SEO

Keep Your Visitors Hostage by Giving them What They Want

There are times when you will think you reached the top of the traffic mountain your blog can achieve. You will be too tired to write more and more pages and think that unless you do, you can’t move forward with your blog.

But there are ways you can tweak and edit your existing pages to get more traffic, keep the existing  visitors and lower the bounce rate.

You will need some time and Google Analytics for this. You can also use Get Clicky to dig for this data. Any analyzing tool that will let you see the keywords your pages were found for is going to do the work.

Log into your Analytics and start digging through your pages. I would start with few of the most visited ones, 3 to 5 of them. This will depend on your time, but in any case start with small number of pages so you can easily track the results.

Once you have your page chosen, check which keywords was it found for. You are searching for keywords that you did not targeted on the page. I will use one of my recent blog posts as an example.

I posted about 3 reasons I don’t comment on blogs. The post was a big hit and received many comments, people kept agreeing and disagreeing. The post written less for targeting a keyword and more like an observation from a blogger (that would be me).

However, it is being found by Search engines so this is the time when I should capitalize on the success of the post.

I went through my Google Analytics account and learned that it is the second most visited post in the last month (not counting the home page).

Then I checked the keyword people are using in the SE that brought them to my post. Some are very long tail keywords and some have nothing to do with the post. But I found two interesting keywords that I might use for this:

disqus force oldest first

disqus is down all the time

Since I talk about Disqus commenting system in the post, it is not a surprise that the post has been found for such Disqus long tail keywords. However, the bounce rate is 100% and the time on page is 0. That means that visitors have not stayed on the post long enough for GA to register it.

What to do to change this?

I should write a post about Disqus.

I ran “Disqus” through Google Keywords tool and found that there are many keywords with decent search volume that I can write about. When I do write about Disqus, I will make sure to write about two things:

  1. explain how to set it up so it changes the comments order (to keep the readers searching for the first long tail) and
  2. describe my experiences with the Disqus system being down from time to time and how to overcome it (to keep those that came through the second long tail).

Once I have this page up, I will go back to the original post about commenting and make sure that the link to my new post is somewhere at the top and pointing people to it.

Also, make sure not only to set the anchor text to which ever Disqus keyword you chose as the targeted one for the new post, but try to give a short description so that those bouncy visitors would know there is an answer to their query, just behind that link.

This will significantly reduce the bounce rate, keep the visitors on your blog longer and keep them reading the exact topic they came for.

What to do and not to do?

Don’t go for every single word you were found for. Choose the ones that are used often or at least have some sense. A lot of the times, some of the keywords will not make sense and it is very hard to target them in a new post.

Do one page at the time so you can track the results.

Extra advantage is that you will keep finding new ideas for blog posts. Adding more posts based on what your visitors are searching for will round up a topic and you will end up writing almost everything you can about a topic. Sounds like a “sellable” e-book to me.

 Keep Your Visitors Hostage by Giving them What They Want
Shooter, trainer, SCUBA diver, traveler, blogging addict... Sharing simple tips on how to blog like a star... and making some cash along the way.
 Keep Your Visitors Hostage by Giving them What They Want
 Keep Your Visitors Hostage by Giving them What They Want

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20 thoughts on “Keep Your Visitors Hostage by Giving them What They Want

  1. Hey Bran, you’re an awesome problem solver! Google Analytics is a great tool to use for understanding what your audience wants so you can feed it to them. I have a piano site that I haven’t worked on in months and I get a massive amount of views for “piano quotes” so I always thought that I should add more piano quote posts… until I stopped working on it!

    I definitely think there is a ton of info you can extract from Google Analytics alone and get the most out of how users are reading and viewing your site. If you understand how people are using your site, you can really deliver to them and increase your traffic, page views, comments, profit, etc.

    I think this is awesome. :)

      1. Bran

        Here’s a thought.  If you are using only 5% of GA’s potential you could set aside some time and learn to use more of GA’s potential.

        ANd then you could apply that knowledge to make your blog EVEN MORE POPULAR.  And create an eBook or eCourse teaching the rest of  us how to do it!

        Very cool info.  

        Paul

  2. Hey Bran, great points in this post for digging for the gold in our barn, instead of going outside looking for new keywords. Saves time and focuses a blogger to writing more posts on related topics – that your readers want, as you rightly said.

    This is something I discovered when I just started blogging; at first I stopped posting until I got a reasonable search traffic on every single post. Then I did a content development plan around the searchers’ keywords I did not write anything on, by simply building a keyword list with those.

