A recent student by Forrester Research unveiled shocking facts:
- Of 60,000 US online adults who use social sites, 22% visit Google+ each month.
- Brands have collected 90% as many fans on Google+ as on Twitter.
- Brands’ Google+ posts generated nearly as much engagement per follower as their Facebook posts — and almost twice as much engagement per follower as their Twitter posts.
Who can argue against these hard facts? Google+ is growing, and marketers can no longer afford to ignore this powerful social marketing tool.
The question, however, is how? For newcomers, it seems a bit daunting. The interface can seem overwhelming for those used to Facebook’s point and click interface. Fear not, under the complicated exterior, Google Plus is highly intuitive and immensely powerful.
So what are you waiting for? Grab your wand and prepare to become a Google + wizard, before your competitors leave you in the dust.
Infographic Source: Gryffin Media