Twitter

Social Search Engine Topsy Has Indexed All Tweets in Existence

It’s hard to believe that Twitter has only been around since 2006, especially because it is now such a huge part of many of our daily lives. The Washington Post reported in March that there are over 400 million tweets sent per day. StatisticBrain reports that as of May 2013, there were over 555 million Twitter accounts around the world, with 125,000 new accounts being created each day.

Recent efforts by social search engine Topsy have been committed to indexing these billions of tweets that have been sent via Twitter for the past seven years. Topsy allows users to find key influencers, build reports, and get instant results via their social media search engine.

Twitter Index Search Parameters

As mentioned by Marketing Land,  Cyprus North has a great post about the available search parameters to search Topsy’s indexed tweets. These include common Google search parameters, like OR and using quotation marks for exact phrases, as well as a hashtag and from:user search.

topsy Social Search Engine Topsy Has Indexed All Tweets in Existence

screenshot taken 9/4/2013

Topsy currently allows users to view basic data from their search results for free, including tweets per day and a user’s sentiment score. However, to view more analytics and data, including instant keyword counts, URL virality statistics, and key influencers via industry or keyword, a Topsy Pro account is required.

By using social search data, users are able to compare tweets around the same time last year or the overall sentiment toward a specific brand or product. This can help marketers craft new initiatives or respond to feedback about their organization.

 

 

Featured photo credit: Thomas Hawk via photopin cc

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When she's not editing and scheduling posts or working with writers to make SEJ better, Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence under her agency, MoxieDot. She has been working in digital marketing since 2007 and journalism since 2004.Kelsey enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.
524312 890979679367 1444089661 n+%25281%2529 Social Search Engine Topsy Has Indexed All Tweets in Existence
524312 890979679367 1444089661 n+%25281%2529 Social Search Engine Topsy Has Indexed All Tweets in Existence

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