In a recent interview from San Francisco, Search Engine Journal’s Murray Newlands talks to LinkedIn Senior Content Marketing Manager Jason Miller about ways to boost your company’s following on LinkedIn.
To find out more, watch the video below:
These are some key takeaways from the video:
- The main point that Jason makes is that it’s all about awareness. It’s not easy to gain fans or followers on any social media page, and without paying, the best way to grow your page is by letting people know about it. Jason suggests putting the LinkedIn follow button wherever you can—email footers, social media profiles, blogs, websites—and to encourage your employees to do the same.
- Jason also says that finding out what topics are hot and creating content that caters to those trending topics is another surefire way to increase your company’s following.
- Jason makes it a point at the end of the video to say that when it comes to social media pages, the number of followers isn’t what matters to your company, rather, it’s all about having quality and engaged followers.
If you have any questions after watching the video, feel free to ask them in the comments section below! Please visit SEJ’s YouTube page for more video interviews.
Screenshot via above video.