PPC and paid search, content marketing, enterprise SEO, and accessibility. You’ll gain exclusive access to keynotes, presentations, live panels, live Q&A, and face-to-face networking.

On Day 2 (January 13, 2021) will be the masterclass experience where you will get in-depth training on the best SEO and PPC strategies and tools to meet your business goals and address challenges. You’ll have the opportunity to ask questions, gain clarification, and obtain peer and mentor support.

Time (ET)Main StageSEOPPC/Paid SocialContent StrategyCompliance SEO/Enterprise SEO
10:00 - 10:10
Welcome: Loren, Brent, Danny, Jenise
10:10 - 11:00
SEJ founder Loren Baker, B2B SEO expert Izzi Smith, along with moderator SEJ Executive Editor Danny Goodwin, will discuss long overdue changes, worthwhile prevailers, and meaningful additions to your SEO and digital marketing strategies for 2021. Loren and Izzi can’t wait to share their predictions of what will be important and what might be just a shiny trend that isn’t worth your time. They'll be taking your questions in real-time in this live and interactive panel.Panel: What Will 2021 Bring for SEO?
10:10 - 10:30Bartosz Góralewicz takes a hands-on, enterprise mindset approach to optimizing Core Web Vitals. Join to see how Bartosz edits the code of the world's most popular websites to obliterate their code debt.No More Theory: Web Vitals – A Look Under the Hood of Real BrandsBartosz Góralewicz
10:30 - 10:50In his talk, Bastian Grimm will dissect Google’s recently introduced CWV and offers hands-on solutions to the most common snags you might encounter while optimizing your site. Having problems with load speed (Largest Content Ful Paint; LCP), interactivity (First Input Delay; FID) or visual stability (Cumulative Layout Shift; CLS)? With often surprising results from the Peak Ace test lab, Bastian shows you how to get your optimization back on track.Deep-Diving Into Google’s Core Web VitalsBastian Grimm
10:50 - 11:00Q&A
10:10 - 10:30Paid social is changing. It's time to adjust your strategy with fresh tactics to increase revenue in 2021.Garrett Mehrguth will break down actionable ways to utilize LinkedIn, direct response advertising, aligned financial modeling, and more to stop wasting time and spend and start obtaining the leads you strive for.Making Paid Social Work for Lead Generation in 2021Garrett Mehrguth
10:30 - 10:50Generating leads through PPC is one thing, but generating high quality leads is a totally different beast. In this session, Michelle Morgan will discuss PPC strategies to improve your lead quality by crafting your messaging and focusing budget in areas where higher quality leads are coming through.How to Generate Better Quality Leads through PPCMichelle Morgan
10:50 - 11:00Q &A
10:10 - 10:30Creating success on Facebook can be like a frustrating game of cat and mouse. The constant changes are overwhelming. Many marketers feel like giving up on Facebook altogether at times. Yet, the passion for the world’s #1 social network has never wavered in Mari Smith's almost fourteen years of being the leading Facebook marketing expert. Using proven methodologies that she and her clients implement regularly, it’s perfectly possible to get epic results completely organically, or even with a very nominal budget, especially when you emphasize video. Mari will share those tactics and strategies with you in this dynamic session.How To Ensure Your Facebook Video Content Generates Quality LeadsMari Smith
10:30 - 10:50Content Strategy SessionAndy Crestodina
10:50 - 11:00Q &A
10:10 - 10:30Jenn Mathews will be covering where companies try to fit SEO today (Marketing, Product, etc) and where she believes it should sit. In that she'll be working in some of the struggles SEOs face in large orgs to get work done and recommend using data as well as establishing a SME program across the org.Where Does SEO Fit?Jenn Mathews
10:30 - 10:50One of the hardest parts of Enterprise SEO is getting buy-in from all of the right players within the organization. Having your SEO team working perfectly with your content and web teams is far and away the most important part of the equation but often the one that is hardest to make a reality. In this talk, Patrick Reinhart will discuss how to get all three of these teams talking and working together and unlock the full potential of your SEO program.Why Getting SEO, Content, and Web on the Same Page Is Critical to SEO SuccessPatrick Reinhart
10:50 - 11:00Q &A
11:00 - 11:50
2020 was a year that put search engines to the ultimate test. In light of rampant misinformation, political turmoil, and drastic shifts in consumer behavior as well as the global economy, how did search engines respond? Google, Bing, and the other major search engines have emphasized the importance of consistently returning high-quality, relevant, accurate, and trustworthy content; but with so many unprecedented challenges, how well did they do in meeting that goal? In this talk, Lily Ray will discuss the significant shifts that took place in SEO in 2020, particularly related to the increased importance of E-A-T. She will also review many of the new features Google rolled out throughout 2020, and which ones are worth adopting for your SEO strategy.Keynote: How 2020 Changed the Course of SEO in 2021
11:50 - 12:10
Networking Break
11:50 - 12:10Panel: Ask a SEOJohn Shehata, Upasna Gautam
11:50 - 12:10Ask a PPCAmy Bishop
11:50 - 12:10Panel: Ask a Content ExpertGisele Navarro, Shama Hyder
11:50 - 12:10Ask an Enterprise ExpertPatrick Kajirian
12:10 - 1:00
With the launch of Core Web Vitals and Google’s upcoming page experience algorithm update in 2021, site speed and user experience have become more important than ever for your digital strategy. In this session, Alexis Sanders and Rachel Costello will explain how these updates will affect the search landscape, as well as showing exactly what you need to do to prepare.Panel: Future of Speed & Performance: Your Core Web Vitals Strategy
12:10 - 12:30Performance can make or break a website, but how can you quantify that? In this session we will look at the Core Web Vitals as a way to measure performance on the web. Specifically, Martin Splitt will go through the history of web performance measurements, where the new metrics come from, and how they are measured.Core Web Vitals – Why, What and How?Martin Splitt
12:30 - 12:50Bill Slawski will share a review of information about query dependent and query independent signals that determine how answers might be selected, including context-based information.Answer Scores: How Featured Snippet Answers are ChosenBill Slawski
12:50 - 1:00Q&A
