SEO

Will Apple’s Push of Safari with iTunes Cut into Mozilla’s Google Money?

When you update iTunes, Apple pushes their Safari browser to you.  It’s not all that surprising that they’d want to do this, considering they now have Safari for Windows, and pretty much told everyone that they’d be doing it.  But nevertheless, the move seems to have ruffled a few feathers, particularly those at Mozilla.  But why do they care, and how is it any different from what any other software company does?

What it all comes down to is money.  You know, the root of all evil and cause of countless fights.  In this case, Mozilla, who has captured a significant share of the browser world, gets a lot of money from Google, who pays to be the top search engine in their browser.  A little search box in the top right corner of the Mozilla Firefox browser features Google as its main search engine.  Mozilla didn’t just decide that Google was the coolest kid on the block, and made them number 1 out of the kindness of their hearts – Google pays for this privilege.  The more people who get Firefox, and the more people who conduct searches on Google through Firefox, the more kickbacks Mozilla receives.

If Apple jumps into the game, and starts pushing their browser to iTunes users, it is feasible that they too could capture a decent market share.  But their gain would be Mozilla’s loss. Any loss in users would mean a decreased payday for Mozilla, something that they really don’t want to happen, so of course they are going to balk at the move.  But in all reality, is it really unfair of Apple to do?  Of course not.  What’s wrong with promoting your own product?  If Mozilla is afraid people will jump ship for Safari, then they need to step up their game and make Mozilla worth having.  What’s that old saying – competition breeds excellence?  Maybe with three major players (sorry Opera) in the game soon, we’ll see more innovation.

Google accounted for 85% of Mozilla’s 2006 revenue of $66.8 million. They’re understandably worried.  But it may also be time for them to revisit another classic piece of wisdom: don’t put all your eggs in one basket.

Comments are closed.

13 thoughts on “Will Apple’s Push of Safari with iTunes Cut into Mozilla’s Google Money?

  1. Compared to Firefox, Safari still pose much of a threat.

    I’m a Mac user through & through, but I can see that Safari has two fundamental weaknesses:

    1. it often renders web pages badly;
    2. there’s no plugin architecture.

    The first point might might be addressed, but Apple have so far made so sign of engaging developers from a plugin point of view…

  2. “Mozilla didn’t just decide that Google was the coolest kid on the block, and made them number 1 out of the kindness of their hearts – Google pays for this privilege.”

    Actually, you’re completely wrong here. The decision to use Google as the default search engine was made long before the Mozilla Corporation existed, and it was made because Google was the most useful search engine, not for any monetary reasons. The money came later.

  3. I think Mozilla’s comments are valid. Face it Apple/Mac devices are POPpOpPoppy! So the MacKiddies are sticking their devices into everything (Ewww! Yuckkie..) So say the LXers are building some really, really intense open source & freesoftware websites for the starving 3rd world and BANGO! the hepsters start flooding in and spreading their cooties… With proprietary OS comes proprietary virusi and verily, verily the goo gets stuck to the keyboard… Amen? Amen!

  4. What does it run on?

    One of the most useful things about Linux is that it’s not tied to a single platform. While Windows will only run on Intel machines (or clones thereof) and MacOS is only at home on Apple computers, you’ll find a Linux distro for just about anything. The x86 version will just about install on a humble 486, albeit without a usable GUI, which makes it ideal for turning older machines into servers, but it is also perfectly capable of squeezing every last drop of performance from the latest Pentium IV. There are also flavours available for Motorola 680×0 processors (Amiga and Atari ST), Sun Sparc workstations, Advanced Risc Machine processors (Acorns), Power PC machines (iMacs etc), MIPS R3000/4000 machines (Silicon Graphics workstations) and also full blown mainframes like the IBM S/390.

    The openness of the Linux kernel – as well as the dedication of hardware enthusiasts – is the reason behind this platform promiscuity, but the result is that you can extend the life of an old machine while still using up-to-date software. Linux is also quickly becoming the world’s system of choice for embedded applications such as DVD players, personal information managers, media terminals and Internet access devices.

  5. So Far so good? I know this must seem like an alien language to the standard ‘off-the-shelf’ vanillas but imagine…. if you are able… that not everyone shares your dialect… how will you communicate with them? I attempt to approach it as humanitarian as possible in the first stages… then test the ‘water levels’ for comprehension and perspective… As soon as I realize I can no longer communicate with certain sub-species … Forgive me delicate 3 dimensional creature… I forgot

  6. Oh,… (stun) I thought I was reading on the young and lovely Julie Kent blog ‘What it all comes down to is money. You know, the root of all evil and cause of countless fights. In this case, Mozilla, who has captured a significant share of the browser world, gets a lot of money from Google, who pays to be the top search engine in their browser. ‘

    maybe that was some weird dream I was dreaming, huh? Like I said ‘It’s all about perspective.’ or like Parliament Funkadelic asked, back in the day, ‘Can you get to that?’