SEO

Reciprocal Link Exchanges – Don’t Get Cheated

Reciprocal Link Exchanges – Don’t Get Cheated

Outstanding post by martinibuster, moderator of the Link Building Forum at WebmasterWorld, on the thread named I was Cheated on a Reciprocal Link. His advice?

Basically, – You don’t exchange links with any page with a white bar. – Don’t exchange links with any site that has a huge link directory – Always view the source code to make sure there’s no monkey business – Always check the robots.txt to make sure there’s no monkey business – Always check the backlinks of any sites they are linking to to make sure they show up as a backlink – Never trade links with anyone who approaches you for links – Always trade links with those that you approach – There are probably more things to keep in mind when trading links.

Of course those last too lines can become circular and the forum thread gets a bit into that, as well as adding a few more tidbits, including this one….

The link page should be in google cache (and not be too different from the original page!)

Forum discussion at WebmasterWorld.

-

Barry Schwartz, Search Engine Roundtable Search Forum Coverage – Barry Schwartz is the Editor of Search Engine Roundtable and President of RustyBrick, Inc., a Web services firm specializing in customized online technology that helps companies decrease costs and increase sales.

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7 thoughts on “Reciprocal Link Exchanges – Don’t Get Cheated

  1. All the above is logical. Much more important nowadays is relevance. The following places should hold related keyword or their stems. In order of importance:
    1. linktext
    2. the paragraph the link is in or near
    3. the page the link is in
    4. the overal theme of the website the link is in.

    Related stems can be extracted by for instance looking at the related words in the adwords keyword sandbox.

  2. All these points are very valid.

    Although, from the overall business point of view, there are many times a website linking to yours may not necessarily show up in your backlinks but will definitely direct business for you.

    If a high-traffic webpage of a reputed webpage contains a link to your site in a “monkey business” sort of way, you may gain from click-throughs from that site, even if not necessarily from search engine results.

    Website Design & Development

  3. If a directory has PR, why not exchange links? In a sense you are creating a small directory of links yourself. This seems a bit shortsighted as long as they are cached by google and have decent PR>

  4. It seems that barely any reciprocal links are decent these days…and no one that is any good wants to exchange even if you have a great link to offer them…

  5. Your Link Has Been Uploaded

    NOTE:If we have offended you by sending an email, please read our FAQ’s, else for link exchange read below.

    Dear Webmaster,

    My name is Mathew and I just wanted to let you know that we have placed a link to your website on the following webpage:

    http://www.websitepromotionz.com/search-engine.html

    Your link details here

    Search Engine Journal

    We would request you to link back to our following website which is of same interest.

    Title: SEO Company India

    Desc: eBrandz, a web marketing solution company based in India specialize in web development and SEO services.

    URL: http://www.ebrandz.com/about-us.htm

    Our link code is:

    SEO Company India
    – eBrandz, a web marketing solution company based in India specialize in web development and SEO services.

    If you wish to have your details changed, we would be interested in modification as per you requirements.

    Please note that the link to your site will be active for 10 business days, if thereafter we do not detect a link to our site from your webpage, it will be assumed that you are not interested in reciprocal link and to be fair to our other link partners, we shall remove your link.

    We both can benefit from link exchange as it may send traffic through links and also improve ranking in search engines.

    FREQUENTLY ASKED QUESTIONS

    How do you find my email address?

    We found your site through google search and your active links page indicates that you are interested in link exchange business. This is the only reason we are mailing you.

    Are you into SPAMMING?

    No way! We are not spammers and are against spamming of any kind. We are sending this mail with sole intention of link exchange for mutual benefit. To see your options on how you can respond to this email, read below.

    How about my PRIVACY?

    We are not list sellers. We do not rent out email to anyone. Our sole purpose is to contact webmasters for the purpose of link exchange, nothing else.

    How many emails will you send to me?

    We will send you three mails. One is link activation email, second is reminder email (within 3-5 days) and finally link de-activation email (within 7-10 days). If you choose to “unsubscribe” first time, you will not receive second and third mail.

    Are you not blacklisted by Spamcop, Habeas or any other email trust services?

    No, we believe we are not spamming or invading privacy of anyone. We are sending link exchange email and have disclosed our email frequency to you. Along with that, we are providing every option to move ahead with the link exchange or unsubscription.

    How can I respond to this email?

    You may respond to this mail in three ways:
    1. You can choose to place link on your website. Please reply to this email to show your willingness for link exchange.
    2. You may unsubscribe from this project because you do not like the linking website. However, we may approach you if you are interested in other link exchange project. We will deactivate your link at present.
    Please email back with the subject “Unsubscribe”
    3. You may want to UNSUBSCRIBE COMPLETELY. We will never contact you again. You will be unsubscribed within 48 hours and your link will be deactivated. Please email back with the subject “Unsubscribe Completely”.

    Thank & Regards
    mathew@getmortgagez.com

  6. NOTE: If we have offended you by sending an email, please read our FAQ’s, else for link exchange read below.

    Dear Webmaster,

    My name is Fossil and I just wanted to let you know that we have placed a link to your website on the following webpage:

    http://www.eaffiliatez.com/resources/search-engine-marketing.html

    Your link details here:-

    Search Engine Journal

    We would request you to link back to our following website which is of same interest.

