January 12-13, 2021
WHY ATTEND?
LEARN.CONNECT.SUCCEED.
Register now for Search Engine Journal’s eSummit, an advanced virtual conference for SEO and digital marketing professionals. You’ll get actionable tips, insights, and inspiration from amazing speakers. Learn the latest and greatest trends, topics, tactics, and strategies in SEO, PPC, social media, and content marketing.
Buy Access
Access recordings and slides from eSummit keynotes, presentations and master classes.
What to Expect
Brought to you by the team behind Search Engine Journal, this educational experience is designed to give you essential and practical insights and advice focused on your learning and development.
- Be the first to know about new industry trends that impact SEO, PPC, content, and digital marketing.
- Connect and learn with industry leaders who will be sharing best practices and advice to drive traffic, leads, and sales
- Engage and build winning enterprise search and content strategies with like-minded professionals for 2021 success
- Get ahead of your competition and sharpen your personal and professional skills in terms of search performance and digital Share of Voice
Get ready for a two-day search fest full of new strategies, tactics, and actionable tips from an impressive list of world-class speakers!
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Inspiring keynotes and expert panel discussions
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All focus on what’s happening now and learning how to prepare for the future across SEO, paid search, and digital marketing.
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Break-out learning tracks
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All sessions include future trends, case studies, and actionable takeaways that you cannot find anywhere else.
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Advanced SEO and PPC Master Classes
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Get hands-on, in-depth training in SEO and PPC by the industry’s best practitioners. Each class includes educational pre-recorded video content, interactive assignments, live Q&A, and community networking. Learn more!
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Real-time Q&A
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You’ll have an exclusive opportunity to get answers to your hottest questions LIVE from experienced marketers.
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One-on-one networking with industry experts and peers
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A unique virtual experience technically architected to develop and grow connections with industry peers who share similar interests.
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Virtual Expo Hall
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Check out virtual booths, where you can learn about helpful products, technology, and services from sponsors and get special offers.
Experience all of this and more from the comfort of your home or office! That means NO cost for travel, hotels, or expensive meals.
Providing you with an unlimited value, the SEJ eSummit is a large investment we make in the community and your success. Only minimal fees apply so we can deliver the speakers and experience you deserve.
SPEAKERS
EXPERIENCED SEARCH AND DIGITAL MARKETERS
Learn new strategies and get actionable takeaways from a fantastic line up of over 50 world-class speakers. All our experts are prepared to give you the latest insights and tips for success in 2021.
All authorities in their own right, speakers include leading SEO professional Lily Ray, Jackie Chu of Uber, Martin Splitt from Google, industry veteran Keith Goode, and so many more greats! Get ready to learn and be entertained.
What You’ll Learn
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SEO Stage
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In the SEO track, you will hear strategies, see best practices, and engage in peer-to-peer discussions with other successful SEO professionals on the topics that are critical to your success.
- What is new with the introduction of Google’s Core Web Vitals.
- How to improve SEO with Core Web Vitals and build an Enterprise SEO mindset.
- Why and how are Featured Snippet Answers chosen.
- How to diagnose the cause of a drop in Google organic traffic and how to fix it.
- What distinguishes enterprise SEO from standard SEO.
- How to get buy-in for your enterprise SEO efforts.
- How automation can help you scale SEO in 2021 and where it helps best.
Got questions about SEO? Ask our experts! During the live Ask a SEO sessions, our experts will answer as many questions as possible.
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Paid Social & PPC Stage
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In the PPC track, you will hear strategies, see best practices, and engage in peer-to-peer discussions with other successful paid search and social media marketers on the critical topics to your success.
- What is new for 2021 in PPC and Paid Social and how the landscape is changing.
- How to make Paid Social work better for lead generation.
- How to utilize LinkedIn and direct response advertising to save time and drive leads.
- What PPC strategies in 2020 were proven to be the best and how to generate more leads in 2021.
- How best to utilize Facebook and Instagram Ads in 2021 with creative targeting and tactics.
- How to leverage innovative audience targeting and creative tactics to improve conversion.
- What data and tools you can use to understand where to focus your PPC and SEO efforts.
- How to use PPC to help you with your SEO, align efforts and improve results from both.
Got questions about PPC? Ask our experts! During the live Ask a PPC session, our experts will answer as many questions as possible.
