As of this morning, Yahoo Search Marketing advertisers can now begin transitioning their accounts to Microsoft Advertising adCenter. Last week the transition of their organic search results’ back-end technology to Bing was completed and now this is the first step in the paid search transition.
A detailed transition checklist is available on the Yahoo Ad blog, along with a guide that helps users become familiar with adCenter’s features. While the full transition isn’t said to be complete until about mid-October, advertisers are urged to begin the process now to ensure a smooth transition.
Full details are available on both the Yahoo and Microsoft blogs.
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and also spends time w/ CopyBlogger.
Latest posts by Loren Baker (see all)
- Cleaning Up SEJ Author Bio Links - May 21, 2013
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- Everything I Know About Link Building I Learned in 1998 - April 2, 2013
