Events

#Mozcation in the Salt Lake City

SEOmoz just completed their first of four cities they will visit and speak at for #mozcation. Those who spoke in the Salt Lake City visit were @randfish, @chrisbennett and @vinceblackham.

Repurpose Success

Starting off we heard from Chris Bennett focusing on SEO strategies that work. As we have heard from him in past conferences he emphasized the importance of producing content worth sharing like infographics. Within this point he explained that much of this content, when proven effective, could be repurposed in a skillful way that isn’t simply regurgitating or spinning the same piece.

Check out his slide deck (slides 25-29).

A great example of this would be the search ranking factors ran by SEOmoz every two years.  While this is certainly the same theme and subject matter the content found within will change with the time.

Guest Viral

Vince Blackham followed discussing how social media in action can have great results for SEO. The most unique of his examples was the idea of providing Infographics as guest content to a larger and more visited website. The idea being you exchange the traffic and social sharing they will receive in return for a branded link and brand visibility. Rand Fiskin commented shortly after saying it was counterintuitive, but brilliant.

rand #Mozcation in the Salt Lake City

SEO is Not Really SEO Anymore

Closing out the conference Rand emphasized the motion he sees SEO moving toward. With search engines taking into account social signals and using these to influence rankings this places an entirely new approach on how we should focus our SEO strategy.

Much of his presentation came from slides used in his presentation entitled “Opportunity in Google’s Social Search.”

Pointing out that many of our search results now (whether logged into a google account or not) are personalized based on our social connections should be sign enough that obtaining a large following as a business is essential.

For those businesses who latch onto this concept and gain a mass following SEO will no longer be link building but a simple tweet about a specific subject and all of the sudden they rank for it each time a follower runs a similar search.

Among other concepts Fishkin also discussed the strategy of integrating social into your commenting opportunities through blog posts. Explaining that this will serve a dual purpose of increasing comments and shares while brining unique content into your website at a low cost, low effort approach.

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Preston first got into the SEO industry providing consulting in Internet Marketing, Market Research and Web Development at Thrive. While there, freelancing became second nature—building and marketing websites for local based businesses. Currently an SEO Manager at SEO.com, Preston has had experience working with emerging to large enterprise businesses.
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5 thoughts on “#Mozcation in the Salt Lake City

  1. Good recap. I think we passed eachother a couple times but I have the hardest time matching web pics with real people ;-)

  2. So Mr. Fishkin is saying that SEO is now dependent on your SMO efforts and Search Engines are now delivering personalized content compared to the old fashioned generic content based on SEO credentials of the site.
    If that happens I would not be a happy man, because this way people would be getting results on searches from their friends and network, having a good content based site won’t hold much of the value.

    1. I think the key idea is that content worth sharing is quality content altogether. On page optimization and links will certainly still have their place—especially in establishing relevance. But social will be yet another opportunity to establish true authority while acquiring a strong following that will receive your annotated results as well.