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Content Strategy Stage
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In the Content track, you will hear strategies, see best practices, and engage in peer-to-peer discussions with other successful content marketers on the topics that are critical to your success.
- What’s trending in terms of value and building rapport with audiences right now and in 2021.
- What and where are key areas to focus content strategies and how to ensure content converts.
- How to ensure you get in front of the right audience and drive impact across the marketing funnel.
- What strategies and tactics will work best to repurpose and promote content in 2021.
- How to improve your current content and improve traffic and conversion rates.
- How to ensure your Facebook video content generates more quality leads.
- How and if you should be using TikTok for your business.
Got questions about Content? Ask our experts! During the live Ask a Content expert session, our experts will answer as many questions as possible.
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Enterprise SEO & Compliance Stage
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In the compliance and Enterprise SEO track, you will hear strategies, see best practices, and engage in peer-to-peer discussions with other successful enterprise search marketers on the topics that are critical to your success.
- Where Enterprise SEO sits in an organization.
- How to overcome the most common Enterprise SEO challenges in 2021.
- How to get work done in a large organization with multiple stakeholders.
- When and where to use data across your organization for a cross-functional SME program.
- How to get SEO, content, and website managers to better work together on a common goal.
- How to get Enterprise SEO buy-in from all of the right players within your organization in 2021.
- What costly legal pitfalls you avoid such as ADA accessibility fines.
- How to protect your Intellectual Property and your customers privacy in 2021.
Got questions about Enterprise SEO? Ask our experts! During the live Ask a Enterprise SEO sessions, our experts will answer as many questions as possible
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Ask a Lawyer
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Got legal questions about some aspect of digital marketing? Ask an actual lawyer! In this live session, our expert will answer as many questions as possible.
AGENDA
The SEJ eSummit virtual conference is a 2-day educational experience featuring experts in SEO, paid search, social media, and content marketing. Both days feature intimate training opportunities, keynotes, first-run presentations, and face-to-face networking with industry peers.
Day 1 (January 12, 2021) – The Conference Experience:
- Get first-hand insights on actionable tactics and strategies for SEO, PPC and paid search, content marketing, enterprise SEO, and accessibility.
- Gain exclusive access to keynote and track presentations, live panels, live Q&A, and face-to-face networking.
- Take a break from work and learn a new wellness or life skill.
Day 2 (January 13, 2021) – The Master Class Experience:
- In this SEO Master Class, Keith Goode, Sr. SEO Strategist at IBM will walk you through advanced tactics in technical SEO, content and building authority, as well as teach you how to prioritize work, plan and execute strategies and report on your successes like a pro.
- In this PPC Master Class, Amy Bishop, Owner & Digital Marketing Consultant at Cultivative will be covering a broad array of topics including: designing a paid search strategy, implementing and measuring multi-channel campaigns, how to audit campaign performance, advanced remarketing techniques, and more!
Click on each session below to learn more!
| Time (ET) | Main Stage | SEO | PPC/Paid Social | Content Strategy | Enterprise SEO & Compliance | Expo | Work/Life Balance |
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| 10:00 - 10:10 |
Welcome: Loren, Brent, Danny, Jenise
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| 10:10 - 11:00 |
SEJ founder Loren Baker, B2B SEO expert Izzi Smith, along with moderator SEJ Executive Editor Danny Goodwin, will discuss long overdue changes, worthwhile prevailers, and meaningful additions to your SEO and digital marketing strategies for 2021. Loren and Izzi can’t wait to share their predictions of what will be important and what might be just a shiny trend that isn’t worth your time. They'll be taking your questions in real-time in this live and interactive panel.
Panel: What Will 2021 Bring for SEO?
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10:10 - 10:30
Bartosz Goralewicz takes a hands-on, enterprise mindset approach to optimizing Core Web Vitals. Join to see how Bartosz edits the code of the world's most popular websites to obliterate their code debt.
No More Theory: Web Vitals – A Look Under the Hood of Real Brands
10:30 - 10:50
In his talk, Bastian Grimm will dissect Google’s recently introduced CWV and offers hands-on solutions to the most common snags you might encounter while optimizing your site. Having problems with load speed (Largest Content Ful Paint; LCP), interactivity (First Input Delay; FID) or visual stability (Cumulative Layout Shift; CLS)? With often surprising results from the Peak Ace test lab, Bastian shows you how to get your optimization back on track.
