LEARN.CONNECT.SUCCEED.

All focus on what’s happening now and learning how to prepare for the future across SEO, paid search, and digital marketing.

All sessions include future trends, case studies, and actionable takeaways that you cannot find anywhere else.

Get hands-on, in-depth training in SEO and PPC by the industry’s best practitioners. Each class includes educational pre-recorded video content, interactive assignments, live Q&A, and community networking. Learn more!

You’ll have an exclusive opportunity to get answers to your hottest questions LIVE from experienced marketers.

A unique virtual experience technically architected to develop and grow connections with industry peers who share similar interests.

Check out virtual booths, where you can learn about helpful products, technology, and services from sponsors and get special offers.

In the SEO track, you will hear strategies, see best practices, and engage in peer-to-peer discussions with other successful SEO professionals on the topics that are critical to your success.

• What is new with the introduction of Google’s Core Web Vitals.
• How to improve SEO with Core Web Vitals and build an Enterprise SEO mindset.
• Why and how are Featured Snippet Answers chosen.
• How to diagnose the cause of a drop in Google organic traffic and how to fix it.
• What distinguishes enterprise SEO from standard SEO.
• How to get buy-in for your enterprise SEO efforts.
• How automation can help you scale SEO in 2021 and where it helps best.

Got questions about SEO? Ask our experts! During the live Ask a SEO sessions, our experts will answer as many questions as possible.

In the PPC track, you will hear strategies, see best practices, and engage in peer-to-peer discussions with other successful paid search and social media marketers on the critical topics to your success.

• What is new for 2021 in PPC and Paid Social and how the landscape is changing.
• How to make Paid Social work better for lead generation.
• How to utilize LinkedIn and direct response advertising to save time and drive leads. 
• What PPC strategies in 2020 were proven to be the best and how to generate more leads in 2021.
• How best to utilize Facebook and Instagram Ads in 2021 with creative targeting and tactics.
• How to leverage innovative audience targeting and creative tactics to improve conversion.
• What data and tools you can use to understand where to focus your PPC and SEO efforts.
• How to use PPC to help you with your SEO, align efforts and improve results from both.

Got questions about PPC? Ask our experts! During the live Ask a PPC session, our experts will answer as many questions as possible.

In the Content track, you will hear strategies, see best practices, and engage in peer-to-peer discussions with other successful content marketers on the topics that are critical to your success.

• What’s trending in terms of value and building rapport with audiences right now and in 2021.
• What and where are key areas to focus content strategies and how to ensure content converts.
• How to ensure you get in front of the right audience and drive impact across the marketing funnel.
• What strategies and tactics will work best to repurpose and promote content in 2021.
• How to improve your current content and improve traffic and conversion rates.
• How to ensure your Facebook video content generates more quality leads.
• How and if you should be using TikTok for your business.

Got questions about Content? Ask our experts! During the live Ask a Content expert session, our experts will answer as many questions as possible.

In the compliance and Enterprise SEO track, you will hear strategies, see best practices, and engage in peer-to-peer discussions with other successful enterprise search marketers on the topics that are critical to your success.

• Where Enterprise SEO sits in an organization.
• How to overcome the most common Enterprise SEO challenges in 2021.
• How to get work done in a large organization with multiple stakeholders.
• When and where to use data across your organization for a cross-functional SME program.
• How to get SEO, content, and website managers to better work together on a common goal.
• How to get Enterprise SEO buy-in from all of the right players within your organization in 2021.
• What costly legal pitfalls you avoid such as ADA accessibility fines.
• How to protect your Intellectual Property and your customers privacy in 2021.

Got questions about Enterprise SEO? Ask our experts! During the live Ask a Enterprise SEO sessions, our experts will answer as many questions as possible

Got legal questions about some aspect of digital marketing? Ask an actual lawyer! In this live session, our expert will answer as many questions as possible.

• SEO professionals
• Paid search professionals
• Content strategists
• Social media professionals
• Digital strategists
• CMOs
• Agency people with enterprise clients
• Anyone involved in major digital initiatives with a thirst to learn!

All sessions are tailored for career digital marketers with 5-10 years of experience

Ticket prices range from $50 to $350 and the earlier you register, the more $$$ you save. We’re offering special rates for 501(c)(3)s and for groups of 4 or more. For ticket inquiries, email delisa@searchenginejournal.com.

Day 1 Conference & Day 2 master class tickets include access to all speaker sessions, keynotes, live Q&A opportunities, master class training sessions, 1:1 video networking, virtual expo booths where you can access special offers from sponsors, as well as access to recorded presentations, slide decks, and other post event resources.