    Thanks for insights on how you’re using this strategy. 

  3. Hey about taking this excellent technique to the max….

    I once had a page ranking #1 for a search phrase, so you bet it got lots of visitors.  But like you say, although my page ranked for the search phrase is was not relevant for that phrase.

    So instead of putting a link with that phrase near the top of the content, where it’s a little difficult to locate, I made a honking big orange button that had the search phrase on it and placed the button on the top right of the page.

    No way you are going to miss that!

    In your case, for the search phrase “disqus force oldest first,” it sounds like people want to know how to have the oldest comments appear at the top.  So the button could say….

    FREE – How to Get the Oldest Disqus Comments
    Appear First – And 10 Other Disqus Tricks.  Free Download.

    Then when they click you take them to a page where you either have the tip or tips you want to offer, or you have them give you their name and email address for a free download, and they get added to your house email list.

    What other Google Analytics techniques do you have?  We need more practical posts like this one.

  4. Hey about taking this excellent technique to the max….

    I once had a page ranking #1 for a search phrase, so you bet it got lots of visitors.  But like you say, although my page ranked for the search phrase is was not relevant for that phrase.

    So instead of putting a link with that phrase near the top of the content, where it’s a little difficult to locate, I made a honking big orange button that had the search phrase on it and placed the button on the top right of the page.

    No way you are going to miss that!

    In your case, for the search phrase “disqus force oldest first,” it sounds like people want to know how to have the oldest comments appear at the top.  So the button could say….

    FREE – How to Get the Oldest Disqus Comments
    Appear First – And 10 Other Disqus Tricks.  Free Download.

    Then when they click you take them to a page where you either have the tip or tips you want to offer, or you have them give you their name and email address for a free download, and they get added to your house email list.

    What other Google Analytics techniques do you have?  We need more practical posts like this one.

    1. That is a great idea! I do that button thing a lot on one of my niche sites, lol.

      I actually even create “image ads” that I “sprinkle” over relevant posts. Something similar to the button thing. It really works when you want to “stream” visitors from one page to another.

      That is a great idea!

      I will try to write more practical tips like this one. To be honest, although building sites for years now, I still don’t think I am using more than 10% of GA potential :)

    2. That is a great idea! I do that button thing a lot on one of my niche sites, lol.

      I actually even create “image ads” that I “sprinkle” over relevant posts. Something similar to the button thing. It really works when you want to “stream” visitors from one page to another.

      That is a great idea!

      I will try to write more practical tips like this one. To be honest, although building sites for years now, I still don’t think I am using more than 10% of GA potential :)

  5. Brankica,

    This is a great method to make use of those keywords you find from your better posts in Google Analytics.  You can go further too.  Perhaps you can edit the old article for a stronger use of the the exact keyphase.  Do 1-2 article marketing or dofollow social bookmarking links with that exact phrase.

    There is a lot you can do once you find those phrases you rank for.  You have to use analytics to find this out though.

    (Gotta love G. Analytics!)

    1. Could not agree more, Steve. I was focusing more on visitors landing on pages that are related but can’t be tweaked too much (like the post in the example). However, the additional idea you give is what I do with pages that can be changed enough to keep those visitors without changing the original page sense. 

      Of course, if I would see that the page is completely misrepresenting the keyword, when you write about one thing but most visitors are searching for something else really, I would actually use that tip 101% and change the whole page :)

      I love GA but have you tried GetClicky? Loving it as much as I love GA :)

  6. Congrats on the guest post Brankica. Being an SEO slacker, it never occurred to me to go back to older posts and update them with links to relevant, newer posts … so thanks for that tip. Will have to give that a try sometime. FWIW.

  7. B – I’ve been having an email back-and-forth with another blogger regarding traffic and time on site. Those “0” minutes readings are false. I don’t know what triggers the “clock” but I did trace down a couple of visitors by IP addresses and found that although listed as having spent “0” time on site, they actually visited OTHER pages on my blog and both were on for more than 3 minutes apiece!

    1. I am sure there are some discrepancies in GA data, but that is the biggest tool we have to work with. I also use GetClicky. But still, I don’t think digging out how accurate results are, would be a good way of spending my time, lol. 

  8. Hi Bran

    Just found out that your GP had been published.  Late to the party…again!  Great info and how helpful too.  Way to go Bran.  Really enjoyable and informative post.

    Patricia  Perth Australia