Increase Google AdWords Clicks by 25% Using Easy Technique

January 15th, 2007 by Loren Baker, Editor | 5 Comments

ShoeMoney shares with his readers how aligning the position of keyterms within Google AdWords ad copy can lead to enhanced click thrus. Jeremy says that he aligns the bolded terms (the ones searches on by the user) into an arrow “>” and the eye tracking trick “increased clicks by about 25% in ANY SPOT.”

For more tips read Is It A Waste Of Money To Bid On Keywords Where You Are Not In The Top Spots?

“Discovering this for me was a HUGE THING because more clicks means a higher quality score which moves you up for more exposure which means you get more clicks which… well you get the point.“

Vote for this post : 0

or Buzz it at Yahoo :

Comments

5 responses so far ↓

Michael Temple on Jan 16, 2007 at 8:57 am

Using bold and other mechanical enhancements such as underline is an old trick in copywriting. It is cool to finally see it making its way to use on the Internet.

While the Internet may change a lot of rules it doesn’t change basic human psychology and how people perceive things, which is probably why this technique works so well.
Dr Altaf on Jan 16, 2007 at 9:52 am

Hi,
How could we apply “>” to googleadsense or any other ads?
Regards,
Altaf
Loren Baker, Editor on Jan 16, 2007 at 11:34 am

I do not think this would work in Google AdSense as AdSense does not bold terms based on their relevancy to the hosted page.

Google AdSense also does some automatic formating on their end to increase the size of the ad sometimes.

As long as your sales copy is action oriented and ’sticks out’, it should attract the eye of the user who is about to make a choice as to which ad they will click on.

Hopefully, your ad will be the most relevant to that page’s content, the user profile, and the site itself.
Dr Altaf on Jan 16, 2007 at 2:19 pm

Thanks Loren for valuable insights. With most relevant contents and palcement of Google Adsense ads i never saw any good result. While in PPC people got huge taffic ,CTR, and income- I do not know how they succeed that. Any idea please? Please provide some more tips how to make the generic domains profitable with ads (any).
Thomas on Jan 16, 2007 at 4:42 pm

I’d like to see some data backing this claim up and on more words than his brand. Good find if the data holds true.