13 Tools to Automate Your Content Marketing

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13 Tools to Automate Your Content Marketing | SEJ

Although important in today’s marketing landscape, content marketing can be time-consuming for an already busy entrepreneur. Luckily, there are numerous software solutions out there to help automate this necessary part of business.

To find the best ones, we asked 12 founders from YEC about their favorite tools for automating aspects of their content marketing, and why they would recommend others test them out.

Hootsuite

Jonathan LongWe use Hootsuite to promote client content across all of their social media profiles. When new content hits their blog it is immediately promoted on social media and then we schedule it for future posting times as well. This allows us to make sure new content is shared at different times of the day, increasing the chance that a larger percentage of their audience engages with the content.

– Jonathan LongMarket Domination Media

Buffer

Jonny SimkinBuffer is a great tool to schedule future social media posts. Rather than spend every day finding content and then posting it, you can reduce this chore to a once-a-week session and then schedule your content to slowly go out across all social media channels. It makes your company look more active and reduces your workload managing social media.

– Jonny SimkinSwyft

Snip.ly

Shawn PoratI find that snip.ly is a useful tool for content curation. This allows you to link to informative content that’s already posted on the web and to add your own link to it. Using Snip.ly is sort of a middle ground between simply sharing links and creating your own content from scratch, giving you the best of both worlds. It helps you build traffic and provide relevant content with minimal effort.

– Shawn PoratFortune Cookie Advertising

Tailwind

Danny WongTo schedule pins to Pinterest and discover powerful analytics, get Tailwind. More than 35,000 brands and agencies use the service to create and manage scalable Pinterest marketing campaigns. As soon as you learn which pins generate the most traction across the social network, you’ll also be able to further hone and optimize your content marketing strategy.

– Danny WongBlank Label

Searchmetrics

john ramptonI use Searchmetrics to stalk my competition and see what they are doing online so that I can do it better. Their content optimization suite helps me see exactly what’s ranking and the changes I need to make to my content, tags, etc. to outrank and out think my competition online. (Editor disclosure, Searchmetrics is a partner of SEJ for the SEJ Summit, but we weren’t paid or perked to include this recommendation on SEJ.)

– John RamptonDue

Infusionsoft

nicole mInfusionsoft is a complete CRM software used, primarily, for advanced email marketing. It can also provide invoicing, connect with social media, and help create sales funnels to better target your business audience. The learning curve is a bit steep, but our client results have been phenomenal compared to other automated systems for content marketing.

– Nicole MunozStart Ranking Now

CoSchedule

syed BalkhiCoSchedule is a smart content calendar and social plugin for WordPress. It helps you organize your content strategy and then create an effective social media strategy that best matches your content, allowing you to maximize your reach.

– Syed BalkhiOptinMonster

Curalate

Cody McLainCuralate uses image reading algorithms that allow you to, among other things, schedule content, monitor its success and establish who the influencers that could sell your products are; all in real-time. This software makes sure that whatever content you put out there has a greater chance of going viral.

– Cody McLainSupportNinja

Zapier

Chris BrissonZapier allows us to easily connect apps together to automate much of our content distribution. For example, when we post on Instagram, it automatically posts on Facebook and Twitter. It helps us to minimize the time we spend pushing content across these other channels.

– Chris BrissonCall Loop

Hubspot

Lindsay MullenWe use Hubspot for all of our email marketing automation. It’s great for setting up workflows that allow you to intersect with customers when and where they are paying attention.

– Lindsay MullenProsper Strategies

Sprout Social

Jayna CookeSprout Social allows you to schedule posts on various social media channels whenever you want. When you write content ahead of time and schedule it,your time can be better spent overall. Social media helps companies gain more exposure everyday. Seventy-eight percent of salespeople using social media outsell their peers. Leveraging technology is also a great way to expand the reach of your clients internationally.

– Jayna CookeEVENTup

TrackMaven

Sam SaxtonAs opposed to many other toolsTrackMaven allows you to automate alerts as to how your content – and that of your competitors – is doing. It’s very useful for looking at and responding to the big picture across multiple platforms.

– Sam SaxtonSalter Spiral Stair and Mylen Stairs

Yesware

Reuben YonatanYesware tremendously simplifies the blogger outreach process, both in the initial outreach or pitch and in the follow-up email. It integrates right into Gmail, with no need for additional logins. It’s been a game changer for us, as we no longer need to spend days on manually sending and tracking emails. It’s all automated and results are displayed in a super user-friendly dashboard.

– Reuben YonatanGetVoIP

 

Featured Image: patpitchaya via Shutterstock

Scott Gerber
Scott Gerber is a serial entrepreneur, internationally syndicated business columnist, author (Never Get a 'Real' Job), TV commentator and founder of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world's most promising young entrepreneurs.
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  • http://www.fullscaleseo.com Chris Romero

    I love most of your list. Please don’t forget buffer’s Daily App to find new ideas for content as well as Hootsuite suggests. Sprinklr is amazing for enterprise level posting, analytics and smart scheduling. I also find Buzzsumo to be a nice place to get trending topics. However, despite the tools you employ to promote content and engage followers, don’t ever lose sight of the forest for the trees. The sizzle doesn’t matter if there is no steak on the grill. Be consistent, respectful and creative your fans. Use data to inform your strategy and always leave them wanting more.

  • http://www.brainybull.com/ Sweta Mishra

    i use Hootsuit for my social media.. its suit me. ūüôā

  • R.Rogerson

    Some nifty tools on there, and I’d never heard of Tailwind, will have to give that a go.
    Thank you.

  • http://contentmoderationservices.com/ marina

    I’ve tried Hootsuite and it’s perfect for me ūüôā

  • http://frontburnermarketing.net Kyle Bailey

    I love the list!

    Some tools are somewhat redundant, some are completely redundant with one or two outstanding abilities that make them a better choice for certain folks. I only point this out, not to be super critical, but for the newbie who might be just getting into this kind of stuff for the first time.

    Always test! Check stuff out and don’t fear “wasting time” on one or more of these. You can’t waste time learning what is the best platform or tool for you to use. It’s time well spent.

    Thanks for sharing!

    Kyle

    • http://www.moxiedot.com Kelsey Jones

      Hi Kyle, I agree, a lot of tools are similar, but oftentimes the UX is so different I end up preferring one tools over another for specific things.

  • http://www.admitcardnet.in/ Victor

    I use sniply for content marketing. It is very useful to me.

  • http://upcontent.com Allison Maloney

    This is a great list of tools; at Community Elf we use Hootsuite and InfusionSoft, and I’ve personally played around with CoSchedule.

    I think it is interesting that Hootsuite is only mentioned for its post scheduling. There are several apps within Hootsuite that are geared to making processes more efficient. There are apps that can help with finding content to share, such as UpContent (upcontent.com), and others that help with workflow, etc – it’s worth checking out their app directory.

  • Jasa Bikin

    I believe u have use IFTTT somewhere…

  • Richard Carter

    Hi,
    Thank you for sharing this. I have been using Hootsuite for quite a while now and it is really a big help for me.

    Richard