Google AdSense has rolled out a major interface change that they have been testing for a good month or so, which has the new ability to bring in more of a ad manager type interface style in the AdSense dashboard. With further integration of video ads and retargeting as part of the AdSense makeup, Google AdSense is becoming much more of the full package, rolling out ad targeting and formats that were once part of the DoubleClick acquisition years ago.
What does this mean? It means that small publishers now have the ability to further monetize beyond PPC contextual targeting alone – and that ultimately AdSense can become that one stop shop for all web publishing companies.
From the Google Blog
To continue helping our publishers, today we’re excited to be rolling out a completely new AdSense interface to all of our AdSense publishers, globally, in more than 30 languages and in each of the 200+ countries where AdSense is available. The AdSense interface is how publishers set up, manage, optimize and see reports on the ads on their sites.
With this new interface, AdSense is even easier to use, and we’re also providing publishers with all the tools they need to manage and increase their advertising revenue. We used lots of direct feedback from our publishers to make this overhaul. If you’re an online publisher, it helps you in three main ways:
- More insights. We’ve built in simple, graphical reporting and more options for you to easily slice and dice your data, so you can see at a glance what ads are working and which are not, and adjust your strategies accordingly.
- More control. We’ve made our ad controls richer and simpler to use, so you can better control which ads and advertisers you want to appear on your sites.
- More efficiency. It’s now much easier to quickly see earnings and payment information, to run reports, to find relevant features and help, and to make account changes. Our engineers have spent countless hours making sure that the interface is stable and blazing fast. We’ve also spent many hours in our usability labs with publishers, focused on making the interface easy to learn and use for all types of publishers.
Apologies for the short post, it’s been a while since I’ve blogged on SEJ ;)