12:10 - 12:30As we gear up for 2021, make sure your Facebook & Instagram campaigns are built to captivate prospects throughout the entire buyer journey. Amy Bishop will help you bulletproof your strategy by continually testing new ways to engage and convert prospects.In this presentation, you will learn:- How to integrate multiple campaigns into one overarching strategy- How to create a framework to collect and analyze the data to identify what’s working and what isn’t- Testing opportunities to engage and reengage prospects at each stageHow to Engage Users and Continually Test at Every Stage of the Buying FunnelAmy Bishop
12:30 - 12:50Through the onset of a global pandemic, civil unrest, and an election, as advertisers and consumers, we swam through the uncharted territory that was 2020. Now with the emergence of the new year, comes new opportunities. Akvile DeFazio will explore unique audiences and creative tactics that can further help you level up your forthcoming B2B and B2C Facebook and Instagram Ads campaigns.During this presentation, you will learn:- How to effectively use native and custom audiences to target users at various parts of the funnel- Methods of leveraging weather-based targeting and compliant workarounds for CCPA- Tactics to elevate your ROAS through designing conversion-minded creativesHow to Leverage Innovative Audience Targeting & Creative Tactics Akvile DeFazio
12:50 - 1:00Q &A
12:10 - 12:30In this session, you will learn about the value you can get from your very own and already written content. Whether it is content pruning or re-optimizing it to rank once more, Anna Crowe will walk through why it works, how well it works, and how to find the content to re-optimize.Making the Most From Your Existing Content OnlineAnna Crowe
12:30 - 12:50What really is a "trust" factor in these unpredictable times? How heavy of a role does content creation play? What's trending in terms of value and building rapport with our audience right now? ...Also, will TikTok last and should I be using it for my business?Julia McCoy has answers on all these questions for you! She's exploring this and more in her in-depth session on content strategy techniques that will last in 2020 and beyond. This is a don't-miss session for every marketer and brand publisher!5 Content Strategy Techniques that Are Trending for 2020 and Will Stick AroundJulia McCoy
12:50 - 1:00Q &A
12:10 - 12:30Legal missteps can easily cost a company hundreds of thousands of dollars in legal costs and fines. Most of the time these problems are foreseeable and avoidable. Ruth Carter will provide valuable information for avoiding problems related to ADA accessibility, intellectual property infringement, and privacy via your websites. How to Avoid the Most Costly Legal MistakesRuth Carter
12:30 - 12:50When schools and businesses closed due to COVID-19, the public turned to the web for supplies, services, education, information, and access to their jobs. What they discovered were websites and apps they could not use. Subsequently, lawsuits were filed and new laws went into effect. In this session, learn from Kim Krause Berg the top reasons why websites attract accessibility complaints, how to protect your business from ADA lawsuits, and ethical accessibility practices.The Emergency Guide to Website Accessibility ComplianceKim Krause Berg
12:50 - 1:00Q &A
1:00 - 1:50
You have been sitting on a pile of keyword, snippet, and competitor data for years! Google is taking it away, but there's still a lot you can do with it. In this presentation, Wil Reynolds will show you how to turn that data into insights that will help your organization make decisions faster, with less ego and more precision.Keynote: SEO to Growth: How to use your siloed search data to help your company understand your customer better than ever
1:50 - 2:10
Networking Break
1:50 - 2:10Panel: Ask a SEOAdam Riemer, Joe Hall
1:50 - 2:10Panel: Ask a PPC ExpertNavah Hopkins, Mark Irvine
1:50 - 2:10Panel: Ask a Content ExpertRaj Nijjer, Fajr Muhammad
1:50 - 2:10Ask a LawyerRuth Carter
2:10 - 3:00
2:10 - 2:30How do you diagnose the cause of a drop in Google organic traffic? In this session, Marie Haynes will share intermediate to advanced strategies she and her team of site auditors use in order to determine why traffic has dropped, and whether recovery of that traffic is possible.How to diagnose the cause of a drop in Google organic trafficMarie Haynes
2:30 - 2:50SEO tasks like adding links is easy when you're on a CMS hosting a handful of pages, but enterprise SEO needs scale, structure and buy-in to provide the returns meaningful enough to achieve ROI that matters. In this talk, Jackie Chu will teach you how she's automated everything from content workflows to tech SEO work at companies of scale.Scaling SEO for the EnterpriseJackie Chu
2:50 - 3:00Q&A
2:10 - 2:30PPC and SEO often operate in a silo, which means important lessons are learned twice, functional differences cause in-fighting instead of brand collaboration and cohesion, and practitioners are left with very little empathy for how to evolve beyond "their lane".Instead of pitting departments against each other, or ignoring a marketing channel entirely, it's time to get PPC and SEO winning together.In this data driven and actionable session, Mark Irvine and Navah Hopkins will:- Unpack the main points of contention, including: design and page layout, attribution, and domain configuration.- Learn how to work together instead of competing via: search term analysis, analytics conversion paths and segments, and content ideation- Review workflows and opportunities for collaboration between PPC and SEO departments.This session is ideal for a brand manager who has to balance both PPC and SEO, PPC-first agencies/practitioners who need to collaborate with their SEO colleagues.PPC & SEO Winning TogetherMark Irvine
2:50 - 3:00Q &A
3:00 - 3:50
Keynote 3Britney Muller
3:50 - 4:00
Close
4:00 - 5:00
Entertainment/Networking
4:00 - 5:00
Networking Break 3
Time (ET)Main StageSEOPPC/Paid Social
08:00 - 08:10Welcome
08:10 - 10:00Masterclass Trainer: Keith GoodeMasterclass Trainer: PPC Sponsor
10:00 - 10:20SEO NetworkingPPC Networking
10:20 - 12:10Masterclass Trainer: Keith GoodeMasterclass Trainer: PPC Sponsor
12:10 - 12:40
Open Networking
12:40 - 02:30Masterclass Trainer: SEO SponsorMasterclass Trainer: Amy Bishop
02:30 - 02:50SEO NetworkingPPC Networking
02:50 - 04:40Masterclass Trainer: SEO SponsorMasterclass Trainer: Amy Bishop
04:40 - 04:50Close
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SEJ eSummit: Virtual Conference
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Ticket prices range from $50 to $350 and the earlier you register, the more $$$ you save. We’re offering special rates for 501(c)(3)s and for groups of 4 or more. For ticket inquiries, email delisa@searchenginejournal.com

