I recently had to deal with the topic of creating an online survey. The most popular free service that allows to create and analyze online surveys is SurveyMonkey which my short poll at Twitter confirmed:
However I decided to try a few more tools and see what other features they offer. Here is what I came up with:
|Registration process||Survey creation process||Minor disadvantages I didn’t like||Reports|
|SurveyMonkey||Fast and smooth||Fast and smooth||N/A||Raw number + percentage for each question; no export for free accounts|
|4Q||Too many details to register (+ email confirmation)||Fast (only limited question/ answer editing allowed)||N/A||N/A|
|QuestionPro||Fast||User-friendly||Add width/ length properties for each question;||Overall stats for all questions, stats on completion, dropout rates, cross-tabulation available, export to Excel,|
|ESurveysPro||Fast||A lot of options to customize but the overall process is a bit complicated||N/A||Graphic representaion, no export to PDF or Excel for free accounts|
|FreeOnline Surveys||Fast||Fast and smooth||Two steps for each question, no direct text pasting available||Raw number + percentage for each question; chart wizard, no export for free accounts|
Note: I haven’t seen my survey in action long enough to judge about the reporting option. So the corresponding column in the above table only reflects my first-hand impression.
SurveyMonkey free account won’t let you customize the template but it offers really user-friendly interface and smooth process: really simple and fast.
4Q is designed to improve the website usability – it offers visitors to answer four questions regarding their user experience on leaving the site. The poll window can be customized with your company logo.
FreeOnlineSurveys has limited options for free account (only 50 responses, 10 days and no more than 20 questions per survey). You can also customize the survey page with your company logo.
SurveyPopups is a great solution if you need a quick one-question survey.
FormSpring.com free account lets you create only 3 forms with no more than 15 fields and 50 saved submissions per each one. The service offers ‘smart routing‘ that allows to customize the user experience: for example, you can control which person or department receives each submission or you can set an URL to redirect the person to after the form is completed. FormSpring.com is primarily designed for creating and monitoring online forms but can also be used for surveys.
Furthermore, here are some guidelines on how to write an effective survey questionnaire:
- How to write an effective survey questionnaire by Marketing Profs;
- Tips for writing effective customer survey questions;
- How to write a survey or questionnaire on EHow.
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