Social Media

Social Media Worst Practices

I bet you are one of those people thinking about implementing a social media marketing strategy for your company right? ‘Well here are some sure fire ways to end any and all efforts you are thinking about pursuing.

Stop any and all effort right now

Listen to the skeptics who are touting social media as a useless medium to gain publicity in addition to poor methods of increasing search engine visibility. Don’t bother with looking for any positive feedback to show your boss as to why utilizing these outlets are of any benefit to the organization.

But our clients use Twitter/Facebook”

  • So? Just because in October 2009, Twitter announced their user growth grew 200% between the years 2008-2009, is no reason to go running creating accounts in attempt to connect with existing customers whilst reaching new ones. And just ignore the fact that Facebook announced earlier in 2009 that their number of users world wide had reached 200 million. This data is only showing an increased number of viewers online, and since print advertising is doing so well it isn’t worth the effort of getting involved in any social outlets.

You don’t want to hire someone to spend hours a day on the Internet”

  • It may be effortless to set up an account on every social medium, but time is money and regardless of the fact that one sale from these efforts could pay for a year of social efforts, its not worth it. Even if you decide to set up multiple accounts how do you plan to manage them all? Use something like “Tweet Deck” that allows users to control multiple accounts from the desktop and smart phone? I don’t think so, bookmarking such sites for ease of availability is trivial.

You tried it once, it didn’t really work out, so do don’t try again”

  • Don’t learn from your past experience if it failed once, it will again. It doesn’t matter if every week more methods and online tools are becoming available to aid social media efforts. “Tweek Deck” and bookmarking will clutter your desktop and browser. If you are going to go about pursuing online efforts look for short cuts. If you see an ad, “Pay us $49.99 and we’ll get you 10,000 Twitter Followers” act on it! Ignore the equation, “The amount of effort exerted + time of effort = amount of success” this is pure poppycock.

Using Social Media Marketing

Alright, you’ve gone and done it and set up either a Twitter or Facebook account. But no one is following you on Twitter and the Facebook Fan page doesn’t have any activity on it. Well you tried, that’s it give up. Whatever you do don’t take some time to re-focus and think.

You tweet and update Facebook as your company announces a new product or event.”

  • Good you’ve done everything you are supposed to do with one of those accounts.
  • Don’t re-tweet or create links to current articles pertaining to your industry.
  • Don’t post any case studies you’ve successfully done.
  • Don’t invite guest authors to write a special post.

No one re-tweets us or interacts on your Fan Page”

  • Don’t sweat it. Even though social is defined as, “Friendly companionship or relations. Seeking or enjoying the companionship of others; friendly; sociable; gregarious.” You shouldn’t have to reach out to others. After all, you are the reason people join social media outlets right? If all you are doing is updating, re-tweeting you are doing fine.
  • Don’t follow others on Twitter.
  • Don’t track down current customers, industry partners and trend setters
  • Follow potential customers as much as possible, flood their pages and email with your company information as much as you can.
  • Don’t encourage your customers to participate, stifle those voices right away so yours can be heard.
  • Don’t post comments on other blogs, fan pages or re-tweet appropriate tweets. You are the reason people get online, after all since you are a big business in real life everyone will know who you are online as well.

You update as often as time allows”

  • Eh, don’t worry about sticking to a schedule. Once a month or every other quarter is fine enough.
  • Don’t research your customer base to find out what time of the day their time is spent online and plan updates accordingly.
  • Don’t worry about involving multiple members of the marketing team, one person is enough.
  • Don’t worry about showing the diversity of your company, even if you have several departments one account is sufficient for all of them.
  • More than one person does not need to know how to access the accounts and create relevant interesting updates. If that person is gone on vacation, so does the social updates. Too bad so sad.

How will you know if what you are posting is good content?”

  • Don’t listen to your audience or update according to their needs.
  • Don’t poll/survey your customer base.
  • As you journey along the path to having successful social media campaigns you may receive insight from customers and others who participate, do not listen to a word they say. Any interaction an individual can get from a company is a good opportunity to lose sight of things and get distracted.

Finally if you want to ruin any and all efforts in social media marketing be like the old dog and don’t learn any new tricks. When you develop a method stick with it regardless of any new methods or mediums that come out. You may hear Bruce Lee’s quote in reference to learning social media, “Be like water”, don’t. If you truly want to fail at social media marketing simply don’t do anything.

Joshua Titsworth is a Ouachita Baptist University graduate currently working as a Digital Marketing Specialist at Chemidex in Overland Park, KS. Josh got his start in digital marketing working for a non-profit in Kansas City as the Director of Development and Project Manager. Since finding his niche he left the non profit realm to purse a career in digital marketing. In addition to this job at Chemidex Josh volunteers at various non-profits in the area to aid and educate in their online endeavors.