Deep-Diving Into Google’s Core Web Vitals
10:50 - 11:00Q&A
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10:10 - 10:30
Generating leads through PPC is one thing, but generating high quality leads is a totally different beast. In this session, Michelle Morgan will discuss PPC strategies to improve your lead quality by crafting your messaging and focusing budget in areas where higher quality leads are coming through.
How to Generate Better Quality Leads through PPC
10:30 - 10:50
Paid social is changing. It's time to adjust your strategy with fresh tactics to increase revenue in 2021.Garrett Mehrguth will break down actionable ways to utilize LinkedIn, direct response advertising, aligned financial modeling, and more to stop wasting time and spend and start obtaining the leads you strive for.
Making Paid Social Work for Lead Generation in 2021
10:50 - 11:00
Q &A
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10:10 - 10:30
Creating success on Facebook can be like a frustrating game of cat and mouse. The constant changes are overwhelming. Many marketers feel like giving up on Facebook altogether at times. Yet, the passion for the world’s #1 social network has never wavered in Mari Smith's almost fourteen years of being the leading Facebook marketing expert. Using proven methodologies that she and her clients implement regularly, it’s perfectly possible to get epic results completely organically, or even with a very nominal budget, especially when you emphasize video. Mari will share those tactics and strategies with you in this dynamic session.
How To Ensure Your Facebook Video Content Generates Quality Leads
10:30 - 10:50
Obviously, it’s not linear. So the idea of a “funnel” is never totally valid, but funnels are extremely useful models for approaching optimization. In this session, Andy Crestodina gets into specific and practical ways to support the three funnel stages with content. Having a great piece of content is not enough. To make your content shine and accomplish business goals, you need to create a content marketing funnel, find out the most suitable content for each stage, get your content in front of the right audience, and make sure the funnel works.
Laser-Focused Content Strategy: 9 Legit Ways to Drive Impact at Every Stage of the Funnel
10:50 - 11:00Q &A
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10:10 - 10:30
Jenn Mathews will be covering where companies try to fit SEO today (Marketing, Product, etc) and where she believes it should sit. In that she'll be working in some of the struggles SEOs face in large orgs to get work done and recommend using data as well as establishing a SME program across the org.
Where Does SEO Fit?
10:30 - 10:50
What do the most successful enterprise organizations have in common? Agility. The faster you move and iterate the better your results will be. Take a look in the mirror and ask yourself, “Am I in an agile organization when it comes to SEO or not?” and more importantly, what are you doing about it? This talk will explore the challenges over 80% of enterprise organizations face when it comes to speed and how to solve for them.
Agility Is The New Black - How Agile Is Your Enterprise Organization?
10:50 - 11:00Q &A
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| 11:00 - 11:50 |
2020 was a year that put search engines to the ultimate test. In light of rampant misinformation, political turmoil, and drastic shifts in consumer behavior as well as the global economy, how did search engines respond? Google, Bing, and the other major search engines have emphasized the importance of consistently returning high-quality, relevant, accurate, and trustworthy content; but with so many unprecedented challenges, how well did they do in meeting that goal? In this talk, Lily Ray will discuss the significant shifts that took place in SEO in 2020, particularly related to the increased importance of E-A-T. She will also review many of the new features Google rolled out throughout 2020, and which ones are worth adopting for your SEO strategy.
Keynote: How 2020 Changed the Course of SEO in 2021
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| 11:50 - 12:10 |
Networking Break
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11:50 - 12:10
Got questions about SEO? Ask our experts! During the live Ask a SEO sessions, our experts will answer as many questions as possible.
Panel: Ask an SEO
Upasna Gautam, John Shehata
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11:50 - 12:10
Got questions about PPC? Ask our experts! During the live Ask a PPC sessions, our experts will answer as many questions as possible.
Ask a PPC
Amy Bishop
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11:50 - 12:10
Got questions about Content? Ask our experts! During the live Ask a Content expert sessions, our experts will answer as many questions as possible.
Panel: Ask a Content Expert
Shama Hyder
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11:50 - 12:10
Got questions about Enterprise SEO? Ask our experts! During the live Ask a Enterprise SEO sessions, our experts will answer as many questions as possible.
