Legal Attorney Hal K. Levitte filed a complaint before the U.S. District Court in San Jose Calif. against Google for allegedly serving his AdWords’ ads on parked domains.
Levitte’s ad campaign ran from June 1, 2007 to August 18, 2007 on parked domains through Google for Domains. During that period, his ad managed to get around 202,528 impressions from parked domains where his ads were served by Google. Despite this number of impressions, Levitted claimed that his site only got 668 clicks and worst none of those clicks were converted to any action by users who visited Levitte’s site.
Aside from this, Levitte’s ads also appeared on Google’s errror pages, even getting around 1009 impressions, 25 clicks and again zero conversions.
If you’re wondering why Levitte was singling out Google’s serving of his ads on parked domains and errors pages.That’s because Levitte had no choice, since AdWords publishers were not given the option to get out of the Google parked domains and error pages advertising scheme.
The crucial part is, if the complaint becomes favorable to Levitte, Google might find itself paying not only Levitte but all the other AdWords advertisers who experienced the same thing as what Levitte had experienced.
What I’m wondering about is how come Levitte decided to take the ad deal knowing that it was on a CPA ad system? And what happened to the remaining 85% of his ad campaing budget?
Any reaction from Google? Information Week said that the complaint had not reach Google yet.
Comments
3 responses so far ↓
kaushik on Jul 16, 2008 at 8:38 am
All the best Levitte! I wish you from the bottom of my heart.
Erice on Jul 16, 2008 at 3:53 pm
As a marketer, I can tell you the exact reason his ads failed. It’s not because of the ads or how they were served…it was because of his website:
http://levitteinternational.com/
That website will never make money, because it stinks.
He just wanted to figure out a way to bring a class action suit against google. This was a set-up.
Parked page ads have a solid history of converting better than other ads.
Justin Hitt on Jul 31, 2008 at 8:46 am
If the average webmaster understood the purpose of a parking page, they would be delighted by what Google is doing. However, Google isn’t doing it for them, they are doing it for the keywords, AdWords program, and extending their search platform.
That means if you have a great Adwords campaign, you’ll likely get clicks worth having no matter what page you show up on. And if you are worried about showing up on content sites or parked pages, then exclude it from your Adwords campaigns.
There are a lot better ways to monetize domains and a lot better ways to generate leads. Build the parked domain in your Adwords metrics and move on to more important things in your marketing campaigns.
The case will get tossed out, just for the fact you can exclude your Adwords campaigns from content sites and Google isn’t hiding the fact they are running Adwords on parked pages.
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