SEO

New Google Study Shows The Relationship Between Mobile Ads and Mobile Search

Should you run mobile ads if you already have first page rankings? Lots of advertisers have wondered this question. The answer is yes. Just a reminder, the switch to enhanced campaigns is happening in 7 days from now.

With enhanced campaigns, you can reach mobile users by targeting locations and specific times in the day. Google seeks to show the relationship between mobile ads and mobile search in this new study.  Here is a picture that Google created that illustrates their findings in the study

New Google Study Shows The Relationship Between Mobile Ads and Mobile Search New Google Study Shows The Relationship Between Mobile Ads and Mobile Search

They analyzed twelve industry verticals and 327 AdWords accounts. What did they find?

88% of users clicking on mobile ads would not have clicked on your organic listings. Why that is, I’m not exactly sure. Maybe it’s because they’ve seen your company twice in the SERP’s, rather than just once like all the other companies. You’re welcome to give me your opinions below.

This study is powerful! It shows that businesses in a variety of industries stand to benefit by also having ads, despite having first page rankings.

 New Google Study Shows The Relationship Between Mobile Ads and Mobile Search

Adam Morgan

Adam Morgan is a PPC expert, entrepreneur, blogger, and amiable guy. In his spare time, you can find him updating his own blog.
 New Google Study Shows The Relationship Between Mobile Ads and Mobile Search

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One thought on “New Google Study Shows The Relationship Between Mobile Ads and Mobile Search

  1. In Google on mobile, most part of the first fold of the screen is dominated by ads. On mobile web Google will show two ads at the top and 3 at the bottom at max for a keyword searched. The results and study hence show the domination of ads over organic or natural search results.