    Title: Affiliate Network

    Desc: Drive quality results and extend your reach by partnering with affiliate network. eAffiliatez.com serves as an affiliate network, the crucial link between the merchants and the affiliates.

    URL: http://www.eaffiliatez.com/

    Our link code is :

    Affiliate Network – Drive quality results and extend your reach by partnering with affiliate network. eAffiliatez.com serves as an affiliate network, the crucial link between the merchants and the affiliates.

    If you wish to have your details changed, we would be interested in modification as per you requirements.

    Please note that the link to your site will be active for 10 business days, if thereafter we do not detect a link to our site from your webpage, it will be assumed that you are not interested in reciprocal link and to be fair to our other link partners, we shall remove your link.

    We both can benefit from link exchange as it may send traffic through links and also improve ranking in search engines.

    FREQUENTLY ASKED QUESTIONS

    How do you find my email address?

    We found your site through google search and your active links page indicates that you are interested in link exchange business. This is the only reason we are mailing you.

    Are you into SPAMMING?

    No way! We are not spammers and are against spamming of any kind. We are sending this mail with sole intention of link exchange for mutual benefit. To see your options on how you can respond to this email, read below.

    How about my PRIVACY?

    We are not list sellers. We do not rent out email to anyone. Our sole purpose is to contact webmasters for the purpose of link exchange, nothing else.

    How many emails will you send to me?

    We will send you three mails. One is link activation email, second is reminder email (within 3-5 days) and finally link de-activation email (within 7-10 days). If you choose to “unsubscribe” first time, you will not receive second and third mail.

    Are you not blacklisted by Spamcop, Habeas or any other email trust services?

    No, we believe we are not spamming or invading privacy of anyone. We are sending link exchange email and have disclosed our email frequency to you. Along with that, we are providing every option to move ahead with the link exchange or unsubscription.

    How can I respond to this email?

    You may respond to this mail in three ways:
    1. You can choose to place link on your website. Please reply to this email to show your willingness for link exchange.
    2. You may unsubscribe from this project because you do not like the linking website. However, we may approach you if you are interested in other link exchange project. We will deactivate your link at present.
    Please email back with the subject “Unsubscribe”
    3. You may want to UNSUBSCRIBE COMPLETELY. We will never contact you again. You will be unsubscribed within 48 hours and your link will be deactivated. Please email back with the subject “Unsubscribe Completely”.

    Thanks
    Fossil
    fossil.graveyard@hotmail.com

  7. Your link has been uploaded
    NOTE: If we have offended you by sending an email, please read our FAQ’s, else for link exchange read below.

    Dear Webmaster,

    My name is Kameron and I just wanted to let you know that we have placed a link to your website on the following webpage:

    http://www.elistingz.com/resources/search-engines.html

    Your link details here:-

    Search Engine Journal

    We would request you to link back to our following website which is of same interest.

    Title: Programming

    Desc: An extensive list of companies that offer website development with different programming languages. Choose the one that suits your budget.

    URL: http://www.elistingz.com/index.php/Computers/Programming/Programming.html

    Our link code is :

    Programming – An extensive list of companies that offer website development with different programming languages. Choose the one that suits your budget.

    If you wish to have your details changed, we would be interested in modification as per you requirements.

    Please note that the link to your site will be active for 10 business days, if thereafter we do not detect a link to our site from your webpage, it will be assumed that you are not interested in reciprocal link and to be fair to our other link partners, we shall remove your link.

    We both can benefit from link exchange as it may send traffic through links and also improve ranking in search engines.

    FREQUENTLY ASKED QUESTIONS

    How do you find my email address?

    We found your site through google search and your active links page indicates that you are interested in link exchange business. This is the only reason we are mailing you.

    Are you into SPAMMING?

    No way! We are not spammers and are against spamming of any kind. We are sending this mail with sole intention of link exchange for mutual benefit. To see your options on how you can respond to this email, read below.

    How about my PRIVACY?

    We are not list sellers. We do not rent out email to anyone. Our sole purpose is to contact webmasters for the purpose of link exchange, nothing else.

    How many emails will you send to me?

    We will send you three mails. One is link activation email, second is reminder email (within 3-5 days) and finally link de-activation email (within 7-10 days). If you choose to “unsubscribe” first time, you will not receive second and third mail.

    Are you not blacklisted by Spamcop, Habeas or any other email trust services?

    No, we believe we are not spamming or invading privacy of anyone. We are sending link exchange email and have disclosed our email frequency to you. Along with that, we are providing every option to move ahead with the link exchange or unsubscription.

    How can I respond to this email?

    You may respond to this mail in three ways:
    1. You can choose to place link on your website. Please reply to this email to show your willingness for link exchange.
    2. You may unsubscribe from this project because you do not like the linking website. However, we may approach you if you are interested in other link exchange project. We will deactivate your link at present.
    Please email back with the subject “Unsubscribe”
    3. You may want to UNSUBSCRIBE COMPLETELY. We will never contact you again. You will be unsubscribed within 48 hours and your link will be deactivated. Please email back with the subject “Unsubscribe Completely”.

    Thanks
    Kameron
    kameron@getmortgagez.com