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FAQ

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    Who should attend SEJ eSummit?

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    • SEO professionals
    • Paid search professionals
    • CMOs
    • Digital strategists
    • Content strategists
    • Social media professionals
    • Agency folks with enterprise clients
    • Anyone involved in, or planning major digital initiatives

    Sessions are tailored for career digital marketers with 5-10 years of experience.

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    How much does it cost to attend SEJ eSummit?

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    Ticket prices range from $50 to $350 and the earlier you register, the more $$$ you save. We’re offering special rates for 501(c)(3)s and for groups of 4 or more. For ticket inquiries, email delisa@searchenginejournal.com.

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    What does my ticket include?

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    Day 1 Conference & Day 2 Masterclass tickets include access to all speaker sessions, keynotes, live Q&A opportunities, masterclass training sessions, 1:1 video networking, virtual expo booths where you can access special offers from sponsors, as well as access to recorded presentations, slide decks, and other post event resources.
     
    Day 1 Conference only tickets will get access to all Day 1 conference content and resources (keynotes, sessions, Q&A, networking, expo) but not the Day 2 masterclass content.
     
    Day 2 Masterclass only tickets will get access to all Day 2 masterclass content and resources (advanced training, exercises, Q&A, matched networking, expo) but not the Day 1 conference content.

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    Why should I join a Masterclass?

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    SEJ eSummit’s SEO & PPC masterclasses will help you understand the best strategies and tools to meet your business goals and address challenges. You will also have the opportunity to ask the industry’s best practitioners your questions, gain clarification, and obtain valuable peer and mentor support. Each class includes extensive pre-recorded video content, interactive assignments, live Q&A, and community networking.

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    Where will SEJ eSummit be hosted?

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    SEJ eSummit will be held entirely online via Hopin, a live virtual events platform that allows professional communities to learn, interact, and connect with peers from anywhere in the world.

