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Google Blogger URL Redirects Censor International Users

shutterstock 62643385 Google Blogger URL Redirects Censor International UsersWhen Twitter announced they were instituting a new censorship policy, the micro-blogging platform faced an immediate and severe backlash from the majority of the web community. Now, as a result of a previously announced change to the Blogger platform that was initially announced on January 9th, the Blogger platform has also come under scrutiny. The change, which deploys a country-specific URL to the Blogger platform, will allow Google to censor and remove content on a country-by-country basis similar to the new Twitter policy.

When required by local laws and regulations, Google has said they will remove content in a manner that impacts the smallest number of potential readers. The Google Blogger site says the following of the new change:

“Migrating to localized domains will allow us to continue promoting free expression and responsible publishing while providing greater flexibility in complying with valid removal requests pursuant to local law. By utilizing ccTLDs, content removals can be managed on a per country basis, which will limit their impact to the smallest number of readers.”

The changes, which are already live in India, Australia, and New Zealand, enable Google to easily remove content on a per-country basis by redirecting users to an address that utilizes a country-code top level domain. For example, if a U.S. blog’s address is http://name.blogspot.com and a user with an India-based IP attempts to visit the blog, Google will send the user to http://name.blogspot.in. However, if the blog’s readers would prefer to reach the U.S. (non-censored) version of the site, they can add “ncr/,” which stands for “No Country Redirect” to the end of the URL (i.e. http://name.blogspot.com/ncr/) and the user will no longer be served the country-specific (potentially censored) version of the blog.

The new Blogger policy does not currently affect blogs that use the custom domain feature.

Do you feel that the new Blogger policy is necessary to maintain the continued free flow of information while simultaneously complying with local regulations?

[Sources Include: Mashable, Economic Times, & Google Blogger]

 Google Blogger URL Redirects Censor International Users

David Angotti

After successfully founding and exiting an educational startup in 2009, I began helping companies with business development, search engine marketing (SEM), search engine optimization (SEO), conversion rate optimization (CRO), online marketing, mergers and acquisition, product development, and branding. Now, I am focused on a new startup in the travel and tourism market niche.
 Google Blogger URL Redirects Censor International Users

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One thought on “Google Blogger URL Redirects Censor International Users

  1. I think it makes things more transparent and they can be seen to be appeasing local authorities.

    From a technology perspective, it’s totally unnecessary. At least they leave the option of /ncr (which incidentally works for their search engine too) but most people won’t know about it or care to use it.

    Ultimately, I think it’ll make little difference overall. I’m more interested in what they will be filtering out….