Ask an Enterprise Expert
Patrick Kajirian
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11:50 - 12:10
Join Michael Johnson from Page One Power as he reviews the pitfalls that prevent brands from getting their content to rank, all through the lens of Michael Scott & The Office.
There will be actionable takeaways for you, including: 1.How to do better keyword research to inform your content strategy 2.How to improve the on-page optimization of your content 3.And how to earn quality backlinks with your content. Be Feared and Loved: Ranking Content the Michael Scott Way Michael Johnson, Page One Power
11:50 - 12:10
Hear from Ashby Addiss, Sales Enablement Manager, at CallRail as she provides tips outlining how you can level up your marketing attribution and gain insights into ROI so you can market better and spend smarter. This session is perfect for marketers who rely on inbound leads to measure success and want more visibility into their calls, forms, and chats.
Make the Most of Your Marketing with CallRail by Ashby Addiss
Ashby Addiss, CallRail
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11:50 - 12:10
Learn my techniques for staying driven, sane and mentally agile.
How To Create a Goal-driven Mindset Without Going Insane
Dixon Jones
11:50 - 12:10
Explore how changing your head space unlocks your mind, bringing success and solving problems.
Find Balance, Find Sanity: Yoga For Your Mind
Duane Forrester
11:50 - 12:10
Breathing in an intentional way can aid in improved quality of life; helping lower stress, decrease blood pressure, improve sleep and more.
Mindful Self-Care in Digital Times: EXHALE with SLHayes
Shanta Hayes
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| 12:10 - 1:00 |
With the launch of Core Web Vitals and Google’s upcoming page experience algorithm update in 2021, site speed and user experience have become more important than ever for your digital strategy. In this session, Alexis Sanders and Rachel Costello will explain how these updates will affect the search landscape, as well as showing exactly what you need to do to prepare.
Future of Speed & Performance: Your Core Web Vitals Strategy
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12:10 - 12:40
Performance can make or break a website, but how can you quantify that? In this session we will look at the Core Web Vitals as a way to measure performance on the web. Specifically, Martin Splitt will go through the history of web performance measurements, where the new metrics come from, and how they are measured.
Core Web Vitals – Why, What and How?
12:40 - 1:00Q&A
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12:10 - 12:30
As we gear up for 2021, make sure your Facebook & Instagram campaigns are built to captivate prospects throughout the entire buyer journey. Amy Bishop will help you bulletproof your strategy by continually testing new ways to engage and convert prospects.
How to Engage Users and Continually Test at Every Stage of the Buying Funnel
12:30 - 12:50
Through the onset of a global pandemic, civil unrest, and an election, as advertisers and consumers, we swam through the uncharted territory that was 2020. Now with the emergence of the new year, comes new opportunities. Akvile DeFazio will explore unique audiences and creative tactics that can further help you level up your forthcoming B2B and B2C Facebook and Instagram Ads campaigns.
How to Leverage Innovative Audience Targeting & Creative Tactics
12:50 - 1:00Q &A
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12:10 - 12:30
In this session, you will learn about the value you can get from your very own and already written content. Whether it is content pruning or re-optimizing it to rank once more, Anna Crowe will walk through why it works, how well it works, and how to find the content to re-optimize.
Making the Most From Your Existing Content Online
12:30 - 12:50
What really is a "trust" factor in these unpredictable times? How heavy of a role does content creation play? What's trending in terms of value and building rapport with our audience right now? ...Also, will TikTok last and should I be using it for my business?
Julia McCoy has answers on all these questions for you! She's exploring this and more in her in-depth session on content strategy techniques that will last in 2020 and beyond. This is a don't-miss session for every marketer and brand publisher!
4 Trending Content Strategy Techniques to Try in 2021
12:50 - 1:00Q &A
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12:10 - 12:30
Legal missteps can easily cost a company hundreds of thousands of dollars in legal costs and fines. Most of the time these problems are foreseeable and avoidable. Ruth Carter will provide valuable information for avoiding problems related to third-party contracts, intellectual property infringement, and privacy via your websites.
How to Avoid the Most Costly Legal Mistakes
12:30 - 12:50
When schools and businesses closed due to COVID-19, the public turned to the web for supplies, services, education, information, and access to their jobs. What they discovered were websites and apps they could not use. Subsequently, lawsuits were filed and new laws went into effect. In this session, learn from Kim Krause Berg the top reasons why websites attract accessibility complaints, how to protect your business from ADA lawsuits, and ethical accessibility practices.