 

 

 

snapshot Social Media Worst Practices

Joshua Titsworth

Digital Marketing Specialist at Vizion Interactive
Joshua Titsworth is passionate about all things Internet and technology related. When he isn’t online tweeting or blogging, he can be found tracking down shanked golf balls across public courses and watch any Lego cartoon/movie with his kids.
snapshot Social Media Worst Practices

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23 thoughts on “Social Media Worst Practices

  1. I love this post! I am banging my head against the wall trying to talk with clients about social. I am not kidding when I say all the above so true. Actually, how do you know my clients? I will dare to share with them. Tx!

    1. What do you mean by your clients? I thought they were mine! Thanks for the kind words Cathy. I’m glad you find it useful.

  2. Josh!

    Nice post man, I had to do a double-take when I started reading it, as I couldn’t figure out if it was satirical or not…

    I guess not. So I’m getting rid of my posting schedule, forgetting about trying to reach out to people, stopping being helpful to others, and signing up on as many social media sites as possible–just to be there.

    Did I get that right?

    Haha–GREAT post, you hit the nail on the head!

    1. Thanks Nick, well with a last name like mine you’ve got to have a sense of humor. So I just directed at SMM. My favorite part is squeezing in a Bruce Lee quote. How many digital media articles do you see with that?!

  3. Great article! I will be using it as a reference for awhile. Thanks!

    BTW, check the rest of the article.. there are still a few more “your” errors… yes, it should be you’re. (Sorry, I’m a college prof.!)

    1. Hey Kelly, thanks for the comment. Glad you found it helpful.

      You’re (correct usage) right, my first post on SEJ and I can’t believe the typos I left in. The typos should be fixed after a while. And trust me, after seeing so many people tweet it my face is as red as my shirt right now.

  4. Great post! Don’t worry about those error… it happens to everyone.

    I tell my client the same things that are in the article. Just be yourself and don’t hire anyone (short version). Basically, they’ll get follower that will listen and communicate with them if they aren’t fake and forcing it.

    I do think that they should follow people if they are partners or for strategic purposes.

    1. Hey Tim,

      Yeah, typos happen. Just a little embarrassment, ce la vie.

      Glad you enjoyed the article. When I visit with clients I’m actually surprised when they set up accounts they haven’t considered tracking down partners.

  5. Great article! It seems that the suggestions help to establish authority and trust among customers. However I am curious of the tip “Follow potential customers as much as possible, flood their pages and email with your company information as much as you can”, which just takes me a little back to the previous way I do in social media promotion. Will a company suffer the scunner from her customers if the customers’ pages are flooded?

    1. You bring up a great point. I almost didn’t place that in the article, but I did for a particular reason. The wording, “flooding their pages and email” probably should have been substituted with “spam their pages and email”. We’ve all sent out information to potential clients in one manner or another, its a matter of how its done and the wording used in the presentation. But we all haven’t sent information to potential customers 15 times in a day, I’d even venture to say that twice a day can be too much. Once the person has the information its up to them to decide whether or not to bite, and while they are deciding you simply move on and wait.

    1. Thank you for the comment, I’m glad you liked it. With the growing number of people using social outlets for some it can be a huge help in their success.

  6. Great post! Like Nick’s earlier comment, I had to back up and start reading your article a second time to get into the satirical style in which it was written and be able to appreciate the effort it must have taken to create this compilation of insights that are written as the opposite (and apparently, many from experience).
    The communication potential for businesses with their customers via social media avenues is so rewarding, but as many of us have seen, in general, it is challenging to help our client businesses see these potentials.
    Thank you for sharing. Well done!

  7. I love your article :) Took me a moment, but it’s a great way to get the attention to where it is needed! Congratulations on a job well done in an unusual way :)

  8. This is a good summary which will help people who are still learning about social media and how it can affect business.

    If social media is used in the correct way it can really prove to be a powerful marketing strategy. Social media takes time to perfect but will show great benefits and help also bring a better level of customer service from listening to and acting on customer feedback.

    We have been doing a bit of research and putting together some informative articles around social media. It’s good to see this information, Thanks.

  9. This is a good summary which will help people who are still learning about social media and how it can affect business.

    If social media is used in the correct way it can really prove to be a powerful marketing strategy. Social media takes time to perfect but will show great benefits and help also bring a better level of customer service from listening to and acting on customer feedback.

    We have been doing a bit of research and putting together some informative articles around social media. It’s good to see this information, Thanks.

  10. Great article! And I wouldn’t stress two much on the proper grammar. You’re writing style makes your posts and articles you’re own. Their are plenty of genius minded individuals whom use poor writing style. Keep up the good work and dont let those grammar police effect your writing.

    PS- I love satire.