How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features
Understand how Google Ads automation works and how to shape your ad copy for better performance.
Lisa Raehsler
SEM Strategy Consultant
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Lisa Raehsler is a digital advertising strategist, international speaker, and podcast guest known for her expertise in AI-driven PPC and paid media. As the founder of Big Click Co., she partners with brands and agencies to engineer campaigns that align automation, audience insights, and strategy to deliver measurable performance.
With two decades of experience and over 200 published pieces, Lisa’s insights appear in top publications like Search Engine Journal and PPC Hero, as well as in her own newsletters, The Paid Media Mix, on Substack and LinkedIn where she explores AI and performance marketing trends. She has presented at more than 50 industry events, including international conferences such as AdWorld Experience (Italy), Search Y (Paris), and SEMrush India, as well as leading U.S. events like Pubcon, Hero Conf, and the American Institute of Architects. She has been recognized as a Microsoft MVP and one of the Top Most Influential PPC Experts.
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