Recent data shows that Google is not only holding steady as the top search engine in the U.S., they are gaining market share after having lost some three months ago.
In July 2013, according to comScore, Google’s search market share increased to 67%. ComScore’s monthly analysis also shows that Google is up 0.3 points from June and 0.2 percentage points from this time last year. With the announcement of Google’s new “quick answers”, their market share will likely continue to increase.
Yahoo, on the other hand, hit a new low even after CEO Marissa Mayer declared earlier this month that “search is far from over.” Yahoo declined by 0.1 percentage point in July, which brings their market share to 11.3%.
Bing’s market share stayed at 17.9%, the same as it was in June. However, it is worth noting that Bing is up more than 2% from this time last year when they had 15.7% market share. Both Ask and AOL are still in the game, holding on to 2.7% and 1.2% of the market share respectively.
Overall there were 19.4 billion explicit core searches in July, with just under 13 billion of those being performed on Google. Bing came in second with 3.5 billion searches, followed closely by Yahoo with 2.2 billion searches.
Are you surprised by any of these numbers, or are they in line with what you expected? What search engine are you using the most lately? Let us know in the comments!
