SEO

Why Bother with an SEO Company?

As a matter of fact why bother with SEO in general, let alone a company that claims to specialize in providing search engine optimization services?

Website or business owners can do it themselves and a few are able to achieve top results without any help from a “professional”. This does not even take into account the nature of the beast involved with any such effort. Google is a Gorilla, tremendously powerful yet uncompromising. A person or company can spend three years working on a website only to see it disappear from the search engine rankings in one fell swoop. So why bother with SEO or for that matter any form of search engine marketing?

As of late I find myself asking this question repeatedly. You can spend countless hours studying and reading about Google’s methods, how to achieve top search rankings, but what does that accomplish? At the end of the day we are all subject to the mercy of the 5,000 pound Gorilla that is Google. Or are we?

I consider this post as much a life piece as one about search engine marketing. Everybody knows the common tools and ideas of the trade: Meta tags, header tags, title tags, relevant links, do not use link farms, avoid duplicate content…The list runs on and on. When all is said and done almost everyone knows Google’s webmaster guidelines and what should be done.

This brings us to the execution of commonly understood basics. Knowing what one should do and actually doing it are two extremely different things. Everybody knows that they should not speed while driving. How many people actually obey the posted speed limits religiously? I’ve discovered that knowing SEO strategies is only one piece of the pie. A much larger piece is acting upon that knowledge.

So back to the original question, why Bother with an SEO Company? The simple answer is that most people should not. Many people actually can do the work on their own and do so successfully– yes this is true even though only a few owner’s of SEM companies will admit that. Peace of mind along with a better chance of success is the best answer that I can come up with.

People hire SEO companies often for the same reasons they hire attorneys. They need a trusted advisor who is engrossed in the industry on a daily basis. If something changes on the search engine landscape they want to know about it. Therefore I conclude the many times a firm is hired partly for an increased level of comfort and partially for the added expertise that can be derived from a company or person experienced in search engine optimization.

Will a lawyer win every case? Absolutely not. Will an SEO company succeed with every project? Also absolutely not. Is my company simply the internet marketing version of a law firm? More in more I find myself answering with a disheartening and resonating “Yes”. Still I am only one person in a sea of billions. I place this post in hopes of hearing the thoughts of others. Are my thoughts without merit? Do you believe an SEO company can provide benefits and if so what? Or am I simply another person trying to figure out his purpose in life? I open myself and this post to the most critical forum of all – the public.

Brent Yorzinski founded the SEO Company Agilis Marketing. He has successfully assisted countless companies achieve top search results on the other major search engines such as Google, Yahoo, and MSN.

photo Why Bother with an SEO Company?

Brent Yorzinski

Brent Yorzinski founded the SEO Company Agilis Marketing. He has successfully assisted countless companies achieve top search results on the other major search engines such as Google, Yahoo, and MSN.
photo Why Bother with an SEO Company?
photo Why Bother with an SEO Company?

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12 thoughts on “Why Bother with an SEO Company?

  1. Speak for yourself, Brent – if you seriously believe anyone can easily replicate your work, then obviously you have no real SEO services to offer.

    Plenty of other SEO companies have something to offer that even experienced clients cannot do themselves.

    2c.

  2. Why bother? Because of a simple, powerful, classic economic concept: comparative advantage. Or, if you prefer, specialization; or, still, opportunity cost. Well, ok, that was more than one concept. :-)

  3. “Speak for yourself, Brent – if you seriously believe anyone can easily replicate your work, then obviously you have no real SEO services to offer.”

    I can hardly agree with this statement. I am a firm believer that anyone can accomplish anything. There is no secret formula to SEO. Google patents all their information and it is publicly available.

    Aside from what I mentioned please inform me what an SEO company can offer that an experienced client cannot. Aside from the attorney example given and possibly a few contacts. Anyone who devotes the time can learn the trade. That is how most people started in the industry.

  4. I could have become an astronaut if I wanted to. I could even become a veterinarian and take care of my cat when he gets sick. Heck, I could even learn how to make my oil change and brake repairs on my car.

    My point is, anyone can do anything he wants to do, proven he have the time for it. A majority of my clients understand SEO and its concepts, but are too busy to implement the tactics, play around with the codes, look for the right keywords and monitor the campaign.

    This is how I sell myself: I help you save time and money by managing your SEO campaign efficiently, without you losing any sleep over it.

  5. David, I could not agree more…

    “People hire SEO companies often for the same reasons they hire attorneys. They need a trusted advisor who is engrossed in the industry on a daily basis. If something changes on the search engine landscape they want to know about it. Therefore I conclude the many times a firm is hired partly for an increased level of comfort and partially for the added expertise that can be derived from a company or person experienced in search engine optimization.”

  6. Expertise, experience, organization- an SEO firm should have processes in place to execute the changes you’re talking about… and be results oriented and insist that you track KPIs.

    Problems with in-house SEO are learning curve AND more importantly, politics- frankly, it seems that companies are more willing to listen to paid external experts even if they’re paying those experts less than they would their in-house guy or gal. Familiarity breeds contempt- and working with multiple clients from an agency perspective, you get more experience- I’d be afraid of getting stale if I worked in-house in just one vertical.

  7. You need to go with experts but what actually should matter is whether to go with in-house SEO or outsource it. The client has to figure out which one is beneficial.

  8. I don’t think it is as simple as you make it out to be. Sure, anyone who wants to put the time and effort into learning about SEO and keeping up with the evolution of search algorithms could probably be able to have some success. The problem is they would have less time to actually run the business that the SEO work is promoting.
    On top of that, there is the issue of cutting through the clutter and disseminating the advice prevalent on SEO blogs and forums. Sure, you can find some good advice but there is a ton of garbage too get through.
    I recently worked as an in-house SEO for a real estate related company and spent a lot of time talking SEO on some Real Estate social networking sites and much of that time was spent explaining that the techniques many were promoting were not going to help and could actually hurt them. Many other industries have similar social sites where they spread misinformation amongst each other. If they don’t have a knowledgeable SEO to guide them many will make mistakes that could really hurt their long term success.
    If someone wants to spend the time to truly learn SEO they can have success but they may fall behind their competition who used a professional SEO from the beginning and spent their valuable time actually running their business.

  9. I work hard to ensure that we help all our clients. If there is anything you are not happy with then please feel free to contact me directly. I work hard to keep our trusted reputation.