Reciprocal Link Exchanges – Don’t Get Cheated
Outstanding post by martinibuster, moderator of the Link Building Forum at WebmasterWorld, on the thread named I was Cheated on a Reciprocal Link. His advice?
Basically, – You don’t exchange links with any page with a white bar. – Don’t exchange links with any site that has a huge link directory – Always view the source code to make sure there’s no monkey business – Always check the robots.txt to make sure there’s no monkey business – Always check the backlinks of any sites they are linking to to make sure they show up as a backlink – Never trade links with anyone who approaches you for links – Always trade links with those that you approach – There are probably more things to keep in mind when trading links.
Of course those last too lines can become circular and the forum thread gets a bit into that, as well as adding a few more tidbits, including this one….
The link page should be in google cache (and not be too different from the original page!)
Forum discussion at WebmasterWorld.
Barry Schwartz, Search Engine Roundtable Search Forum Coverage – Barry Schwartz is the Editor of Search Engine Roundtable and President of RustyBrick, Inc., a Web services firm specializing in customized online technology that helps companies decrease costs and increase sales.