The Emergency Guide to Website Accessibility Compliance
12:50 - 1:00Q &A
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| 1:00 - 1:50 |
You have been sitting on a pile of keyword, snippet, and competitor data for years! Google is taking it away, but there's still a lot you can do with it. In this presentation, Wil Reynolds will show you how to turn that data into insights that will help your organization make decisions faster, with less ego and more precision.
Keynote: SEO to Growth: How to use your siloed search data to help your company understand your customer better than ever
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| 1:50 - 2:10 |
Networking Break
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1:50 - 2:10
Got questions about SEO? Ask our experts! During the live Ask a SEO sessions, our experts will answer as many questions as possible.
Panel: Ask a SEO
Adam Riemer, Joe Hall
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1:50 - 2:10
Got questions about PPC? Ask our experts! During the live Ask a PPC sessions, our experts will answer as many questions as possible.
Panel: Ask a PPC Expert
Navah Hopkins
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1:50 - 2:10
Got questions about Content? Ask our experts! During the live Ask a Content expert sessions, our experts will answer as many questions as possible.
Panel: Ask a Content Expert
Kaleigh Moore, Raj Nijjer
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1:50 - 2:10
Got legal questions about some aspect of digital marketing? Ask an actual lawyer! In this live session, our expert will answer as many questions as possible.
Ask a Lawyer
Ruth Carter
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1:50 - 2:10
How To Do Link Building For YMYL Categories and When Not To.
1.What is it 2.How to evaluate prospects 3.Tactics to use E-A-T For Link Building Kevin Rowe, PureLinq
1:50 - 2:10
Hear from Ashby Addiss, Sales Enablement Manager, at CallRail as she provides tips outlining how you can level up your marketing attribution and gain insights into ROI so you can market better and spend smarter. This session is perfect for marketers who rely on inbound leads to measure success and want more visibility into their calls, forms, and chats.
Make the Most of Your Marketing with CallRail by Ashby Addiss
Ashby Addiss, CallRail
1:50 - 2:10
Join Jim Boykin in this can't-miss live Q&A session taking content creation, content marketing, and link building questions from the SEJ eSummit audience. Plus, Jim will share his top SEO insights for 2021 and lessons learned from leading Internet Marketing Ninjas during the past 22 years. You'll walk away with a better understanding of how content and links can grow your SEO visibility along with answers to questions that can make a direct impact on your business.
Live Q&A with Jim Boykin of Internet Marketing Ninjas
Jim Boykin, Internet Marketing Ninjas
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1:50 - 2:10
There’s plenty to do in the garden in January. Learn about winter garden projects, how raise chickens for eggs, and how to prep for 2021.
Winter Gardening Basics
Dan Leibson & Rachel Anderson
1:50 - 2:10
After this workshop, you'll be able to define a topic, seek opportunities, craft a proposal, and become a respected and confident speaker.
Women in Tech: Become a Conference Speaker
Upasna Gautam
1:50 - 2:10
Join me for a journey into the land of delicious, delectable treats that are easy to make and good for you. Deliciousness minus the guilt!
Guilt-free Goodies
Darlene Johnson
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| 2:10 - 3:00 |
2020 featured quite a few plot twists in the world of digital advertising, and the pandemic was only the beginning. The Marketing O'Clock team will discuss (and rant quite a bit about) all the 2020 ad platform changes that have them rolling their eyes. They'll also review new features and tools that have them feeling more optimistic for 2021. You'll learn creative strategies for dealing with the bad and embracing the good in your accounts.
Marketing O'Clock Live: The Biggest Digital Ad Shake Ups in 2020 & How To Set Yourself Up for Success in 2021
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2:10 - 2:30
How do you diagnose the cause of a drop in Google organic traffic? In this session, Marie Haynes will share intermediate to advanced strategies she and her team of site auditors use in order to determine why traffic has dropped, and whether recovery of that traffic is possible.
How to diagnose the cause of a drop in Google organic traffic
2:30 - 2:50
SEO tasks like adding links is easy when you're on a CMS hosting a handful of pages, but enterprise SEO needs scale, structure and buy-in to provide the returns meaningful enough to achieve ROI that matters. In this talk, Jackie Chu will teach you how she's automated everything from content workflows to tech SEO work at companies of scale.
