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Google KO’s IO Conference T-Shirt : Google’s Binary Blunder

Loren Baker

05/29/08

3 Comments

Google held its Google I/O developer conference yesterday, where it announced its Open App Engine to eager developers. As a take home, Google distributed Google IO t-shirts to those who attended the conference.

The witty t-shirt was supposed to spell out Google IO in binary, but there seems to be a misprint on the shirt, spelling out Google KO.

Randy at ZDSystems was the first to figure this blunder out and blog about it :

Here is my translation of the shirt to binary:

01000111
01001111
01001111
01000111
01001100
01000101
01001011
01001111

Here is what that is translated:

GOOGLEKO


Pretty funny blunder on behalf of some Google intern who has to study up on binary. RDRR.

3 Comments

  • David says:

    Hmmm, I wonder what they where trying to spell. With 8 bits they should have just filled it with zeros.

  • jim says:

    Maybe a blunder, or perhaps bloggers have fallen for a nice marketing stunt. We all know how people love to point out a mistake, nice bit of publicity ;)!

  • Chris says:

    I think they were trying to say that Google Knocks Out (the competition)…

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