    SEJ eSummit has been meticulously planned to simulate a true conference experience for attendees which could not have been possible without a tool like Hopin. We’re excited to bring you a conference experience that includes all the typical ingredients you’ve come to expect from an in-person event including actionable education, industry connections, and information on tools and services.

  • icon

    How can I get the most out of my Hopin experience?

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    Hopin is intuitive and simple to use. To better understand how you can make the most of it as an attendee, we encourage you to visit the Hopin support center.

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    How do I know I registered correctly?

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    After completing the registration form and hitting the checkout button, you will be prompted to sign up for a Hopin account or login to your existing Hopin account. When done, you’ll receive an email confirmation from Search Engine Journal saying “You’re in”! Keep your login credentials handy to login to the event the day of.

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    Which browser works best with Hopin?

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    The latest versions of Chrome or Firefox guarantee the best experience. Please avoid Brave, Safari, Microsoft Internet Explorer or Edge since these browsers lack the modern web technologies support necessary for online events to run in a web browser.

    Mobile browsers: Safari on iOS and Google Chrome on Android.

    Check out the browser compatibility guide.

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    How do I know I registered correctly?

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    After completing the registration form and hitting the checkout button, you will be prompted to sign up for a Hopin account or login to your existing Hopin account. When done, you’ll receive an email confirmation from Search Engine Journal saying “You’re in”! Keep your login credentials handy to login to the event the day of.

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    Why do I need to create a Hopin profile?

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    Think of your profile as your conference name badge. Once you’re registered with Hopin, you can login there and create your profile. Spruce it up by adding your headshot, location, what you do, your website, LinkedIn profile, Twitter handle, and a brief bio. Having a complete profile will serve you when networking with other attendees and connecting with speakers and moderators in chat.

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    What will the day be like?

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    The day will run from 10:00am to 4:00pm EST (7:00am to 1:00pm PST) with plenty of breaks for networking and booth exploration.

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    What will the content be like?

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    Content is tailored for advanced digital marketers in the trenches of SEO, paid search, social media, and content marketing.

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    Is SEJ eSummit a live event?

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    Aside from recording keynotes and speaker presentations in order to avoid any technical issues and to ensure a polished delivery for attendees, SEJ eSummit will be a live event. Speakers will be taking questions from the audience in real time and will stick around throughout the day for networking and chat engagements. Expo booth activities and workshops will be 100% live.

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    Will sessions be available to watch later?

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    Keynotes and speaker presentations will be available to watch one week after the live event for attendees.

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    What will the networking component be like?

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    Networking will be a 1:1 video chat experience. Upon entering the networking space, you will be greeted with a button that reads “Are You Ready?”. Once you click that button, the Hopin platform will match you with another eSummit attendee. You two will have ten minutes to get to know each other and exchange contact information before moving on to your next connection. You may leave the networking session at any time by clicking on the “Leave” button in the top right corner of the screen. If you have any issues during your networking session, then you can flag your experience within the Hopin platform and a team member will be there to assist you immediately.

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    Can I attend SEJ eSummit via my smartphone or tablet?

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    Yes, you may attend SEJ eSummit via your smartphone or tablet, but with limited functionality. In case the mobile device is the only you have, please check to use Safari on iOS and Google Chrome on Android.

    For the full experience we encourage you to join via desktop. Currently, using the latest versions of Google Chrome or Mozilla Firefox on your laptop or computer guarantees the best experience.

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    How can I keep track of the speakers, Q&As, workshops, and live activity sessions I want to see?

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    We suggest that you plan out your day beforehand. You can do this easily via the SEJ eSummit event page on Hopin. Simply scroll through the schedule and click the calendar icon next to the events you don’t want to miss.

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    How do I access special offers exclusive to attendees?

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    All participating sponsors will have a booth in the expo hall. You may access any special offers in the booths at any time throughout the day.

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    What is the Code of Conduct for the event?

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    We look forward to making SEJ eSummit attendees a safe place to learn and network with industry peers. To make clear what is expected of all attendees, please review our Code of Conduct. Thank you for helping to make this a welcoming, friendly space!

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    How do I report an incident that occurred during the event?

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    If you have been involved in or have witnessed an incident that violates our Code of Conduct, immediately flag the problem attendee by clicking “Report User” via their Hopin profile, then use our confidential reporting form to let event organizers know immediately. Share as much information as you can to help us make a thorough investigation of the incident.

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    How do I become an SEJ eSummit sponsor?

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    To learn more about how your company can be a featured sponsor, email our Director of Sales, Jessica Cromwell at jessica@alphabrandmedia.com

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    Who can I contact with questions not addressed here?

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    If you have additional questions about SEJ eSummit that were not answered in this FAQ, please send an email to our Event Coordinator, Delisa Johnson at delisa@searchenginejournal.com.