Mid-Year Outlook: 3 Tactics to Dominate Search in 2H 2015
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Microsoft and Wall Street Journal has reached and advertising deal, which if I may say so, is perhaps Microsoft’s biggest deal so far as a content publishing network. The deal involves Microsoft providing contextual and paid search advertising on all Wall Street Journal digital properties including financial investment news portal Barrons.com, stock market quotes site, MarketWatch and science/technology portal AllThingsD.com.
Gordon McLeod, president of The Wall Street Journal Digital Network said that Microsoft’s relevant and targeted digital advertising program would be very helpful for WSJ’s goal of delivering quality experience to WSJ’s users.“Microsoft’s state-of-the-art advertising platform will enable us to dramatically improve our revenues from this key sector, and we look forward to working together,” says McLeod.Microsoft’s Senior Vice President for Advertiser and Publisher Solutions, Brian McAndrews, said that the agreement is a win-win situation for Microsoft becomes it makes the extended Microsoft advertising network the premier destination for advertisers.
“…this deal is a strong indicator that we’re gaining significant traction with our advertising platform. The Wall Street Journal Digital Network is one of the largest financial services publishers in a very dynamic vertical segment, and we’re delighted to add it to our portfolio,” says
The deal is set to commence in February and if this pulls through on the right note, it will definitely have a positive impact on Microsoft’s contribution to contextual and paid search advertising, especially since Wall Street Journal Digital Network is sure to bring in additional 20 million unique visitors per month to the extended Microsoft Advertising Network.