The Founder-Led Growth Loop: How To Amplify And Measure Executive Voice For Real ROI
A strategic guide to building a measurable growth loop that connects authentic founder voices to full-funnel results.
About
Purna Virji is a globally recognized content strategist and the Principal Consultant, Content Solutions at LinkedIn. Based in Philadelphia, Pennsylvania, she previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, she has been featured in publications including The Drum, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honoured Listee on the Marquis Who’s Who 2023 list. High-Impact Content Marketing is her first book.
Articles
Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership
Create a sustainable founder-led content model that balances authenticity, efficiency, and long-term brand impact.
3 LinkedIn Strategies To Turn Your Founder’s Voice Into A Pipeline Driver
The fastest-growing startups today leverage founder-led storytelling to create trust, credibility, and measurable business results.
From B2B & B2C To B2Me: How AI Is Revealing The True Potential Of Individual-Centric Marketing
Purna Virji breaks down why traditional personas no longer work, and what marketers can use instead for better targeting.
How AI Detects Customer Hesitation (And Converts It Into Sales)
Traffic means nothing if hesitation kills conversions. Learn how AI-powered brands are closing the gap.
Page Feeds: A Smart Solution for Retailers to Level Up Their Dynamic Search Ads
Want to level up your retail dynamic search ads and boost conversions? Discover how Page Feeds work and how to leverage them for DSAs.
Why PPC Marketers Should Fall in Love with Broad Match
Make broad match work for you by minimizing its risk while maximizing reach with audiences. Here’s how to do it.
Your Step-by-Step Guide to Building a Quick Q&A Chatbot
Here’s a step-by-step guide to create a bot to answer questions defined in a knowledge set or FAQ.