Social Media

Should Your Brand Be on Myspace?

In case you missed the news, Myspace is making a comeback. Don’t make an appointment to get your eyes checked. You read that correctly. Myspace, the once dominant social media platform, has been gaining users. Within the last four months, 24 million people have signed up. This brings Myspace’s total users around 36 million. While that’s an encouraging sign, it may be too little too late. For the time being, however, there’s some buzz circulating around MySpace. This begs the question, should you jump on board?

Before we get too far ahead of ourselves, let’s briefly describe the ‘new’ Myspace. The site has had a major overhaul, in case you didn’t catch the launch earlier this year. It has a beautiful horizon layout that has a Pinterest-meets-Tumblr vibe with extra-large images, full screen video and being able to drag-and-drop content. Users can also create multimedia playlists and share them with friends on Facebook and Twitter Of course, because the site now has a focus around music, there’s music galore.

Signing up is a painless process and once you’re in, you have options to create a sharp looking Myspace page that contains a bio, images and link to your website. Done effectively, you can select images and multimedia that represents your brand. A nice and engaging way to contact with consumers.

The problem, thus far, is that brands really haven’t embraced Myspace, which is understandable since the company is attempting a comeback. Since the is site geared towards music, you would think that almost anyone in the industry would latch on. For example, publications like Rolling Stone and Billboard aren’t on Myspace, which is a shame. Obviously both magazines are involved with music, but the layout, large images and multimedia content could expand their market by connecting with fans through a new medium.

Even non-music brands could use Myspace. Have you seen the recent Gap campaign? It features the children of iconic musicians covering classic songs originally performed by their parents. Gap could have used Myspace to not only showcase the new clothing items and music videos, but they could have had the artists create playlists on their Myspace pages which relate specifically to the ads. It’s just a simple way to reach new consumers who may not have typically invested time into your brand. Again, another a wasted opportunity.

In short, there’s some potential with the new Myspace. While it will never top Facebook, Twitter, Instagram, etc., it doesn’t have to. Myspace is just another social media outlet that allows people to express themselves in a different way. As of now, it’s perfect for people in the arts, since the images and music are appealing. However, it may have some uphill struggles before major brands jump on board. But, if done properly, Myspace could really help your brands cross into new territories, especially a younger crowd since 70% of its community is now 35 or younger.

If you’ve joined the new Myspace, how do you like it? And, would recommend brands to sign up?

 

Featured Image Credit: Flickr

 Should Your Brand Be on Myspace?
Just a typical guy that enjoys an ice-cold beer, pizza, sports and music. Since venturing into the blogosphere many years ago to discuss his favorite tunes, Al has been known to write for online publications by Alpha Brand Media, such as EveryGuyed and Search Engine Journal, to discuss everything and anything that matters.

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3 thoughts on “Should Your Brand Be on Myspace?

  1. Hi Albert,

    Thanks for the article post.. I found it to be a very interesting read. I never thought My Space would make any type of comeback. Just like people are becoming more aware of brands via mySpace, so are customers with experiential marketing and brand ambassadors. Different marketing strategies are important for the success of any brand, especially one that isn’t shining as bright as others like MySpace in comparison to Facebook or Instagram as you mentioned- soo I completely agree with you. Looking forward to another one of your articles.

  2. I signed up and took a look after the relaunch, and while it certainly looks great and has some nice features, I found it a bit too music centric for any sort of regular use.

  3. The New MySpace’s owners are unrespectfull people who didn’t care deleting ALL the long time MySpace’s users’ stuff. NO brand should be on New MySpace.