Google Explains Search Customization Feature

So while Microsoft is redefining its Live Search portal with interactive background images, and a search engine startup is hitting on Google’s user privacy policy, Google is the meantime is introducing a new search feature which is aimed at helping users understand how it customized search results.

Although the new feature has nothing to do with Google’s delivery of search results, it however is giving users some useful information on how it customizes every search made by users.

A “More Detail” link located at the upper right hand corner of Google Search will bring users to an explanation of how search results were customized by Google according to users location, recent searches and web history.

This is a minor change in its search product but is a step in making Google’s privacy policy more transparent.

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Arnold Zafra

Arnold Zafra writes daily on the announcements by Google, Ask.com, Yahoo & MSN along with how these announcements effect web publishers. He is currently building three niche blogs covering iPad News, Google Android Phones and E-Book Readers.