Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
#AskTheAdSenseGuy: How AdSense Affects SEO and the Valuable Inventory Policy Update
In the latest #AskTheAdSenseGuy column, John Brown shares how AdSense affects SEO and sheds light on the Valuable Inventory policy update.
Google Contributor Program to Shut Down in January 2017
Those involved in the Google Contributor program are receiving emails stating the service is shutting down in January 2017.
Bing Expanded Text Ads Can Now Be Edited on Mobile
Bing is rapidly expanding the use of expanded text ads with an update to the Bing Ads mobile app.
Google AdWords Now Allows Advertisers to Apply Audience Lists at Campaign Level
Google announced this week that it is now allowing advertisers to apply audience lists at a campaign level. Previously, applying audience lists such as those...
New Google AdWords Reports Help Smart Marketers Increase Store Visits
Online marketing for a physical store is a challenge that Google hopes to make easier with the release of two new AdWords reports.
Bing Ads Tests Dynamic Search Ads
Bing Ads is testing Dynamic Search Ads in the U.S. Dynamic search ads let you create ads for relevant search queries based on the content...
Google AdSense Ads No Longer Allowed on Fake News Sites
Google is implementing a change to its AdSense publisher policies which will prevent fake news sites from serving ads.
Bing to Launch Native Search Ads in the Beginning of 2017
Bing Ads has plans to roll out a native search advertising platform early next year.
Google Unveils New Look for AdWords Price Extensions
Google AdWords’ price extensions will now appear in search results as swipeable cards.
Does Traffic Quality Still Matter?
In today’s user experience-focused world, is it still worth your time to optimize your traffic? The answer may surprise you.
Bing Ads Introduces App Install Ads in Pilot Program for US Advertisers
Bing Ads has introduced app install ads in a pilot program for all US advertisers.
How to Leverage Paid Media for the Entire Customer’s Journey
Learn how to impact all all stages of the customer’s journey with paid media tactics including paid search, paid social, and display advertising.
How to Use Enhanced Campaigns With Geo-Based Bid Modifiers
Enhanced Campaigns offer powerful modifiers for geo and device. Use these geo and device targeting tips to drive more conversions for your business.
3 Ways to Take Advantage of Google Maps Ads
There are three updates that are going to make an impact on user/business experience with Google Maps.Here are three ways to leverage these updates.
A Beginners Guide to Adjusting Bids on AdWords
Adjusting your bids on AdWords can be tricky if you’re new to the game; especially when your budget is on the line. Learn how to...
Bing Ads Update: Share Budgets Across Multiple Campaigns
Bing has made it easier to set daily budgets for advertising campaigns. Now, Bing Ads advertisers can automatically assign a single daily budget across all...
Bing Expanded Text Ads Now Available to All Advertisers
Following a successful trial run of expanded text ads, Bing is now making them available to all advertisers.
New Google AdWords Extensions Help Manufacturers Drive In-Store Sales
Google AdWords now has a location extension designed to help manufacturers drive more in-store sales.
Reach Ready-to-Buy Customers with Click-to-Message Google Ads
Google is introducing click-to-message ads, combining SMS messaging with search ads in an effort to generate more leads and increase conversions.
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5 Insights From Spending $500m in Ad Spend [STUDY]
Wordstream analyzed 30000 small business AdWords accounts to determine five insights into the state of the AdWords landscape right now. Learn more from this post...
Google Home Page Ad Reminds People to Register to Vote
With voter registration deadlines looming, Google is reminding people to register to vote in the US general election.
#AskTheAdsenseGuy Google AdSense Policies & Reinstatement
In October’s column Ask The AdSense Guy, John Brown answers your questions related to AdSense policies, getting your account reinstated, and the recent European Union...
Google Continues to Rev Up Remarketing With Latest AdWords Innovations
Google continues to make remarketing an even more powerful tool for advertisers with the release new advertising innovations.
Google AdWords Introduces Cross-Device Remarketing
Cross-device remarketing for AdWords can help you target the same ads to the same users as they move between their devices.
Google Continues to Display Quality Score Data Until October 10
Google has pushed the date back to October 10th. That’s the new date when Google will be taking away quality score information for new and...
Google AdWords Upgrades App Campaigns & TrueView Ads
Google introduced two ad innovations that are designed to help people find more of what they want on mobile devices.
Bing Adds Structured Snippets, App Bulk Editing
Bing Ads is rolling out a couple new features. Structured Snippets is now rolling out in the U.S., and the Bing Ads app now has...
Google Extends Deadlines for Expanded Text Ads
Originally, there was a deadline of October 26 where standard text ads could no longer be used. Google is now extending the deadline to January...
Google AdWords Now Allows One Email for Multiple Accounts
Gone are the days when you would need to have one email address per account. Now you can connect up to five AdWords accounts to...
Buy and Sell Clothing Directly in Google’s Search Results
A new advertising experience is now available to AdWords advertisers. Shop the look makes it possible to sell clothing directly in Google search results pages.