Day 1 Conference only tickets will get access to all Day 1 conference content and resources (keynotes, sessions, Q&A, networking, expo) but not the Day 2 master class content.

Day 2 master class only tickets will get access to all Day 2 master class content and resources (advanced training, exercises, Q&A, matched networking, expo) but not the Day 1 conference content.

SEJ eSummit’s SEO & PPC master classes will help you understand the best strategies and tools to meet your business goals and address challenges. You will also have the opportunity to ask the industry’s best practitioners your questions, gain clarification, and obtain valuable peer and mentor support. Each class includes educational pre-recorded video content, interactive assignments, live Q&A, and community networking.

SEJ eSummit will be held entirely online via Hopin, a live virtual events platform that allows professional communities to learn, interact, and connect with peers from anywhere in the world.

SEJ eSummit has been meticulously planned to simulate a true conference experience for attendees which could not have been possible without a tool like Hopin. We’re excited to bring you a conference experience that includes all the typical ingredients you’ve come to expect from an in-person event including actionable education, industry connections, and information on tools and services.

Hopin is intuitive and simple to use. To better understand how you can make the most of it as an attendee, we encourage you to visit the Hopin support center.

The latest versions of Chrome or Firefox guarantee the best experience. Please avoid Brave, Safari, Microsoft Internet Explorer or Edge since these browsers lack the modern web technologies support necessary for online events to run in a web browser.

Mobile browsers: Safari on iOS and Google Chrome on Android.

Check out the browser compatibility guide.

After completing the registration form and hitting the checkout button, you will be prompted to sign up for a Hopin account or login to your existing Hopin account. When done, you’ll receive an email confirmation from Search Engine Journal saying “You’re in”! Keep your login credentials handy to login to the event the day of.

Think of your profile as your conference name badge. Once you’re registered with Hopin, you can login there and create your profile. Spruce it up by adding your headshot, location, what you do, your website, LinkedIn profile, Twitter handle, and a brief bio. Having a complete profile will serve you when networking with other attendees and connecting with speakers and moderators in chat.

The day will run from 10:00am to 4:00pm EST (7:00am to 1:00pm PST) with plenty of breaks for networking and booth exploration.

Content is tailored for advanced digital marketers in the trenches of SEO, paid search, social media, and content marketing.

Aside from recording keynotes and speaker presentations in order to avoid any technical issues and to ensure a polished delivery for attendees, SEJ eSummit will be a live event. Speakers will be taking questions from the audience in real time and will stick around throughout the day for networking and chat engagements. Expo booth activities and master classes will be 100% live.

Registrants of the Day 1 Conference & Day 2 Master Classes will receive complimentary access post-event to all stage content on Day 1 (including panels and ask an expert sessions) and all Master Class content on Day 2.

Networking will be a 1:1 video chat experience. Upon entering the networking space, you will be greeted with a button that reads “Are You Ready?”. Once you click that button, the Hopin platform will match you with another eSummit attendee. You two will have ten minutes to get to know each other and exchange contact information before moving on to your next connection. You may leave the networking session at any time by clicking on the “Leave” button in the top right corner of the screen. If you have any issues during your networking session, then you can flag your experience within the Hopin platform and a team member will be there to assist you immediately.

Yes, you may attend SEJ eSummit via your smartphone or tablet, but with limited functionality. In case the mobile device is the only you have, please check to use Safari on iOS and Google Chrome on Android.

For the full experience we encourage you to join via desktop. Currently, using the latest versions of Google Chrome or Mozilla Firefox on your laptop or computer guarantees the best experience.

We suggest that you plan out your day beforehand. You can do this easily via the SEJ eSummit event page on Hopin. Simply scroll through the schedule and click the calendar icon next to the events you don’t want to miss.

All participating sponsors will have a booth in the expo hall. You may access any special offers in the booths at any time throughout the day.

We look forward to making SEJ eSummit attendees a safe place to learn and network with industry peers. To make clear what is expected of all attendees, please review our Code of Conduct. Thank you for helping to make this a welcoming, friendly space!

If you have been involved in or have witnessed an incident that violates our Code of Conduct, immediately flag the problem attendee by clicking “Report User” via their Hopin profile, then use our confidential reporting form to let event organizers know immediately. Share as much information as you can to help us make a thorough investigation of the incident.

To learn more about how your company can be a featured sponsor, email our Director of Sales, Jessica Cromwell at jessica@alphabrandmedia.com

If you have additional questions about SEJ eSummit that were not answered in this FAQ, please send an email to our Event Coordinator, Delisa Johnson at delisa@searchenginejournal.com.