Video is the massive untapped opportunity in 2018.

We’ve seen how video traffic has grown in recent years and according to industry studies, it is expected to flourish even more.

Cisco predicts that by 2021 about 80 percent of global Internet consumption will be video content, and from 2016 to 2021, global Internet video traffic will increase threefold.


Now is the right time to incorporate video to your brand’s SEO and content strategy.

Optimize your content for the world’s second largest search engine – YouTube.

There is so much potential for video SEO this year.

On January 24, I had the opportunity to moderate a sponsored SEJThinkTank webinar presented by Clayton Johnson, CMO at The HOTH. Johnson discussed how brands can start taking advantage of video in 2018.

Here is a recap of the webinar presentation.

Video Optimization: Why You Should Care

All these years you’ve worked hard on your website, creating a wealth of awesome content in order to rank in Google.


However, competition is fierce in the world’s largest search engine.

Ranking on Page 1 – let alone in Position 1 – of Google’s SERPs is extremely difficult.

Not all your articles will rank well on Google.

By keeping them as is, you’re essentially letting them go to waste.

To maximize the articles you already have, you just need to turn your content into videos and publish them on YouTube.

The popular video-sharing platform has an active worldwide user base of more than 1 billion, an immense market that’s worth investing into.

If you do video optimization right, you’re going to get great results from YouTube. You don’t need to have killer rankings as most of the traffic is from browsing and recommended videos.


Your 3 Video Optimization Goals

How Video SEO on YouTube Works

Approaching video SEO on YouTube is a bit different than regular SEO on Google and other search engines. YouTube knows all the metrics and indicators of good content.

The goal is to keep people on the site, and if you do that, YouTube will promote you for free if you get your optimization right.

Video SEO: Things You Need to Do

1. Find Video Topics

Here are the top three ways to come up with a shortlist of video topics:


2. Get More out of Every Video You Create

YouTube looks at a lot of factors in determining a quality video. However, the most important ones are:


YouTube’s goal is to keep people on the site – so the longer you keep people on, engaged, and watching videos, the better.

Tips for Getting People to Watch


How to Keep Users Engaged

3. Easy Video Optimization for More Traffic

Studies show that there isn’t as much correlation between keywords and actual rankings within YouTube. However, that doesn’t mean you shouldn’t optimize for keywords.

Even though it may mean less for rankings, it still matters for understanding what the video is about and relevancy. Keywords should be on your video’s upload filename, title, and description.


Most channel traffic will come from YouTube’s Suggested Videos on the right sidebar, and this is where you want your videos to show up. In order to get there, make sure to maximize your video tags.

How to Optimize with Tags

4. Multiply Your Reach with Video Promotion

You need to promote your YouTube video right after publishing it. This can help increase view velocity, which will help your video to show up more on search.


YouTube Video Promotions Tips

Video Production Challenges & Solutions

Producing Videos Isn’t as Easy as It Sounds

It can be really expensive to produce videos in-house. Industry standards can even reach up to $1,000 per video minute.

An HD camera can also cost thousands – let alone lights, studio, actors, editing, editing software.

On top of that, there’s the simple fact that most people don’t want to be on camera.

Helpful Video Production Solutions

If you don’t have the time or resources to produce videos in-house, you may want to consider outsourcing this to service providers specializing in this area.


You can also check out solutions such as HOTH Video.

HOTH Video takes your blog content and turns it into high-quality, engaging videos.

How It Works

  1. Come to The HOTH’s website and provide your seed content.
  2. A professional scriptwriting team will edit your content into a video script.
  3. The team will shoot an HD-quality video of a professional actor in a studio with your script.
  4. Professional b-roll and title cards will also be added.
  5. The final cut version, as well as the YouTube description, will be sent to you ready for upload.

Key Takeaways


How to Double Your Traffic This Year with YouTube & Video SEO [Slides]

Check out the SlideShare of the presentation.

Join Us for Our Next Webinar!

Join our next webinar on Wednesday, February 20 at 2 PM Eastern as Michelle Robbins maps out a framework for creating a long-term content strategy that focuses on acquisition instead of eyeballs.