Scaling SEO for the Enterprise
2:50 - 3:00Q&A
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2:10 - 2:40
PPC and SEO often operate in a silo, which means important lessons are learned twice, functional differences cause in-fighting instead of brand collaboration and cohesion, and practitioners are left with very little empathy for how to evolve beyond "their lane". Instead of pitting departments against each other, or ignoring a marketing channel entirely, Navah Hopkins will share data and actionable tips on how to get PPC and SEO winning together. This session is ideal for a brand manager who has to balance both PPC and SEO, PPC-first agencies/practitioners who need to collaborate with their SEO colleagues.
PPC & SEO Winning Together
2:40 - 3:00Q &A
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| 3:00 - 3:50 |
Learn how to leverage the power of fundamental statistical data science to better uncover rich data insights. No technical skills required! Prepare to add new powerful data science workflows to your toolbox, all of which are available to you (for free!) today. Join this session with Britney Muller to discover top keyword opportunities, custom CTR curves based on a website's data, which SERP features negatively or positively impact your site, and more.
Keynote: Automating Data Insights
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| 3:50 - 4:00 |
Close
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| 4:00 - 5:00 |
Entertainment/Networking
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Networking Break | |||||
| Time (ET) | Main Stage | SEO | PPC/Paid Social | Expo | |
|---|---|---|---|---|---|
| 08:00 - 08:10 | Welcome | ||||
| 08:10 - 10:00 |
In this SEO Master Class, Keith Goode, Sr. SEO Strategist at IBM will walk you through advanced tactics in technical SEO, content and building authority, as well as teach you how to prioritize work, plan and execute strategies and report on your successes like a pro.
Advanced SEO Master Class
Keith Goode
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| 10:00 - 10:20 | Networking |
10:00 - 10:20
Join Michael Johnson from Page One Power as he reviews the pitfalls that prevent brands from getting their content to rank, all through the lens of Michael Scott & The Office.
There will be actionable takeaways for you, including: 1.How to do better keyword research to inform your content strategy 2.How to improve the on-page optimization of your content 3.How to earn quality backlinks with your content Be Feared and Loved: Ranking Content the Michael Scott Way Michael Johnson, Page One Power
10:00 - 10:20
Hear from Ashby Addiss, Sales Enablement Manager, at CallRail as she provides tips outlining how you can level up your marketing attribution and gain insights into ROI so you can market better and spend smarter. This session is perfect for marketers who rely on inbound leads to measure success and want more visibility into their calls, forms, and chats.
Make the Most of Your Marketing
with CallRail by Ashby Addiss Ashby Addiss, CallRail |
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| 10:20 - 12:10 |
In this SEO Master Class, Keith Goode, Sr. SEO Strategist at IBM will walk you through advanced tactics in technical SEO, content and building authority, as well as teach you how to prioritize work, plan and execute strategies and report on your successes like a pro.
Advanced SEO Master Class
Keith Goode |
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| 12:10 - 12:40 |
Networking
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12:10 - 12:40
Hear from Ashby Addiss, Sales Enablement Manager, at CallRail as she provides tips outlining how you can level up your marketing attribution and gain insights into ROI so you can market better and spend smarter. This session is perfect for marketers who rely on inbound leads to measure success and want more visibility into their calls, forms, and chats.
Make the Most of Your Marketing
with CallRail by Ashby Addiss Ashby Addiss, CallRail |
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| 12:40 - 02:30 |
In this PPC Master Class, Amy Bishop, Owner & Digital Marketing Consultant at Cultivative will be covering a broad array of topics including: designing a paid search strategy, implementing and measuring multi-channel campaigns, how to audit campaign performance, advanced remarketing techniques, and more!
Advanced PPC Master Class
Amy Bishop
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| 02:30 - 02:50 |
Networking
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02:30 - 02:50
Description to follow
Make the Most of Your Marketing
with CallRail by Ashby Addiss Ashby Addiss, CallRail |
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| 02:50 - 04:40 |
In this PPC Master Class, Amy Bishop, Owner & Digital Marketing Consultant at Cultivative will be covering a broad array of topics including: designing a paid search strategy, implementing and measuring multi-channel campaigns, how to audit campaign performance, advanced remarketing techniques, and more!
Advanced PPC Master Class
Amy Bishop |
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| 04:40 - 04:50 | Close | ||||
