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Searchmetrics’ Online Marketing Conference: AMA Panel Background

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Searchmetrics’ Online Marketing Conference: AMA Panel Background

I don’t know about you, but I’m looking forward to SEJ’s conference on Friday, June 13, 2014, as it will feature many notable speakers and industry experts. Searchmetrics’ online marketing conference, titled “SEO, Content Marketing & Analytics: The Three Pillars of Success in 2014”is wrapping up on a high note; six industry-expert panelists will take on unpredictable questions from the audience in a “Reddit AMA Style” panel as the final keynote session of the conference. It is an honor to be sitting on the SEJ Reddit AMA-style panel. For those of you who are not familiar with AMA, let me give you some background. AMA stands for ‘ask me anything’ and that’s precisely what it means. When a person does an AMA, it’s expected for them to answer any question they’re asked in real-time—no matter how weird or controversial, from Barack Obama to Woody Harrelson. Example AMA question: Who are the baddest cats you know? Answer: These dudes.

AMA means anything....Go ahead, ask us anything! (Meet Buck and Lex, taken June 2014)

AMA = Anything goes! Amaze-cats aside, the concept behind the AMA is to generate authentic dialogues between the AMA-er and the audience. There is no script and no guidelines. It goes wherever it goes and the internet often rejoices in delight when it’s done. There’s even an app for that, you can use the cleverly named Interviewly to help make an AMA more readable. No offense to Reddit, (I heart Reddit) but one must have patience and/or experience to wade all the way through an AMA on their site. You may be asking yourself… What is the point of an AMA? Alexis Madrigal with the Atlantic said it best,

In the AMA, there is no journalist, no writer, no personal brand. No one makes a living asking questions of AMA participants. There’s nothing to lose.

My fellow panelists in this session are Andre Bourque of Technorati, Brandon Prebynski of Cisco; Sujan Patel of, Frederick Vallaeys of Optmzyr and Kelsey Jones of Search Engine Journal. This panel will be moderated by John Rampton of Search Engine Journal. Andre BourqueAndre Bourque is the Managing Editor of Technorati. He’s a top-ranked social media marketing and inbound marketing specialist, an adviser to Social Media Today, and maintains his own blog, Social Marketing Fella, which focuses on emerging social media industry technologies and trends. He serves as a copywriter and content marketing strategy consultant for several firms and brands, technologies and events in the San Francisco Bay Area. Follow him on Twitter here.

Brandon Prebynski

Brandon Prebynski has developed global marketing strategies with some of the world’s most recognized brands. Working closely with SMBs to F500 companies, he helps organizations implement solutions leveraging emerging technologies with a focus on enterprise social strategy, data and analytics. Brandon currently manages data-driven digital and social media initiatives at Cisco and produces content at Robot Superhero. When not at work, he enjoys spending time with his family, contributing to industry publications, and going deep at the rec fields. Follow Brandon on Twitter here.

Anne Ahola Ward
Anne Ahola Ward (that’s me!) has 15 years of experience developing business on the web. She is a Futurist, Growth Hacker, and Co-founder of CircleClick Media. Established in 2009, CircleClick Media is a full service digital agency providing web development, SEO, social media and PR with a focus on lead generation. As an early entrant into the field of Search Engine Optimization, Anne has helped many clients monetize their SEO programs. More recently Anne has been focusing on mobile marketing and app store optimization (ASO). Her list of clients include Apple Computer, Inc. magazine, Heroku, Breathometer, A&E Interventionist Ken Seeley and Rikki Rockett from Poison. Follow Anne on Twitter here.

Ward has contributed to and been interviewed by Search Engine Journal several times, including:

Sujan PatelSujan Patel is passionate about all things internet. He is the founder and former CEO of the highly regarded digital marketing agency Single Grain, where he managed millions of dollars in marketing campaigns. As the new CMO of promising startup Bridge.US, Sujan has earned his reputation as a leader in the fields of SEO, content marketing, social media marketing, PPC advertising, and conversion rate optimization. Currently, Sujan contributes his expert insight to Search Engine Journal, Moz,, and other websites. He has been featured by Forbes,, Business Insider, Yahoo!, and similar publications. Follow Sujan on Twitter here.

Sujan has been contributing content to Search Engine Journal since 2007. His recent posts include:

Frederick VallaeysFrederick “Fred” Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist. Today he is the founder and Chief Marketing Technologist of Top Tier Marketing, an online marketing agency specializing in AdWords.

He is also the Co-founder of Optmyzr, an AdWords tool company that makes account management more efficient. He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. Follow Fred on Twitter here.

Fred also recently began contributing to Search Engine Journal, and his first piece, “What You Need to Know About AdWords Quality Score From a Former Googler” was published this week.

kelsey-jonesKelsey Jones is the Managing Editor of Search Engine Journal and has written for MarketingLand, Search Engine Land, and Social Media Examiner, among others. She is the owner of MoxieDot, a digital marketing and content agency, and has spoken at various events, including SMX East and the upcoming PubCon Las Vegas in October. She is also a judge for the 2014 U.S. Search Awards.

Kelsey got her start in consulting in 2008 with Yelp as it was expanding to the Midwest and has since worked with brands and businesses of all sizes, from Bounty to Contour Living. Follow Kelsey on Twitter here.

Kelsey started as a news writer for Search Engine Journal and frequently writes columns and conducts interviews in addition to her editorial duties. See her work for SEJ here.

About Searchmetrics’ Enterprise Marketing Conference

This one-day executive conference will be held at San Francisco’s Hotel Vitale on June 13, 2014. Underwritten by Searchmetrics and hosted by Search Engine Journal, they have brought together passionate, digital marketing thought leaders that are bringing you their best strategic and tactical approaches, backed by hard data and case studies. No pitches, no product demos, and no sponsored content. This event features single-track speaker sessions that will culminate with the aforementioned Reddit AMA-style keynote panel:

  • Andre Bourque, Technorati
  • Anne Ahola Ward, CircleClick
  • Brandon Prebynski, Cisco
  • Kelsey Jones, Search Engine Journal
  • Sujan Patel,
  • Frederick Vallaeys, Optmzyr
  • Moderator: John Rampton, Search Engine Journal

Looking forward to seeing all that are attending very soon!


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Anne Ahola Ward

Anne Ahola Ward is a Futurist, O'Reilly Author and CEO of CircleClick Media, founded in 2009. She was a web ... [Read full bio]

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