How AI Agents Decide Which Brands To Recommend: Trust Is The New Ranking Factor
Discover how AI agents decide which brands to recommend and why trust is essential in the new marketing landscape.
About
Purna Virji is an AI strategist, keynote speaker, and founder of Agent-Led Growth, where she helps organizations turn AI from experimentation into measurable business impact.
Most recently, she led AI strategy and go-to-market initiatives at LinkedIn, following global marketing leadership roles at Microsoft. Across both companies, she worked at the forefront of AI commercialization, helping enterprise teams navigate the shift from emerging technology to real-world adoption.
Purna is best known for her work on AI ROI, agentic AI, and the future of AI-powered customer experiences. Her frameworks on quality lift, capability unlock, and AI-driven growth have helped leaders rethink how they evaluate the business value of AI beyond simple productivity metrics.
A bestselling and award-winning author of High-Impact Content Marketing, Purna has keynoted in 20 countries and been featured in publications including The Drum, Adweek, and The Next Web. She has been named Content Marketer of the Year, Search Personality of the Year, and an Adweek Young Influential.
When she’s not speaking or advising teams on AI strategy, you’ll usually find her gardening, making an ambitious mess in the kitchen, or drinking an unreasonable amount of masala chai.
Articles
How AI Is Reshaping Who Gets Recommended: Marketing In The Eligibility Era
Discover how AI visibility to eligibility marketing is reshaping strategies in fast-changing digital advertising.
Why CFOs Are Cutting AI Budgets (And The 3 Metrics That Save Them)
Stop measuring AI by hours saved and start measuring the expansion, quality gains, and capabilities that move the business.
Why Your AI Agent Keeps ‘Hallucinating’ (Hint: It’s Your Data, Not The AI)
Most “AI hallucinations” trace back to broken data hygiene. This guide shows how to clean, test, and own your data before it derails ROI.
The Founder-Led Growth Loop: How To Amplify And Measure Executive Voice For Real ROI
A strategic guide to building a measurable growth loop that connects authentic founder voices to full-funnel results.
Don’t Let Your Founder Burn Out: 4 Systems To Operationalize Thought Leadership
Create a sustainable founder-led content model that balances authenticity, efficiency, and long-term brand impact.
3 LinkedIn Strategies To Turn Your Founder’s Voice Into A Pipeline Driver
The fastest-growing startups today leverage founder-led storytelling to create trust, credibility, and measurable business results.
From B2B & B2C To B2Me: How AI Is Revealing The True Potential Of Individual-Centric Marketing
Purna Virji breaks down why traditional personas no longer work, and what marketers can use instead for better targeting.
How AI Detects Customer Hesitation (And Converts It Into Sales)
Traffic means nothing if hesitation kills conversions. Learn how AI-powered brands are closing the gap.
Page Feeds: A Smart Solution for Retailers to Level Up Their Dynamic Search Ads
Want to level up your retail dynamic search ads and boost conversions? Discover how Page Feeds work and how to leverage them for DSAs.
Why PPC Marketers Should Fall in Love with Broad Match
Make broad match work for you by minimizing its risk while maximizing reach with audiences. Here’s how to do it.
Your Step-by-Step Guide to Building a Quick Q&A Chatbot
Here’s a step-by-step guide to create a bot to answer questions defined in a knowledge set or FAQ.